sat

Creators can still earn from AI and repurposed content, if originality and value are added, says platform

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said

Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels

Kukian, the CEO of Radio City, discusses the network's revenue growth through digital transformation, key initiatives and expansion into the creator economy

On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector

As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond numbers and capture how and...

‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement

At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen

This is Haier’s third consecutive year of collaboration with IPL

At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...

Satyajit Sengupta will report directly to Samudra Bhattacharya, CEO of HT’s Print Business Unit

Prasar Bharati defends mid-auction broadcaster disqualifications in TDSAT; Vision Corporation to file rejoinder. Next hearing on March 21

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the potential of CTV

Recruitment vertical Naukri.com remained the primary revenue driver, contributing ?527 crore (73% of total revenue) with a 12.3% YoY growth

While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...

Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...

The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum

While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation,...

Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards

Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational marketing, brand journeys and more

The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals

Satish Saraf and Srikanth Bureddy, Founders of ValueLeaf, talk about their entrepreneurial journey, strategy to transform MarTech landscape and expansion plans

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

Justice GS Kulkarni and Justice Firdosh Pooniwala heard Chandra's petition against the summons issued by Sebi in the fund diversion case

At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth

The team starts its season on March 23, and will take on the Delhi Capitals

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her

Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise

The investigation committee will fact-check allegations and can appoint any independent outside agency to assist the Committee in fulfilling its charter

Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum...

Ganguli has been working with The Economic Times since 1999

Ganguli has been working with The Economic Times since 1999

The Asian Paints TVC is conceptualized by Ogilvy India

Industry insiders predict the record date for listing of the $10-billion media and entertainment powerhouse could be set by November-end

The tribunal has given one week’s time to the parties to file written submissions, if any

In his last stint, Anil was Head of South Entertainment at Wavemaker

The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...

The changes have been sought in the SAT order asking for a change of Whole Time Member in the case

The 60-second campaign is developed by M/s Auburn Digital Solution

As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony

The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...

The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption Whatfix today announced...

The Group will also bring together Publicis' 80,000 employees on the Marcel platform Publicis Groupe has announced that it will be breaking its long-standing tradition...

The feature empowers biz digitally; helps them tap potential customers Whistle, a mobile marketing startup, has introduced the country’s first pin-code feature in messaging marketing...

Kiran will be responsible for customer-centric product innovation and overall business growth Whistle, a mobile marketing start-up, has appointed digital marketer Satya Kiran as its...

Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social...

To drive sales for businesses offers attractive discounts, increase footfall during the ongoing festive season Paytm has today announced that its All-in-one POS devices are...

Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier...

The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...

Havas Group Indonesia has bolstered its leadership strength with the appointment of Satyajit Sen as Havas Media CEO.  In his new role, Sen’s mandate will...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while...

Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...

Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...

ZEE5 has partnered with Laqshya Media Group to launch and execute an on-ground promo activity, targeting Tamil audience residing in Malaysia. This campaign...

Bajaj will be responsible for brand-building and driving business growth for the chat-based doctor consultation platform DocsApp, a chat-based doctor consultation platform, has appointed Ashish...

Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business...

Savlon, ITC’s leading health and hygiene brand, on World Sight Day introduced Braille enabled packs of Savlon Antiseptic liquid. In line with ITC’s...

Facebook today said that it is devoted to foster the growing tech ecosystem in India and reaffirmed its commitment to offer valuable and...

~Introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy~  ~Collaborates with Supreme Court Advocate Karuna...

ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...

~Addictive stories & entertainment created exclusively for young bharat~ ScoopWhoop, India's most exciting youth media brand has renamed its Hindi content...

[caption id="attachment_16542" align="alignright" width="260"]