asa

India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion

Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...

After stepping down as CMO of IDFC First Bank, Naarayan will lead marketing, communications, and customer experience at Akasa Air.

Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...

Jaideep Gandhi elected Vice-President of the association

The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards

As he celebrates another year, we reflect on his legacy across industry and society

Sasaki, Devanathan, and Wadhwa unpack how India’s creativity and tech are shaping the next wave of brand innovation

For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms

Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt

In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways

In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films

WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa

AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment...

Our pick of brand campaigns that stood out this Mother’s Day

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer

Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more

These channels include Aastha Telugu, Bansal News, Bharat 24 Vision of New India, Chardikla Time TV, Gangaur Television, Jai Maharashtra, Live Times, Maiboli, TV9 Gujrati...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more

In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...

As per reports, Gaurav Dwivedi, CEO of Prasar Bharati, has said that the pubcaster will be inviting bids from tech companies within a year

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...

Anshul Asawa, General Manager, Greater Asia, Home care | Head of Country, Unilever Thailand, was with the company for over 29 years

Prasar Bharati defends mid-auction broadcaster disqualifications in TDSAT; Vision Corporation to file rejoinder. Next hearing on March 21

The requirement has been put up by Kaustubh Sankhyadhar, the brand's Corporate Consumer Manager, in a LinkedIn post

Adding to the experience of the campaign is a anthem crafted by VML Delhi

Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding

In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies...

The inside story of mismanagement at MPEG-2 slot e-auction

The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2

The senior marketing professional joined the full-funnel marketing agency in 2023

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Vidhya Srinivasan now holds the role of Vice President of Ads and Commerce at Google

Shiva Chinnasamy was appointed as ZEEL’s Chief Technology & Product Ofcer in September 2024

Anshul Asawa will take over as CEO of Avenue Supermarts on March 15, 2025; joins after a nearly three-decade stint at Unilever

Prior to this, Amit Singh was with Flash as Head of Brand & Growth

Prior to assuming this role, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

In its letter to the National Stock Exchange, the company informed the listing department that Master resigned citing personal reasons

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...

Despite being big spenders on ads, celebs are staying away from pan masala and gutka endorsements, reflecting increased awareness and accountability, say experts

Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association

Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the...

Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...

The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025

Anshumaan Prasad comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors

Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice

The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy

Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more

The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024

Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience

The 30 second ad-film was conceptualized by Havas Worldwide India

Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"

'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association

Maushumi Chakravarty is a senior IIS officer

B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms

Prior to this, Pooja Asar was with Paytm as Vice President- Marketing

The campaign has 5 films translated into 6 languages

The revamped logo has a saffron-coloured look

Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...

Navneet Kumar Sehgal (Retd IAS: 1988: UP) will serve the post for three years or until he attains the age of 70, whichever is earlier,...

The campaign has been designed by Mullen Lintas

The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field

Prior to this, Manish Prasad held the role of Head of Industries at the company

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million

The multi-year partnerships spans for four seasons of the Women's Premier League

The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively

Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty

The fourth edition of the conference will be held in Chennai on 24 January 2024

An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts

Sriram Srinivasan was associated with The Hindu Group for over eight years

The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much easier

With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client...

The copy accompanying the ad read, "Wife North India aa?" (Is your wife North Indian), implying that women from the north can't make rasam

Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

Prior to this, Kandasamy was with ShareChat as National Agency Head

Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India

The series aims at enabling business leaders take on change and drive their businesses into the future

Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24

In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...

Basak's earlier stints include Contract Advertising, Dentsu Creative, and Percept

At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies

The CEO of South Asia, GroupM, engaged in a fireside chat with Nawal Ahuja, Co-founder of exchange4media, at the e4m Confluence

Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match

Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match

MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24

The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources

According to sources, two news channels also bid for the spot at Rs 15 crore

In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...

Travel app, ixigo in collaboration with popular food YouTuber and blogger,Gaurav Wasan has launched campaign #TrainKaSwad Travel app ixigo has rolled out a campaign -...

Shraddha Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha...

The campaign that has already reached over 11.2mn users is aimed at revamping the search result for Desi Masala Days ahead of International...

Preetha Vasanji will be responsible for driving the company’s new enterprise level multi-channel engagement solution – Doceree Engage Doceree, the first global network...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...

The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the...

In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital and television commercial for its...

In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...

Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...

Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...

He changed the way the spice industry is looked at, read a social media post by Badshah Masala Badshah Masala has paid tribute to the...

He reportedly suffered a cardiac arrest Mahashay Dharampal Gulati, the owner of MDH Masala, passed away on...

Kumar will be based out of London Prasanna Kumar...

Introduces specially curated Shubh Ratri playlist on Gaana Naselin, a widely used nasal decongestant spray and Gaana, India’s largest audio streaming platform,...

Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...

Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....

Chandrika in its new campaign promises a higher-order beauty benefit of naturally glazed clear skin. Leveraging the unique need of Kerala...

The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...

The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...

The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...

Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...

Eshwar N, Chief Marketing Officer, CASAGRAND says innovation in communications and a creative approach to get messages across is the need of the hour. Businesses...

To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the...

Media reports suggest that his resignation will be effective on June 25 Jack Ma, philanthropist and founder of Alibaba Group, has reportedly stepped down from...

365 days of Eggs Kejriwal’ gift cards, Goan Poee making digital workshop and lots more on sale Hunger Inc. Hospitality, the parent...

Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles Mindshare, India’s largest media agency...

Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...

The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...

Only Much Louder’s Circuit #SitDown Comedy Festival goes digital with Paytm Insider. Re-creates studio audiences for comedy artists performing live from their homes...

POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...

Paytm Insider announced that starting today, organisers can publish, ticket and manage their digital events on the platform. It currently supports Zoom-based event...

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...

With a year on year increase in growth rate by 808%, it joins the top 3 smartphone brand club in India in Q3 2019

Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...

Myntra announces the arrival of the biggest sale for beauty and personal care products in the country, ‘Myntra Beauty Edit’, between the 4th ...

Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director,...

Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today.  The campaign theme centres around the brand tagline ‘Make...

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...

Digital media agency, Utopian Media, won the account of AsahiKasei’s consumer products division. They will be managing the brand image, media duties, offline...

CenturyPly, the front-runner in the Indian plywood and laminate industry, is back with its annual award-winning campaign – CenturyPly Heroes 2018. The company which is...

The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...

As Isobar turns 10 this August, the Pitch team got in touch with Shamsuddin Jasani- Group MD Isobar - South Asia to talk about the...

ACC Limited, one of India’s leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr...

Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role...

Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India. With busy and engaging lifestyle, men often tend...

Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his new role, he will be...

Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...

“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...

ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...

TVC titled 'Memories of Destination' won a silver and a bronze lion for its spectacular editing and rhythmic music respectively.

Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...

Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives

India has witnessed huge growth in the retail sector. Indian markets have opened up and welcomed all kinds of brands- from clothing to beauty. While...

The campaign highlights that acid attacks are not just a national problem, but an international one

Spicing up things this summer, Rasna, the world’s largest soft drink concentrate player with availability in 53 countries and 1.6 million outlets across India, today...

[caption id="attachment_16542" align="alignright" width="260"]

The year 2007 was special for the Internet which came into reckoning for