Pitch Feature STORY
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An Ad Icon: The Amul Girl

When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did....

By Anam Khan

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Marketing the Cause

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....

By Sanstuti Nath

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Perfetti: ‘Center’-ed Around Sustainability & Profitability

With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells....

By Simran Sabherwal

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ADD AN AGENCY

In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a....

By pitchteam

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THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”

The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved....

By Anam Khan

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RED to promote Independent Music through their new platform, RED...

(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and Magic FM), Chhavi....

By Sanstuti Nath

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Our retailers, trade partners, everybody was an influencer for Pulse:...

Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and....

By pitchteam

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Pitch CMO Summit: The new world is about technology and...

Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch....

By pitchteam

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Designing UI for UI - User Interfaces for all Users...

As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother, while she struggles with her....

By Jagruti Jaykar

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One should learn from failures in life: Shane Warne, Rajasthan...

The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media, during an event held to announce Rajasthan....

By Anam Khan

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Video Marketing trends 2019 – Part 2

Creation of Explainer videos will spike in India The world has seen the true power of online videos. Companies like....

By Srinivasa Raghavan

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Video Marketing trends 2019 – Part 1

Another year is done and dusted! And we are back here again drafting our marketing plans. But! This year is....

By Srinivasa Raghavan

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Pitch CMO Summit: A chance to ace your marketing game...

Chandramouli Venkatesan, Sanjeev Nikore, Prathyusha Agarwal, Sai Nagesh, Mudit Shekhawat, Sanjeev Shukla and Kanika Kalra among esteemed speakers....

By pitchteam

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In Conversation with Vaibhav Pitale – Sr. Vice President, New...

1- How do you see your growth in the Indian market in the coming years? India is the second-largest elevator....

By Anam Khan

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ALL ABOUT THE RADIO FESTIVAL

If numbers are to be believed, the Indian radio industry is far from dying a low-key death. According to PMAR....

By pitchteam