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Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...

Most recently, Athul Prabhu was with Glance

In this expanded role, Deepali Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design (XD) practice worldwide

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Ad spend cuts by some players reflect smarter, targeted marketing – not a pullback, say experts

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more

Nitin Paranjpe currently serves as the Non-Executive Chairman of Hindustan Unilever Limited

Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn

Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...

Rohit Jawa will be stepping down as the MD & CEO of the company, effective July 31, 2025

The association is for Grundfos’s SCALA2

Rahul Shaw has over 30 years of leadership experience across print, television, GECs, sports, radio, and brand activations

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

The film is conceptualized by DDB Mudra Group

At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...

In FY25, HUL reported a turnover of ?60,680 crore and a net profit of ?10,644 crore

With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and...

Rahul Kanwal's India Today Group tenure ended on May 23

Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...

The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy

Revenue from operations rose to Rs 62,175 crore in FY25 from Rs 60,852 crore in the previous fiscal

Rahul Kapoor will take on the role of Vice President-Partnerships at The Trade Desk

A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say...

As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities

Rahul Murgai's new role is effective from today, April 1, 2025

Rajneet Kohli takes over from Shiva Krishnamurthy, who will move on to pursue an external opportunity

Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations

Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures

Anshul Asawa, General Manager, Greater Asia, Home care | Head of Country, Unilever Thailand, was with the company for over 29 years

HUL has also introduced an AI-powered enhancement to its indigenous eB2B platform, Shikhar, to empower 1.4 million kirana stores, CEO said at the ISA Conference...

Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...

The account size is estimated to be between Rs 150 crore and Rs 200 crore

HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others

Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned various campaigns for the festival

Anshul Asawa will take over as CEO of Avenue Supermarts on March 15, 2025; joins after a nearly three-decade stint at Unilever

Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation

While HUL was named ‘Brand of the Year’, Mindshare won the ‘Agency of the Year’ award and White Rivers Media was adjudged the ‘Independent Agency...

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

HUL shareholders will get shares in the new entity, proportionate with their existing holdings, said a news report

The new film produced by Headsail Media Services Pvt. Ltd

Rahul Khanna has over 17 years of experience with industry leaders, including Panasonic, LG, and Samsung

FMCG brands are allocating substantial resources to digital marketing, balancing traditional TV ads with creative digital campaigns to reach a wider and more diverse audience

The advertisement and promotion expenses of the FMCG giant reduced to Rs 3182 crore in Q2 compared to Rs 3247 crore spent in the same...

Zefmo’s Influencer Marketing Report highlights how influencers shape political narratives and public communication through public awareness and government collaborations

Kedar Lele announced earlier this month that he was stepping down as HUL’s Executive Director, Head of Sales & Customer Development, South Asia

Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia

Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...

The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024

The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform

              Rahul Joshi's tenure now extends up to July 2027

Prior to this he was the Head of Content Operations at Doordarshan

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.

The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand

The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.

Mathur is presently company’s Head - Growth & Transformation for South Asia

The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns

The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...

Campaign to promote RuPay Credit Card on UPI

Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the...

Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official confirmation from either the Zee...

Reliable sources have confirmed the news of Punit Misra's departure from the media company

The two actors have been roped in as brand ambassadors

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

Dentsu Creative India has conceived the new campaign

The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio

A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said

White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’

Before joining Everest, Rahul Vengalil was with Isobar for over seven years

Rahul Shrivastava had moved to JioAds for two years

Suman Hegde will be joining Jubilant FoodWorks from Hindustan Unilever Limited, where she is Vice President Finance – Beauty, Wellbeing & Personal Care, South Asia

The campaign aims to celebrate the special moments of love between a married couple

In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space

Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts

The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720...

Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...

Welde will help the company in international expansion and further forays into digital services

Shivshankar will contribute across platforms

The CEO & MD of HUL was addressing the ASCI conference in Mumbai

At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology and the vast potentialities of...

The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023

In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...

Shivshankar had been associated with the channel since 2016

Prior to this he was Head Marketing and PR at Jeep Stellantis India

Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...

Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...

Ropes in Rahul Mahajan, Abhijeet Kalan and Sagar Desai India’s largest platform-first start-up, Wondrlab, has strengthened its creative team with key hires. The agency has...

Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during...

Marks the India launch of Fossil Gen 5E series after being unveiled at Consumer Electronics Show 2021 recently Luxury watchmaker Fossil today announced the expansion...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...

According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner --...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...

The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...

Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World Service, talk about BBC India’s...

The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks of life exchanging dialogue with...

Mental wellness startup Mindhouse today announced its latest offering – Sleep Stories, a collection of tales, designed to help make bedtime a more calming and...

H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...

Reckitt Benckiser, ITC, and Proctor & Gamble spend more on GEC, movie and music Four of the top five advertisers on television-- Hindustan Unilever Limited,...

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Johri joins as President - Business (SA), Misra is President (Content & Intl. Markets), Amit Goenka will be President (Digital Businesses & Platforms) & Shariq...

 The latest TVC highlights the uniqueness of the products and upholds the message of softness one has never experienced before JOHNSON’S® Baby,...

Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand Hindustan Unilever’s announcement to rename...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rahul Gandhi, CMO, iD Fresh Food says that in the new order technology...

Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’ to fight COVID-19 https://youtu.be/JaWO_Z0zF0s Hindustan Unilever Limited (HUL) today announced a collaboration with...

Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...

Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD...

Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...

At the time when knowledge about organic personal care product is limited, Organic Harvest is not just making consumers aware about it, but also emerging...

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...

With the festive season in full swing, it’s time for both brands and media organisations to step on the gas, all in the effort to...

Philips India today announced Rahul Dravid, former Indian cricket captain, batting legend and current Under-19 India team coach, as brand ambassador for its...

Tune in to Salaam Chandigarh, Every morning MY FM Chandigarh station is back with an interesting  segment in the morning drive...

Releases three quirky campaign films for ‘The Crave Party’; to be featured on social and digital platforms Foodpanda, the food delivery...

FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...

The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has...

News18 India, Network18’s general Hindi News channels, has in recent time witnessed unprecedented growth. The channel has emerged as the No. 1 channel in the...

~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...

The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: ·         Raider Prashant Kumar Rai bags the highest...

~ INR 3,314 mn+ Apollo is India’s largest Hospital chain ~  

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...

SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s biggest Music Festival by PerceptLive...

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...

Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017. The award by CMO Asia, focused on recognising Brand Custodians and Brand Writers. Mahul's...

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The f

Backlash in some States, consolidation in other states and spreading of wings