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With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...

Most recently, Athul Prabhu was with Glance

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending

Singh was the Country Head for India at Xapads

Trading bright cheer for black-and-white grit, Zomato’s latest campaigns reframe the brand from a food delivery service to a cultural statement on hustle and resilience.

At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building,...

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s...

Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products

Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...

Prior to this, Sneha Bhaskar held the role of Senior Marketing Manager at the company

Prior to this, Priyanka Khaneja Gandhi was with Colgate-Palmolive (India) Ltd as Director - Integrated Brand Experience Lead

Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA

Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...

The project, spanning eight years, is expected to generate revenue exceeding ?100 crore

A consumer forum has asked PVR to mention the actual time of starting the movie rather than the time included for the commercials

Subscription revenue saw a YoY increase of 10%

These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising

The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts

As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...

Browne was earlier freelancing as Principal Recruiter- New Business SSA Consulting

PubHub seems tailored to help publishers maximize both their advertising and app performance

Vijay Iyer is the third top executive to leave the e-commerce giant’s India unit in the last five months

While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and...

As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats

The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads

Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to sophisticated, data-driven campaigns that prioritize...

However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional...

Agencies testing the software have red-flagged certain gaps in the upgraded version of the unified measurement system

Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for...

Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls...

The ad aims to promote Manappuram Finance’s instant gold loan app which allows people to get a gold loan anytime from anywhere

Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more

Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns

Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue

OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction

Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...

Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'

In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, &...

The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs

The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers

Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even...

Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance

Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups

Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...

The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number...

With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors

While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow...

According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of...

The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties

Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone

By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties

After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...

Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL...

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

Revisiting some of the memorable ads of Ajay Devgn on his birthday

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

Holi campaigns that captured the many hues of the festival

On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements

The film takes a dig at political rhetoric overshadowing actual concerns

Our pick of the most creative commercials of the February 16-29 period

Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes

India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal...

The campaign is named ‘Trends with Benefits’

The entire country is taken for a ride, says the court while passing the order on the misleading ads

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’

Our pick of the most creative and impressive ads between January 16 and 31

Our pick of the best ads between January 1 and 15

As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks

SRK has joined Tide India as its brand ambassador

X's recent controversies and policy changes have led to LinkedIn emerging as a relevant alternative to advertisers, thus the increase in year-on-year ad revenue, shared...

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

Most creative spots we saw between December 1 and 15

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023

I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023

Our pick of the best ads between November 15 and 30 by BlinkX,, Tata Play, Sharekhan, McDowell's and Joy Personal Care

'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem

The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part...

Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report

The feature enables advertisers to selectively segment TV audiences and serve different ads to different households

Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative

As per reports, major advertisers are considering to reduce spends on Google's third-party ad network

21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this

This year, brands aim to redefine what Diwali means beyond the celebrations

On King Khan's 58th birthday, we look his endorsement journey this year

He joined the petcare company in Oct 2021

Our pick of the best commercials between September 15 and 30

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

Creative spots that caught our eyes

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts

Our pick of the ads that impressed us between June 16 and 30

Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad...

The new app is strikingly similar to Twitter but allows for longer posts

The platform will be linked to users' Instagram accounts

Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...

Our list of some of the best ads between June 1 and 15

Prioritises Quality over Quantity, Real Impact over Vanity Metrics Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch...

A first of its kind personalised ad campaign to share with those who suffer a heartbreak this Valentine’s Day The season of love is here...

With Valentine’s Day around the corner, COVID cupid has shot-down celebrations with a romantic partner. According to a survey by Jeevansathi.com, only 1/4th of the...

Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...

 This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...

Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...

The online summit of the Jaipur Literature Festival 2021 edition starts from February 19, 2021 Dettol BSI, the flagship programme by RB, the global...

Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...

The new TVC communication showcases the differentiated red coloured noodle block along with a special masala ITC Ltd.’s Sunfeast YiPPee!, known for its round instant...

This Valentine’s Day - Make every moment perfect with Ferrero Rocher Moments With Valentine’s Day around the corner it is time to express your heart-...

Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect  On the occasion of Valentine’s Day, GALAXY® from...

Leading singers Neeti Mohan, Stebin Ben and Gajendra Verma to infuse the magic of music and romance in the contest Taking love affair with...

The winner stands a chance to win Havells gift vouchers worth INR 2,000* with #TheSafeLook Contest Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG)...

Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...

On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...

Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...

In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations   Known for creating waves...

“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...

Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...

Through the campaign, the brand encourages people to prioritise the gift of time Casio India, the leading watch brand introduces a campaign to...

Announces #JoyRide contest on social media Celebrating the bond of love this Valentine’s day, Okinawa Autotech, India’s largest EV manufacturer, has announced a social media...

Ropes in OTT-heartthrob Rohit Saraf, telly-town diva Sanaya Irani and travel influencers to share their travel goals in 2021 The year 2020 halted travel plans...

Wakefit.co’s Piya Milan Band sends a tribute to all the singles out there this Valentine’s Day Valentine's Day is just around the corner, and...

Hero Cycles New Campaign Find your #PerfectMatch Creates Buzz among Bicycle Lovers  From high-performance adventure bikes to machines designed for the best city...

The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics Usha International, India’s leading consumer durable brand and pioneer...

Curated to celebrate love with its community, SOCIAL launches a 360-degree marketing campaign across all 26 outposts Ahead of Valentine’s Day this year, the all-day...

Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...

The film will be released pan India in Hindi and Marathi languages Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched its latest...

Emoha celebrates the elderly who find moments of happiness and love through its short video series Emoha elder care, a technology-powered community-based comprehensive platform enabling...

The campaign is built around the insight that people struggle to find words to their feelings SKINN, a fine fragrance brand from the house of...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...

The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...

These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

The Telugu streaming platform achieved a remarkable 50% rise in subscriptions through its collaboration with Paytm Ads Media Brief and Opportunity aha is an exclusive...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads...

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...

He changed the way the spice industry is looked at, read a social media post by Badshah Masala Badshah Masala has paid tribute to the...

In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...

The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware...

From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped...

The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

The body has invited comments from stakeholders on the exposure draft by November 10

Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...

The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...

RIO-Heavy Flow Pads, has launched its first Mother’s Day campaign today. On this occasion, the brand celebrates women who revel in...

Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...

With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights to deliver accurate and precise...

On September 28, Morden Chen, General Manager of Alibaba UC Ads, will reveal their short video ads platform at The MMA Forum being...

First fashion retail outlet in the country to introduce the concept of a 30 second self-check-out To curate 50 stores...

The name says it all, Singer Badshah has turned out to be the King of the Indian music industry. His chartbusters over the past few...

SPEAKERS AT MUSIC INC | L-R  Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...