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Digital media revenue stood at Rs 63,200 crore in FY...

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

By Aditi Gupta

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Mindshare-e4m Content Marketing Trends report unveiled

The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms

By Team PITCH

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97.9% GenZ follow influencers, Mindshare-e4m Content Marketing Trends report

76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report....

By Team PITCH

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93% YouTube viewers watch Indian language content: Mindshare-e4m Content Marketing...

The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%

By Team PITCH

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70% brands exposed to brand safety risk at least once:...

The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe....

By Sohini Ganguly

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Publicis Commerce launches eCommerce investments toolkit

D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how....

By Team PITCH

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Larger gaming players absorbed GST shock, further consolidation on cards:...

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....

By Kanchan Srivastava

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Indian M&E sector expected to reach Rs 3.1 trillion by...

The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is....

By Team PITCH

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Patients are online, doctors are too; MRs are following suit:...

The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector

By Team PITCH

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The power of distribution has gone out of the hands...

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still....

By Team PITCH

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If an ad is not interesting, it’s a waste of...

At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of....

By Team PITCH

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We have to protect advertisers from fraud and appalling context:...

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the....

By Team PITCH

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Advertising needs to change from being an expense to an...

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking....

By Team PITCH

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Brands will now become more important & it is good...

At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was....

By Anjana Naskar

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'Want to recreate the Super Bowl experience for advertisers on...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch....

By Team PITCH