ott

The company’s annual report for FY25 highlight a shift towards tighter cost discipline in the highly competitive OTT market

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman director, a violation of company...

As the founder of the Save Culture Save Bharat Foundation, Mahurkar has led the petition pushing for the crackdown on obscene OTT content

Calls for tougher laws, brand accountability, and a national cultural reset to protect Bharat’s moral fabric

Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, writes why the OTT crackdown was ‘not censorship but cultural correction’

When self-regulation fails, the government has little choice but to step in with executive action, say experts

YouTube’s reach monetisation and freedom draw creators and brands are backing them say experts

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts

In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans

As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts

Close on YouTube’s heels is erstwhile JioCinema with 31% share

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

Each of whom has made a significant impact on the industry through their work and thought leadership

JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY...

With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...

OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis

The meeting addressed issues such as the use of artificial intelligence and other challenges faced by OTT platforms

Premium content of several major OTT players gets leaked on various platforms, say industry leaders despite putting in place encryption programmes and digital rights management...

'Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via streaming,' said Siddharth...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists

The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages

According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television...

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy

At the TRAI open house on bringing broadcasting under Telecom Act, industry heads debated on the regulator's jurisdiction, seeking inclusion of DD Free Dish &...

Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads

Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets

As per legal experts, since OTT services are pan-India there will be issues in the implementation of such a tax at the state level &...

Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the...

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape

In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg...

While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...

Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for...

License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business

Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader marketing strategy, loyalty programs and...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom...

The fourth edition of the conference will be held in Chennai on 24 January 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope...

Clothing giant Zara sparks backlash and boycott demands as its latest campaign images draw accusations of resembling scenes from the Gaza conflict

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot

Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023

Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential

The revenue of the company has grown 8% to $8.54 billion

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no need to add OTT in...

The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29

The bill is likely to be addressed after next year's general elections

The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...

Sources say that the deal may be called off because of issues in due diligence

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...

The company is expected to come up with new offerings in FY24

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has unveiled a digital film and...

The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...

According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...

This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space Stride Ventures has led...

The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...

The Telugu streaming platform achieved a remarkable 50% rise in subscriptions through its collaboration with Paytm Ads Media Brief and Opportunity aha is an exclusive...

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...

The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this year As year 2020 draws to a close, Monika...

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...

The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya Centre Technology policy thinktank Esya...

The line-up is in addition to the platform's foray into live sports with the acquisition of New...

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...

Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and leisure. The commuting traffic mostly...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...

In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even as TV broadcasters are bullish...

On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...

By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation capabilities via Infonomix In an advertising campaign, identifying...

The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear...

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...

Just last month, the brand faced massive criticism for an ad showing inter-faith marriage Days after facing a massive outrage over its ad showing inter-faith...

Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...

According to the report, the medium reaches its peak during the evening and early night primetime – both on weekdays as well as weekends Metros...

The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...

 The latest TVC highlights the uniqueness of the products and upholds the message of softness one has never experienced before JOHNSON’S® Baby,...

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Abhishek Joshi - Head of Marketing and Business Partnerships, MX Player says that...

In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...

Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...

The Future of Your Used Bottles Lies in Your Hands ‘Bottles for Change’ an initiative by Bisleri is all set to...

Shoes on Loose, an experiential travel company announces yet another promising extension to its Save Ladakh Campaign. In the...

Introduces an exclusive range of super premium interior and special effects paints AkzoNobel, a leading global Paints and Coatings company and...

If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...

World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...

Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives Shell and a band of international stars unveil a new...

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...

A handy guide

While categories like FMCG a