Martech STORY
Martech
Our plan is to go a lot deeper into AI:...

Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names

By Chehneet Kaur

Martech
Completely unacceptable, we got it wrong: Sundar Pichai tells staff...

Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people

By Team PITCH

Martech
Google Analytics 4 set to introduce updates to Advertising workspace

The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to....

By Team PITCH

Martech
Job cuts & more: How big a threat is AI...

Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely....

By Shantanu David

Martech
Generative AI to redefine creative development: Amazon Ads

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

By Team PITCH

Martech
LS Digital announces launch of #ChallengeTheNow In:Sights series

The series aims at enabling business leaders take on change and drive their businesses into the future

By Team PITCH

Martech
Centrum's New Campaign With Kajal Aggarwal For Its Range Of...

Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal

By Team PITCH

Martech
CleverTap Unveils Signed Call™ For Trusted and Contextual Customer Engagement

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

By Team PITCH

Martech
MarTech manoeuvres: Sentiment analysis takes centre stage this festive season

At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and....

By Team PITCH

Martech
When virtual turns into a big reality: MarTech trends to...

From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the....

By Team PITCH