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Only 7% of influencer ads build long-term brand equity: Kantar
According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood
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India ranks 8th globally in Pride Readership Interest: Taboola Data...
The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network
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Indian M&E sector grew to $29.4B in 2024: EY-MIB report
The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7%....
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India’s creator economy set to touch Rs 500 billion by...
A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in....
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CTV ad spends more than tripled in 2 yrs to...
According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of....
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25 Cr viewers, 2,770 Cr minutes in opening weekend: IPL...
A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the....
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‘Viewership for Hindi-language TV content dropped to below 50% in...
According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its....
India's SVoD market to grow 30% by 2027 driven by...
JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports....
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Cars & two-wheelers dominated print ad space in 2024: TAM...
Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India
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India's luxury market to grow at 20%, hit $200 billion...
Accelerating premiumisation to be crucial for brands, says the latest Deloitte report
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By 2031, India’s middle class will drive 55% of consumer...
As per Rediffusion’s Red Lab report, the middle class population in India will cross a billion in 2047
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For marketers, CTV offers digital insights & TV’s storytelling: Satya...
At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the....
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PMAR: South papers made up 19% of print ad volume...
Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad....
Indian AdEx poised to grow 11% in 2025: PMAR
According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh....
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2024 saw digital AdEx grow 21% from 2023
According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years,....
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dentsu-e4m Report: FMCG share in 2024 Indian AdEx stood at...
At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025
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dentsu-e4m Report: India's digital ad market set to grow 20%...
By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu....
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dentsu-e4m Report: Digital, OOH only media sectors with positive growth...
As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251....
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dentsu-e4m Report: FMCG at 34%, eCommerce at 21% dominated digital...
Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations
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dentsu-e4m Report: Programmatic ad buying contributed 42% to digital media...
Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026
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dentsu-e4m Report: Online video poised to reach 30% share of...
The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media....
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dentsu-e4m Report: In-cinema ads contributed Rs 306 crore to Indian...
The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from....
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dentsu-e4m Report: Indian ad industry to grow at 6.5% in...
The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size....
78% Indians say influencers shape politics: How content rules elections...
Zefmo’s Influencer Marketing Report highlights how influencers shape political narratives and public communication through public awareness and government collaborations
MS Dhoni dominates celebrity endorsement list; Ranbir & Alia top...
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Influencer marketing poised to touch Rs 10,750 cr by 2027:...
The Influencer Marketing Report 2024 points towards meteoric growth for the industry with an anticipated growth trajectory of 20% this....
Ad space in Print grew 5 times in H1 2024...
As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June....
The Trade Desk Open Internet Report provides a gateway into...
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to....
Digital media revenue stood at Rs 63,200 crore in FY...
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
Mindshare-e4m Content Marketing Trends report unveiled
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
97.9% GenZ follow influencers, Mindshare-e4m Content Marketing Trends report
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report....
93% YouTube viewers watch Indian language content: Mindshare-e4m Content Marketing...
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
70% brands exposed to brand safety risk at least once:...
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe....
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Publicis Commerce launches eCommerce investments toolkit
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how....
Larger gaming players absorbed GST shock, further consolidation on cards:...
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....
Indian M&E sector expected to reach Rs 3.1 trillion by...
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is....
Patients are online, doctors are too; MRs are following suit:...
The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector
The power of distribution has gone out of the hands...
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still....
If an ad is not interesting, it’s a waste of...
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of....
We have to protect advertisers from fraud and appalling context:...
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the....
Advertising needs to change from being an expense to an...
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking....
Brands will now become more important & it is good...
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was....
'Want to recreate the Super Bowl experience for advertisers on...
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch....
Vikram Sakhuja implores advertisers to reject measurement generated by media...
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television....
Focus on premium products & modern trade: Sam Balsara’s advice...
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted....
Digital advertising industry expected to grow at 23% CAGR by...
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
Display & programmatic advertising least impacted by new AI-based MarTech...
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....
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Mindshare-e4m Content Marketing Trends report: Preview unveiled
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present....
Programmatic ad revenue in India expected to reach Rs 394...
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....
Programmatic ad revenue in India expected to reach Rs 394...
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....
Ad volumes see 19% growth in first 39 matches of...
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....
Consumers concerned about inflation but want to go further than...
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in....
India’s M&E industry expected to grow at 9% CAGR: PwC...
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
IPL brand value climbs 80% from last year: Report
The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2....
Google, Amazon, YouTube, WhatsApp, Flipkart named top Indian brands: Havas...
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of....
Gaming market in India to grow at CAGR of 27%...
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and....
e4m-ESP Indian Online Gaming Landscape 2023 Report: Glimpses unveiled
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can....
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Sports spends grew by 49% in 2022: GroupM ESP report
Indian sports industry surpasses Rs 14,000 crore in spends
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TV is a medium for reach, digital for performance: Nagraj...
At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the....
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Ad spends on e-commerce on the rise: Sankalp Mehrotra, Flipkart
Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared....
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'Advertisers looking at premium audience targeting and that is an...
At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the....
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'Efficiency and being able to figure out whom you're targeting...
The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023
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'Advertisers are excited about IPL, whether it is on TV...
At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide....
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'According to BARC, news on TV has seen a 6...
At the unveiling of Pitch Madison Advertising Report 2023, Avinash Pandey, CEO of ABP Network said as long as people....
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It is not about what you tell the consumer but...
The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands,....
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India’s AdEx to see 16% growth in 2023: Pitch Madison...
Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
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Pitch Madison Advertising Report 2023 to be unveiled today
The report will analyse how and where advertising money was spent in the past year, and project the future of....
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Ad industry to grow over 14% by 2023-end: Dentsu-e4m report
As per the report, digital ad spends are expected to reach 40% share this year
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IPL a 'decacorn' after crossing $10 billion valuation in 2022:...
The value of the IPL ecosystem has grown 75% in dollar terms since 2020, said a news daily on the....
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82% of active internet users have online shopping and research...
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while....
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Changing consumer preferences around online searches
As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
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Nielsen report finds underspending in 50% of media plans jeopardising...
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media....
