emi

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai

Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...

The India campaign focuses on localized experiences and culture-first storytelling

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said

Primex has bagged the account for the third consecutive time

You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...

This is Haier’s third consecutive year of collaboration with IPL

Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for...

Sourav Ganguly’s leadership, commitment to excellence, and integrity make him the ideal representative of our values, the company said

According to highly places sources, the deal is valued at Rs 200-250 crore

Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...

This is the second consecutive year of Sintex’s association with WPL

RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Adam Gerhart, Toby Jenner and Mark Patterson to be Global Chief Client Officer, Global Chief Business Officer, and Global President, Markets and Business Operations

As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...

The ETPL is set to get underway from July 15 – August 3, 2025

Danda most recently served as VP, Client Services at GroupM’s EssenceMediacom

While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...

Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS...

Industry players say the trend signifies a shift in the modern-day needs of consumers, and desire for high-quality items that fit seamlessly into busy lifestyles

Google outlined a roadmap to support India’s AI mission, with a focus on infrastructure, workforce readiness, and inclusive adoption

The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this...

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...

The account will be serviced from the agency’s Chennai office

The team starts its season on March 23, and will take on the Delhi Capitals

Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia

As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots

The multi-year partnerships spans for four seasons of the Women's Premier League

Gemini will be available in 40 languages as a paid application; out in English as of now

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...

Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...

The film makes the point on the role of homemakers, knowing what is best for the health of the family

Musk said the post in question was his 'dumbest ever'

The account was won following a multi-agency pitch and will be serviced by HiveMinds Mumbai office

The rapper has teamed up with the children of The Dharavi Dream Project to encourage handwashing among young Indians

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...

The OTT platform launched its $7 per month tier with ads in November 22

BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...

The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...

Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...

Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha  On Utkal Dibas, Tata Tea...

The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...

Celebrates regional pride and highlights #DilSeRich for Delhi and #Dumdaar Holi for UPites In line with its hyperlocal strategy, Tata Tea Premium – Desh ki...

PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...

New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...

Advertisers with Twitter will now have access to Times Internet’s premium content Twitter is where Indians come to get the latest content and conversation for...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...

Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...

Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...

Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...

Madhavan, Chairman CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, was...

With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news The ongoing pandemic...

The agency will be in charge of crafting a brand message that is exclusive to the clothing brand The contemporary clothing brand appointed Surat-based creative...

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...

In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...

In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...

The LPL is scheduled to kick-off from 26th November till December 16, 2020 In a major boost to the inaugural edition of the Lanka Premier...

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...

Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...

The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care Femina and Grazia India announce...

Pay Later EMI options on Pine Labs PoS by major smartphone brands like Samsung, Apple, Vivo, Oppo Mobiles India, and OnePlus Pine Labs...

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...

Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring business continuity and building resilience...

Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...

 An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...

Femina commissioned a research report titled ‘All About Women’ which sheds key insights on lifestyle, work-life balance, relationships and habits of a working millennial mother...

Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.

In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...