BrandTalk STORY
Storytelling is integral even in performance marketing: Prasun Kumar, Magicbricks
In this edition of Pitch BrandTalk, Prasun Kumar, CMO of Magicbricks, explains how the brand blends technology, hyperlocal strategy, &....
Marketing with Empathy: Sapna Desai on building trust in health...
Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are....
We want to be a pan-India brand and then pan-global:...
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how....
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How India Gate is leading the charge against childhood hunger
In this edition of e4m Do Good Series, Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce,....
Brands need to find new & different ways of telling...
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why....
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From Search to Swipe: How PolicyBazaar masters content across platforms
Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
‘Tata Capital’s communication has evolved from being product-first to being...
Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy &....
PGI-India is bent more towards digital mediums: Sujala Martis
Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped....
Muthoot Fincorp Spark initiative celebrates small entrepreneurs of India: Shaji...
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s....
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Inside Himalaya’s OTX Playbook: Where Ancient Ayurveda Meets Future-Forward Wellness
From gummies to AI and Shilajit to sentiment analysis — Vikas Bansi on how Himalaya is blending tradition, tech, and....
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Authenticity is the bedrock of all our brand building: Siddharth...
In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic
Muthoot Fincorp Spark initiative celebrates small entrepreneurs of India: Shaji...
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s....
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Coca-Cola’s Q2 Performance Stays Stable Globally Despite India Setback
Volumes drop in India due to early monsoons and border conflict, but APAC revenue rises 3% to $1.57 billion
Don’t Invest Blindly: Equentis Urges a Smarter Shift
CMO Alok Arya says it's time India stopped guessing and started investing with real advice, because #AdvisorZarooriHai
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Brands Rethink Their WhatsApp Game as Every Ping Now Comes...
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
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Duncan Minto Steps In as Interim CEO at Renault Group
Current CFO to lead operations as search for permanent chief continues
Tesla to roll into India with Mumbai store this July...
Tesla’s move comes after the Indian government recently announced import duty reductions for certain electric vehicles
We’ll keep playing around with ‘Oo La La La Le...
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La....
From silver screen to ceremonial sips: Inside Sanya Malhotra’s newly...
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to....
This year, our ad spends will grow inline with our...
Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's....
Herbalife is expanding its footprint beyond metros: Panchali Upadhaya
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation....
CaratLane’s Shaifali Gautam shares why the brand returned to TV
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and....
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How My11Circle played IPL 2025: Strategy, storytelling & post-tournament wins
In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament....
‘Bandhan Life Insurance to design products for consumers overlooked for...
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of....
‘Sports, fashion & lifestyle are the two big associations that...
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us....
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Experience first, ROI later: Russell Barrett on judging Cannes Lions...
Russell Barrett, Chief Creative Experience Officer at TBWA\India, has long been an advocate of brand thinking that ventures out of....
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We need to embrace India to win globally: Leo Burnett’s...
Vikram Pandey, aka Spikey, Chief Creative Officer - Leo Burnett, shares his inspirations, ambitions for India’s creative community, excitement on....
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'Grassroots sport isn’t charity, it’s nation-building in its purest form'
Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions
‘Fevicol MR’s rebranding has enhanced overall equity of Fevicol as...
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand....
‘Once we map behavioural journeys across devices, CTV will be...
At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is....
Brand salience is the most important driver in chocolate space:...
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate....
Fashion brands in India need an Indian lens: Manjula Tiwari,...
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to....
AI adoption is only going to accelerate: Raj Rishi Singh,...
Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief....
Age of personality-driven agencies over. Now it's about culture-led creation:...
Amitesh Rao, CEO South Asia of Leo, talks about the evolving creative ecosystem & more
Piccadily launches Cashmir
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute....
'We want Snickers & Galaxy to grow in double-digits'
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers,....
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Retail media is no longer niche; it's becoming central to...
Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into....
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Personalization has to feel natural, not creepy: Anand Jain, CleverTap
In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, artificial intelligence, sustainable....
Localizing at scale while staying true to Gujarati storytelling: JOJO’s...
In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and....
Every feature we launch is a marketing effort in itself:...
Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline....
50% of our grooming product sale happens online: Vidyut Kaul,...
Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an....
‘Our goal is simple - to become the most iconic...
Vineet Sharma, VP–Marketing and Trade Marketing, AB InBev India, on India being the 4th largest market globally for Budweiser, how....
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‘Deepening digital engagement, investing in purpose-led branding our priorities in...
Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, shares how the brand leverages digital innovation, emotional storytelling to....
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Digital drove 12% of Radio City’s revenue in Q3 FY25:...
Kukian, the CEO of Radio City, discusses the network's revenue growth through digital transformation, key initiatives and expansion into the....
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Why hyper-local is the new national for digital advertisers
From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing....
We’ve seen 8x growth in acquisition and 4x growth in...
Prashant Verma, Chief Growth & Marketing Officer, CoinDCX tells us why the crypto firm has positioned itself as ‘India ka....
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'Haleon curates customised marketing messages to be in the right...
Pavan Wani, Category Lead - Pain & Respiratory, Haleon ISC speaks on enduring success of its legacy brands, importance of....
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Amazon Creator Program has hit over 60,000 influencers: Nidhi Thakkar
Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation....
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Super ROI is not just a marketing line, it’s a...
Shwetal Basu, Senior VP - Brand and Marketing Head, Polycab, talks about the new digital campaign, providing real value to....
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Transit media surges but airport affordability poses a challenge: Navneet...
Navneet Singh Dhingra, Director and Owner of Orango Solutions, a specialist in airport OOH, addresses affordability concerns, role of BFSI....
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The richest insights come from zero-party data: Nicholas Kontopoulos, Twilio
Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful
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Localisation will be a big part of our strategy: Gaurav...
Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation
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Sustainability isn’t just a way but the only way forward...
Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and....
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Data frees imagination, helps creators fine-tune instincts: Vikram Malhotra, Abundantia
Vikram Malhotra, Founder & CEO of Abundantia Entertainment, unpacks the interplay between data and creativity, the shifting idea of star....
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Kumbh Mela is unique to India, and so is Fevicol:...
Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of....
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Currency key for advertiser confidence, ready to fund for IRS:...
As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond....
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‘Himalaya Wellness TV spends at 30-40%, rest for digital, influencer...
Ragini Hariharan, Marketing Director - Beauty & Personal Care, Himalaya Wellness, on how the brand is embracing a digital-first marketing....
We see a top-line of Rs 10,000 cr in 3...
Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, shares how the realty major customises communication based on customers’....
P N Gadgil & Sons targeting turnover of around Rs....
Aditya Modak, Co-founder & Director, Gargi by P N Gadgil & Sons and COO & CFO, PNGS, tells us how....
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The idea is to be a one-stop-shop for all things...
Siddhant Bhalinge, Founder of Ugaoo, shares the journey of building a profitable brand, the power of authentic storytelling, and building....
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There’s a renewed energy around outdoor advertising: Rohit Chopra, Times...
Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of....
Pickleball picks up pace; will brands come out to play?
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player....
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30-40% spends goes to digital, outdoor: Nikhil Gupta, Signify
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of....
As a brand, we align with events that have a...
V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters....
AI is the backbone of everything we do: Meta’s Arun...
Arun Srinivas, Director and Head of Ads Business at Meta India, spoke to e4m on how brands are riding on....
‘Finance can be complex, and our job is to simplify...
Iyer, Head - Marketing, Piramal Finance sheds light on the approach to financial inclusion, challenges in serving Bharat, and how....
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Brands to spend Rs 850 cr on social media ads...
Gaurav Jain, CBO of ShareChat & Moj, talks about the ad spend surge in the IPL season, shifting toward a....
JioStar’s A.C.E. Framework: Driving results with attention, context, and emotion
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape,....
Missing trends can prove costly for any brand: Sandeep Tanwani,...
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success....
Customer experience & service quality is No. 1 on our...
Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the focus....
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How Mobupps is redefining mobile advertising for a cross-screen world
Yaron Tomchin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the cookieless....
The focus will remain on motor and health insurance: Ketan...
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and....
'The product and performance of the product are our biggest...
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
India's petcare market poised to reach $800 billion by 2028:...
Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to....
Must strengthen norms against harmful content in films, audio-visual mediums:...
The Standing Committee on Communications and IT has recommended to the MIB that there is a need to formulate a....
Consumers are looking at experiences and convenience: Joita Sen, Senco...
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into....
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Speed and scale are the biggest advantages AI brings to...
Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing....
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We’ve seen a 44% YoY rev growth for the quarter:...
Sheetal Vanwari, CMO, Aws Space Solutions lets us in on the company's 'incredible year', marked by growth and expansions in....
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Being diverse and inclusive comes naturally to us: Shyamala Ramanan,...
Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why....
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Look at the many Indias to find the winning formula:...
Nandita Sinha on fashion-forward consumers, company culture and the driving forces behind Myntra’s success and growth over nearly two decades
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IPL 2025: 80% of Punjab Kings media budget to go...
Saurabh Arora, CCO, Punjab Kings, shares how fan-driven content and culture-first digital strategies will drive off-field success for the team....
'After cricket, hockey has the most emotional impact on Indians'
Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League....
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IPL 2025 on JioStar: ‘Substantial free access before paywall' says...
e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key....
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PUMA leaps ahead: Shreya Sachdev on the brand's out-of-the-box strategies
Shreya Sachdev, Associate Director and Head of Marketing at PUMA India, shares the brand’s intent to support athletes, foster social....
You will see MOFSL being more visible next year: Sandeep...
Motilal Oswal Financial Services recently embarked on a brand identity revamp; Sandeep Walunj, Group CMO, MOFSL shares how the iconic....
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‘25-30% of IKEA India’s budget goes to outdoor, radio &...
In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic entry into....
We have brought together the power of two brands: Rahul...
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max....
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The risqué risk: Why social media insurance is a must...
With cancel culture, defamation claims, and legal threats looming over content creators, the need for a safety net has never....
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Visa budget now allocated 50-50 between mainline and digital media:...
Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent....
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Kriti Sanon named brand ambassador of Zouk
'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association
Claire Williams on BBC’s India plan, Trump 2.0, censorship &...
Claire Williams, Head of Digital Production at BBC, speaks to e4m’s Brij Pahwa on how legacy media has transformed over....
Share of voice critical for campaign effectiveness: Snehil Gautam, Housing.com
Snehil Gautam, Chief Marketing Officer, Housing.com shares the brand's journey, innovative marketing strategies, and the key factors behind its successful....
Market Mix Modelling offers best solutions to marketers: Arvind R...
Arvind R P, Chief Marketing Officer, McDonald’s India (West & South) shares insights on how the QSR leveraged the GenZ....
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Despite inflation, brands remain open to IPL advertising: Publicis’ Lalatendu...
Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad....
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We have an ambitious vision on growth; building awareness &...
Tavleen Bhatia, Director - Chief Marketing and Revenue Officer, Cleartrip, speaks of the OTA’s strategy to focus on loyal customers....
From tactical communication, we are moving to brand building &...
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the....
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JioHotstar-Nielsen collab to help advertisers make data-driven decisions: Ishan Chatterjee
JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape....
Bajaj Consumer Care sees 15% dip in Q3 AdEx
The FMCG company has said in its financial results that its advertising expenditure has reduced from Rs 40 crore to....
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Nazara Technologies Q3 ad spend up 254% YoY
The gaming company's Q3 consolidated prot has dropped 54% YoY to Rs 13.68 crore
Sony Sports Network bags TV broadcast rights for PCB and...
The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka....
FTA vs Pay TV: ‘Each medium will survive in its...
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting....
Campa Cola bags Rs 200 crore co-presenting rights for IPL...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Jubilant FoodWorks sees 35% drop in Q3 profit
Jubilant FoodWorks' operational revenue for Q3 stands at Rs 2,551 crore, up 56%
Godrej Industries posts 77% jump in Q3 net profit
The consumer products major has recorded operational revenue of Rs 4,825 crore
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Honasa Consumer posts 6% YoY growth in Q3 revenue
The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2
‘We can’t afford to be afraid of AI. Marketing principles...
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report
IPG posts total revenue of $2.9 billion in Q4
The agency’s reported net income stands at $344.5 million
'From Tactical Communication, We Are Moving To Brand Building &...
Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the....
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We have one of the best Valentine's Day campaigns across...
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk....
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We haven’t glamourised plywood yet, but that’s about to change:...
Sanjay Agarwal, MD, Century Ply, shares his vision for the brand’s evolution, the next big marketing idea, what lies ahead....
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Vani Venkatesh joins Delhivery as CBO
Vani Venkatesh previously served Airtel in various management roles including CEO for Global Business, CEO for Delhi NCR Region, Chief....
Q3 FY25: ITC posts Rs 5,000 cr in total profit
The company informed that it has acquired stakes in frozen foods brands Prasuma and Meatigo
Whether ad spends are digital or traditional is a redundant...
Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, expectations for 2025....
Our mission is clear - social and financial inclusion of...
Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big....
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As DOOH gains traction, programmatic buying to follow suit: Ajay...
Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in....
Focusing on strengthening Zee’s Hindi programming: Punit Goenka
During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will....
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To unlock rural OOH potential, sustainability is key: Sanjeev Goyle,...
Sanjeev Goyle, CEO- OOH & Rural, Rapport, talks about the benefits of taking out-of-home to the non-metros and why sustainable....
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Duroflex has grown 10x in last 10 years: Sridhar Balakrishnan
Sridhar Balakrishnan, Group CEO, Duroflex speaks on the brand’s new campaign, the focus on an immersive experience, leveraging synergies between....
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OOH needs to learn attribution from Digital: Shriranga Sudhakara, Vyoma...
Standardised measurement can help OOH advertising attract larger ad budgets, securing a greater share of AdEx in India, says Shriranga....
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We will be spending Rs 100 cr on marketing this...
In an exclusive interview with e4m, Vinod Kumar Gupta, Managing Director of Dollar Industries, shares his optimism for 2025, roping....
Thanks to new accounts, Wavemaker's overall biz saw 19% YoY...
Ajay Gupte, CEO - South Asia, Wavemaker, discusses clients, their evolving needs, the focus on ROI, and of course, AI....
'Our Tagline Move Fast Embodies What We Deliver: Speed, Reliability...
Aditi Olemann, Head of Marketing, Cashfree Payments talks about Cashfree's brand refresh, the new tagline 'Move Fast', collaboration with Rajkummar....
‘In just 5 years, The Sleep Company is among top...
Ripal Chopda, CMO, The Sleep Company talks about delivering on the brand's promise of a good night’s sleep, tactical approaches....
We are developing a community for gamers: Mayuri Saikia, Dell...
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at....
‘We moved our targeting focus from demographic to psychographic’
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers....
‘We’re like Amazon in healthcare and are very consumer focused’
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers....
‘Hyatt India’s new campaign is about our country’s cultural truths’
Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy, spoke to e4m on the brand’s strong....
Brand marketing gives you a long-run ROI: Sanya Runwal
Sanya Runwal, Director - Marketing & Retail, Runwal Realty tells us why the luxury realty brand rebranded from Runwal to....
It's been a great year for marketing activations: Zoher Kapuswala,...
Zoher Kapuswala, Marketing Head, Indian Subcontinent, Ferrero India tells us about moving beyond gifting space, innovations to drive growth in....
‘Livguard is growing at 35% YoY because we’re constantly gaining...
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar....
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Amazon to launch 'Tez' for 15-min deliveries of daily products
According to Samir Kumar, Amazon India Head, while Tez is being launched in key urban centres the fast delivery service....
Vikatan wants to evolve from a print-first player to an...
B Srinivasan, Managing Director, Vikatan Group speaks about the company’s latest offering, Vikatan Play, venturing into the Hindi GEC space....
Setting right expectation in marketing is important: Saurabh Kapoor, Wellbeing...
Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, tells us why the company is betting on innovation
‘We see KRBL’s leadership in market getting strengthened further’
Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, tells us why the rice company is....
Meta is collapsing the shopping funnel from discovery to purchase:...
Quick commerce platforms have proven their relevance by addressing the need for speed & convenience, shared Meghna Apparao, Director of....
‘We’re focused on entertainment, don’t plan to enter sports unless...
Manish Kalra, Chief Business Officer of ZEE5, spoke to e4m on the OTT landscape, the streaming platform’s plans for continued....
Wakefit.co employs a zero-based budgeting approach: Kunal Dubey.
Kunal Dubey, CMO of Wakefit.co, discusses the success of Sleep Internship, rebranding journey, festive season growth, omnichannel expansion, and the....
There is nothing you will miss, everything is there: Anuj...
Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing....
We've won 52 new businesses in the first nine months:...
Amit Wadhwa, CEO – South Asia, Dentsu Creative, shares how 2024 has been and why the agency is optimistic about....
'One Out of Five Villages In India Banks With Us...
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive....
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Disney-Reliance big merger: The media giant that can make India...
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
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Star India operating revenue down 6% in FY24
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract"....
Marketing budgets shifting towards tier II & tier III markets:...
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with....
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WPP opens new campus in Chennai WPP opens new campus...
WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining....
Snapdragon Is Delivering Experiences Designed To Stand Out For Years...
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding....
‘Bringing humour in insurance communication is a change we have...
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring....
‘Bringing humour in insurance communication is a change we have...
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring....
80% of our consumers are from tier II, III cities...
Ishan Bose, Chief Marketing Officer, KreditBee, shares how the financial platform aims to serve middle India with digital financial solutions
Amitabh Bachchan turned out to be a great investment: Neha...
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh....
We now sell more than one Pigeon product every second:...
Dr Manu Nanda, Chief Marketing Officer, Stovekraft tells us about Pigeon’s latest campaign, the importance of being consumer-centric, innovative and....
India is an incredibly important market for British Airways: Calum...
Calum Laming, Chief Customer Officer of British Airways, talks to e4m about completing 100 years of connecting India with UK,....
Our proposition is to offer a wide range of quality...
Philip Royappan, General Manager - Marketing, Funskool discusses competition, the evolution of marketing and distribution post-COVID, and the growing relevance....
Technology helped TCPL move from hyper-localization to hyper-personalization: Puneet Das
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach....
In the coming years, Xiaomi’s focus will be on expanding...
Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration....
'Want IKEA to be one-stop destination for all things festive'
Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail....
‘Two drivers will help us reach Rs 300Cr topline: Consumer...
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how....
We have a very opportunistic outlook in India: Manish Tolani,...
Manish Tolani, Vice President & Commercial Director, South Asia, Hilton tells us about the recent campaigns undertaken by the hotel....
The next 250 million - Criteo’s CMO on India’s digital...
Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market,....
We are hoping to grow at a minimum rate of...
In this edition of Pitch BrandTalk, Jithendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers, shares insights on how does a brand....
‘Cleartrip focusing on emotional connections, stories instead of just promoting...
Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted....
‘We Have A One In A Billion Opportunity To Change...
In a recent Pitch BrandTalk episode, Akhil Menon, AVP - Brand & Growth, True Elements, shares insights into the brand's....
We don't call ourselves 100 years old; we call ourselves...
Prerna Tiku, Chief Marketing Officer, MTR Foods, talks about the brand’s 100-year legacy, balancing authenticity and innovation, marketing strategies, the....
Why’s India hot for Coldplay? The BookMyShow perspective
Owen Roncon, Chief of Business - Live Events, BookMyShow, shares that live entertainment & performance acts are now a mainstay....
These days there isn't a pitch that doesn't mention data-driven...
Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans....
‘We Plan To Achieve 30-40% Growth This Fiscal, 200+ Stores...
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season....
‘Compared to last year, Royal Sundaram General Insurance's marketing spends...
Gaurang Thosani, Head of Digital Marketing & e-Sales, Royal Sundaram General Insurance, tells us how a consumer-centric focus has simplified....
We want to build the investment advisory category and own...
Alok Arya, CMO, Equentis Wealth Advisory, shares how the company is looking to build a new category by allaying consumers’....
KFC India aims to double SHI employee count by 2026:...
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign....
Once brands join Bigg Boss, they find it hard to...
Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for....
Predictive bidding is the future of commerce media: Rory Mitchell,...
Rory Mitchell, GM, Global Growth at Criteo and Global Head of Sales & Revenue, shares his thoughts on the complexities....
India is crucial for Sinch, particularly in the BFSI sector:...
Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on....
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Hotstar has seen three-fold hike in viewership for women’s cricket...
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major....
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H2 is very exciting for mobile phone business: Nipun Marya,...
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans,....
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‘Premiumisation & experimentation are emerging trends of alco-bev category’
Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr
‘Our Oil Business Has Grown By 12% In Volume This...
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares....
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We are a national local wedding brand: Pelki Tshering, Tanishq
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
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We plan to focus on both organic growth and selective...
Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working....
Walkaroo’s roadmap for 15%-plus growth in the top line
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in....
Expect big marketing investments from Schneider Electric India, mostly on...
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive....
‘Our core proposition is flexibility in lending & customer repayment'
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan...
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
WPL: 'When it comes to women cricketers, we look at...
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how....
India has become the largest market in terms of Meta...
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new....
‘Personalisation means better customer retention; if I retain them, I...
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....
We aim to take the offline experience & replicate it...
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer....
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have....
Bigg Boss top revenue generator for Banijay Asia, says CEO...
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and....
We are democratising experiential marketing: Priyanka Puri, Streax
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's....
With Kylaq, we aim to achieve annual sales of 100,000...
Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto....
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have....
We’re using Indian talent for global needs: Ajay Yadav, Simplified
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of....
‘Our core proposition is flexibility in lending & customer repayment’
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....
Varun Dhawan reflects the cool & stylish Center Fresh personality:...
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the....
'Tanishq tells stories that may not be in the jewellery...
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the....
'XP&D reflects our dual focus: XP for experiential and D...
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation,....
Shopsy attracts nearly 70% of its customers from Tier II...
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier....
We are looking at a pretty busy festive season: Vivek...
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s....
Tata Play removes Sony channels from bouquet; Sony calls it...
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels....
‘Focus On Real-Time Marketing And Data-Driven Insights Is What Sets...
Debosmita Majumder, Chief Marketing Officer of WeWork India talks about the evolving workspace industry in India, re-strategising marketing efforts, leveraging....
'Two players coming together does not make us less capable...
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking....
