tata

Sajith Sivanandan named CEO of Tata Digital

Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more

Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a...

Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories

From EV launches to a digital-first reset, Singh exits Tata Motors CV unit to explore new career frontiers

This campaign was conceptualised and developed by Creativeland Asia Advertising

Despite the widening losses, Tata Play managed to cut its net debt to ?3,445.60 crore in FY25 from ?4,010.21 crore the year before

Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held

Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...

Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels

82.5 Communications has launched the new digital film for the coffee brand

Industry heads also opine that with the broadcast landscape evolving rapidly, players need to stay agile to survive

Increasing market share in major markets and enhancing profitability identified as priorities for FY’26

Megha Tata will collaborate with the leadership team at Edstead to drive purpose-led storytelling strategy

This is Haier’s third consecutive year of collaboration with IPL

Sunil D’Souza’s new term will commence on April 4, 2025

Vivek Srivatsa, Chief Commercial Officer of Tata.ev, took stage at e4m Auto Marketing Summit to share insights on how Tata Motors transformed EVs from a...

Tata Motors adjudged ‘Brand of The Year’ with 31 metals across categories

Reliance Consumer Products’ Raskik Gluco Energy & Spinner to debut at TATA IPL 2025

Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...

Earlier, Shantanu Naidu was the close confidant and Manager of late industrialist Ratan Tata

The campaign breaks away from the traditional, cautionary tone of life insurance advice

The objective of the campaign is to inspire people to adopt sustainability by repurposing their roofs into a platform for solar energy generation as the...

Conceptualized by Ogilvy, ‘Sirf Lage Mehenga’ campaign will be promoted on high impact channels and on digital mediums across markets to reach the target audience

Chiranjeet Shah, Global Head of MarTech & Automation at Tata Communications, spoke on navigating digital transformation and bridging the gap between sales & marketing at...

Previously, OMG managed only Tata Motors’ digital media, while IPG’s Lodestar handled TV and print

Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...

Print media is a powerful tool as it forms a strong resonance with emerging markets which are not Tier 1 or Tier 2 cities

Ratan Tata, former Chairman of Tata Group, has passed away at the age of 86

With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media...

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media...

With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry...

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing &...

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly

Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs

Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm

Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18

As per reports, while Gaurav Motani has been named Chief Product Officer, Hardeep Singh Guru will be taking over as the Chief Financial Officer

Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more

Prior to this, Pooja Asar was with Paytm as Vice President- Marketing

Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion

In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for...

A news report says that the companies are in the midst of preliminary talks about the acquisition

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together

The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...

Megha Tata was appointed as the CEO of the animation studio in October 2022

Venkatachalam H. will take over from Naveen Tahilyani who has been elevated to Non-Executive Director of the company

Our pick of the best ads between January 1 and 15

At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...

Industry veterans share their experiences of working with Harish Bhat, who recently retired as the Brand Custodian of Tata Sons after a 36-year stint with...

Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab

Harish Bhat joined the Tata Group in 1987 as an officer in the Tata Administrative Service and has been the Brand Custodian of the conglomerate...

Most creative spots we saw between December 1 and 15

The feature enables advertisers to selectively segment TV audiences and serve different ads to different households

The campaign is live on digital and social media platforms

This partnership is expected to assist the in enhancing its online presence and visibility

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps

Our list of some of the best ads between June 1 and 15

Reports say that Ray will be taking early retirement

At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more

Uhlarik has a degree in Industrial Design from the Ontario College of Art and Design University, Toronto Tata Motors announces that Mr. Martin Uhlarik has...

Tata Consumer is emphasising timely vaccination as the need of the hour Tata Consumer Products, the consumer products company uniting the principal food and beverage...

Deepika will take over from Richa Arora who has taken a decision to leave the Company Tata Consumer Products (TCP), the consumer products company uniting...

This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...

Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...

The mural campaign has been conceptualised by Ogilvy India and executed by Dentsu Communications India Private Limited, along with Bollywood Art Project (BAP)...

Inspires the world with an endearing story on overcoming barriers in uncertain times As the world continues to go through the toughest of times, we...

Adds a fourth Safari to her personal fleet Tata Motors, one of India’s leading automotive brands, delivered an all-new Tata Safari to Rani Mahendra Kumari...

Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha  On Utkal Dibas, Tata Tea...

Celebrates regional pride and highlights #DilSeRich for Delhi and #Dumdaar Holi for UPites In line with its hyperlocal strategy, Tata Tea Premium – Desh ki...

Tata Motors continues its association with the tournament for the fourth consecutive year Continuing its association for the fourth consecutive year with the Board of...

This is the first time ever the pair has come on screen in an ad campaign Tata CLiQ, the flagship e-commerce brand of the...

Tata Sky’s #HarGharKiKhidki Contest on Instagram highlights the candid emotions of its customers Tata Sky, India’s leading DTH operator and Pay TV platform launched its...

91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...

Available in three models – Ultra T.6, T.7 and T.9 for versatile urban applications Tata Motors, India’s largest commercial vehicle manufacturer, has unveiled its...

Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...

Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...

Urges families to share responsibilities equally at home Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables...

Releases Season 2.0 of Dil Ki Suno Stories, in association with FilterCopy Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this...

Introduces the 4th AMT option in the Tiago family Tata Motors today announced the launch of the new XTA variant of its successful hatchback –...

Engineered to be the game-changer in the Indian trucking industry, offering the highest profit potential to its owners Tata Motors, India’s largest commercial vehicle manufacturer,...

The Reclaim your life film is conceptualized by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms...

One of India’s leading DTH operator and Pay TV platform defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala...

The new brand campaign “Iss khidki ko khol dala toh life Jingalala” conceptualized and created by Ogilvy India In order to commit itself further towards...

Introduces the expressive Adventure persona Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled...

Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...

Crafted by Ogilvy India, the new locally relatable campaigns highlight the benefit of 1 TV+2 mobile screens that come with a Tata Sky connection Drawing...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...

 Holds interactive sessions with 10 schools in Mumbai to raise awareness about energy conservation, environment friendly practices, Swachh Bharat Abhiyan 

Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit Social distancing has brought everyone closer....

Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand Tata CLiQ Luxury announces the appointment of Almona...

Subscribers can avail of services like Daily Horoscope, Vastu, Tarot Reading, Numerology, Reiki at no additional costs for the first 10 days on TV and...

At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...

Guest Column: Harit Nagpal, MD & CEO at Tata Sky Ltd, writes why engaging with colleagues, a...

The service will be available to subscribers at Rs 1.5 a day Tata Sky has joined forces with Malayalam GEC Asianet. Tata Sky now completes...

The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar In its ongoing endeavour to connect at a local level,...

Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep the festive sentiment alive Q]...

The DTH platform's operating income in FY20 stood at Rs 4691 crore. In the previous fiscal, the operating income was Rs 6113 crore Direct to...

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts...

Doubling the cheer and festivities for its customers, Tata Motors has announced the commencement of ‘India ki Doosri Diwali’ campaign, to extend the continued...

Tata Sky Binge adds thousands of exciting, on-demand titles from CuriosityStream’s distinguished library of world-class documentaries CuriosityStream, Tata Sky, and Pay TV...

This campaign highlights the importance of seeking happiness even when there are challenges Tata Capital, the financial services arm of the Tata Group, has launched...

Showcases and promotes the exquisite regional art forms of India. Tata Tea Premium has introduced three limited edition festive packs which celebrate...

Encourages viewers to celebrate a silent and safe Diwali with their loved ones Tata Motors, today rolled out the ‘Silent Diwali Film’, encouraging...

Brings touchscreen infotainment at an accessible price to its customers  Tata Motors announced the launch of the XM+ variant of its premium...

Sales of technology laden BS6 Nexon soars to all time high Tata Motors today celebrated the rollout of the 1,50,000th Nexon from its...

 Jaguar has partnered with Tata Power in India to provide Home/Office charging solutions to I-PACE customers Jaguar Land Rover India, today announced...

As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali around the corner, it is...

Tata Sky Binge adds 1000+ hours of exciting on-demand content from SonyLIV’s distinguished library including Originals, TV shows and Movies along with the benefits...

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more...

Taneira, the youngest brand from the House of Titan, continues to expand its successful retail journey in India, launches its first flagship store in Mumbai....

Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in...

Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...

Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes...

As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener and self-dependent. Our Solar-Powered Water...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit,...

Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr, the festival that celebrates love...

In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness

Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,  Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...

Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...

Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19  Over the years...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...

The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...

 Organises experiential drives of Tata Nexon EV at the fourth edition of Godrej L’Affaire Tata Motors has partnered...

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...

The Future of Your Used Bottles Lies in Your Hands ‘Bottles for Change’ an initiative by Bisleri is all set to...

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West...

Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.

In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...

The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali...

The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....

Prime Minister Modi, has unveiled adventurous side of him by appearing on an iconic television series ManVsWild. Hosted by Bear Grylls this episode will be...

Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR...

The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...

TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate...

At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group Executive President, Corporate Strategy at...

Popular for his characters like Sud, Gutthi, Dr Mashoor Gulati & many more, will play the role of Betaal on Tata Sky Comedy...

2018 report shows Tata brand value rising nine percent from last year to US $14.2 billion The ‘Tata’ brand continues to be India's most valuable...

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...

Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other...

Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...

WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...

Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next 10 years; over the next...

Tata Tea Jaago Re 2.0 walked the talk on pre-activism and created ‘Champions of Tomorrow – an initiative to identify India’s most promising athletes...

As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...

With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...

Tata Salt Lite has announced it's support for the 6th edition of COLORS Pinkathon in Mumbai this week. Super model, actor, Ultraman and Pinkathon founder...

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