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Patients are online, doctors are too; MRs are following suit:...

The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector

By Team PITCH

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The power of distribution has gone out of the hands...

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still....

By Team PITCH

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If an ad is not interesting, it’s a waste of...

At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of....

By Team PITCH

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We have to protect advertisers from fraud and appalling context:...

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the....

By Team PITCH

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Advertising needs to change from being an expense to an...

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking....

By Team PITCH

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Brands will now become more important & it is good...

At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was....

By Anjana Naskar

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'Want to recreate the Super Bowl experience for advertisers on...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch....

By Team PITCH

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Vikram Sakhuja implores advertisers to reject measurement generated by media...

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television....

By Ritika Raj

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Focus on premium products & modern trade: Sam Balsara’s advice...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted....

By Team PITCH

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Digital advertising industry expected to grow at 23% CAGR by...

The industry is estimated to reach Rs 62,045 crore by 2025, the report stated

By Team PITCH

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Display & programmatic advertising least impacted by new AI-based MarTech...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....

By Sohini Ganguly

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Programmatic ad revenue in India expected to reach Rs 394...

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....

By Team PITCH

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Programmatic ad revenue in India expected to reach Rs 394...

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....

By Team PITCH

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Ad volumes see 19% growth in first 39 matches of...

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....

By Team PITCH

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Consumers concerned about inflation but want to go further than...

As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in....

By Team PITCH