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Our weekly take on ads that caught our eye or failed to make an impression

From revolutionising news to building digital empires, Uday Shankar continues to script Indian media’s most compelling story.

From fresh graduates to global decision-makers, here’s a look at the outsiders Uday Shankar bet on, now leading the next era of media and tech.

This will be in addition to Chatterjee’s role as Head of Business, Sports Revenue, SMB, and Creator

Ishan Chatterjee joined JioCinema in 2024 after an illustrious career that includes tenures at Google, where he served as MD for YouTube India, McKinsey and...

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said

This isn’t just a facelift. By mixing 30-year storytelling history with cutting-edge tech and targeting India’s 600 million-plus under-30 crowd, ZEE hopes to rebuild its...

The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal...

At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...

Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang

In a short film starring acclaimed actor Sheeba Chaddha, AJIO brings together a self-help group of mothers of India’s most loved (and most distracted) influencers...

As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts

Close on YouTube’s heels is erstwhile JioCinema with 31% share

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...

In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

This is Haier’s third consecutive year of collaboration with IPL

Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...

In February 2025 alone, the sector saw only 1% year-on-year growth in hiring. The Content, Editorial and Journalism segment witnessed a 5% decline

According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ?1,500 crore and ? 1,600 crore

The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase

JioStar has also announced what sources describe as one of the best severance packages offered by any Indian company. Impacted employees stand to receive as...

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

With names like Uorfi Javed, Munawar Faruqui, Zakir Khan and Ranveer Brar on board, industry watchers say it is now for Sparks to get the...

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

SBI, Tata Motors, Tata Capital, AMFI, Kajaria Ceramics, Himalaya No. 1 Facewash and Amul are some of the sponsors who have been onboarded for the...

Reliance Consumer Products’ Raskik Gluco Energy & Spinner to debut at TATA IPL 2025

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability

Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149

While Zee acquired one slot for ?18.60 crore and another for ?17.25 crore, JioStar secured one slot at ?18.25 crore

JioStar’s Colors Rishtey, Sony’s Sony Pal and Sun TV’s Sun Neo have got slots in the auction

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League

Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by...

Sajith Sivanandan was the CEO at Disney+ Hotstar

As per the financial results, Jio Platforms’ total subscriber base as of December 2024 stands at 482 million

Kundu moves to JioStar from Viacom18 Media

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options

While as per JioStar’s RIO, the Star Value Pack Hindi and SVP Hindi Basic packs SD channels are priced at Rs 110 each, SPNI and...

From Gaurav Banerjee taking charge as Sony Pictures’ CEO to Viacom18’s Kevin Vaz becoming CEO-Entertainment at JioStar, here's a look at some key media appointments...

Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY

Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day

From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...

The 13 sponsors are collectively for both TV and digital

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...

The account was earlier handled by both Vibrant Media and GroupM

The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range

Industry experts say that there’s no clear verdict on whether the switch could impact advertising

Bhatia was previously with httpool

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory

The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17

The process has been set in motion, a media report says

The platform has also partnered with Jio Studios for the nationwide distribution of their upcoming movies Ram Prasad ki Tehrvi and Aadhar UFO Moviez announced...

The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...

Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...

According to reports, Google’s proposed investment is worth $4.5 billion The Competition Commission of India (CCI) has given its nod to Google’s proposed investment of...

Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the...

Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...

Partnership enables Spreaker podcasters to distribute to growing South Asian market

With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...

Users can expect updates like improved AI-powered recommendations and the addition of music videos to the JioSaavn experience. JioSaavn, the largest streaming platform...

JioSaavn Merges Music & Lifestyle with subscriber-only deals on health and wellness brands. JioSaavn, the largest streaming service for...

Hosted by entrepreneur, mom & blogger Mansi Zaveri, the podcast is for young adults and new parents, facing the expectations and challenges of parenthood

Opening up new opportunities for visibility and audience development, approved podcasters can now directly list audio shows to the JioSaavn platform, gaining access to more...

The new shows coming to JioSaavn cover diverse millennial-centric topics and modern social issues. Marking six stellar additions to a growing portfolio of...

JioSaavn, the largest audio streaming service for South Asian music and entertainment, has led the market in audio and content association solutions for...

Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...

Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...

Jio was launched two years ago to empower every Indian with the power of data. In less than two years, Jio garnered a subscriber base...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...