Martech STORY
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Clicks or Connections? How to Crack the Martech Balancing Code
Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts
E4M TechManch 2025 Returns on July 17: Spotlight on AI,...
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
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Are brands coming to our homes via AI?
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact....
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WPP and Vercel expand partnership
With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed
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Co-pilot, not captain: Marketers react to Meta's fully automated ad...
The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic”....
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Levy Lift-Off: India's digital advertising landscape set for a shake-up?
The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising....
AI is enhancing customer experiences now, set to redefine them:...
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions....
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Google sued by edtech platform over Search overview
An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
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Virtualness wants to be the Canva of blockchain: Kirthiga Reddy
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for....
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ChatGPT 4o: OpenAI announces talking bot, faster responses and other...
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted....
Digital platforms shall not permit usage of user data by...
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive....
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Google WPP tie-up: A sign of things to come?
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the....
Our plan is to go a lot deeper into AI:...
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
Completely unacceptable, we got it wrong: Sundar Pichai tells staff...
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
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Google Analytics 4 set to introduce updates to Advertising workspace
The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to....
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Job cuts & more: How big a threat is AI...
Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely....
Generative AI to redefine creative development: Amazon Ads
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
LS Digital announces launch of #ChallengeTheNow In:Sights series
The series aims at enabling business leaders take on change and drive their businesses into the future
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Centrum's New Campaign With Kajal Aggarwal For Its Range Of...
Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
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CleverTap Unveils Signed Call™ For Trusted and Contextual Customer Engagement
Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement
MarTech manoeuvres: Sentiment analysis takes centre stage this festive season
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and....
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When virtual turns into a big reality: MarTech trends to...
From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the....
