Tags STORY
Marketing Moments
RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

Campaign to promote RuPay Credit Card on UPI

By Team PITCH

Marketing Moments
FMCG: AdEx not as fast moving as revenue?

Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts....

By Kanchan Srivastava

On The Move
Rahul Sinha to return to Zee News?

Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official....

By Team PITCH

On The Move
Punit Misra moves on from Zee

Reliable sources have confirmed the news of Punit Misra's departure from the media company

By Team PITCH

Marketing Moments
Rajkummar Rao and Patralekhaa marvel at Kenstar cooler's 'AC waali...

The two actors have been roped in as brand ambassadors

By Team PITCH

Marketing Moments
Cookie crunch kicks off first-party data race

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....

By Sohini Ganguly

Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH

BrandTalk
Aditya Birla Finance teams up with KL Rahul

Dentsu Creative India has conceived the new campaign

By Team PITCH

Marketing Moments
Disney, Fox and Warner Bros Discovery to jointly launch sports...

The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate....

By Team PITCH

Marketing Moments
Ad Spends: FMCG firms set to turn the tide

A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers....

By Kanchan Srivastava