isa

While Andrea Isaac comes onboard as Managing Partner, Alessia Grosso has been appointed as Head of Strategy & Product

Creators can still earn from AI and repurposed content, if originality and value are added, says platform

Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...

Kukian, the CEO of Radio City, discusses the network's revenue growth through digital transformation, key initiatives and expansion into the creator economy

On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector

Sujatha V Kumar held the role of Head of Marketing for India and South Asia

The project, spanning eight years, is expected to generate revenue exceeding ?100 crore

The move aims to deepen the understanding of smaller advertisers about the ad industry, ISA president Sunil Kataria tells e4m

Santosh Agarwal will take on the new role from March 1, 2025 and report to Yashish Dahiya

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation...

Kisan India is a video-first platform with a mission to become the voice of rural India

While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...

ISA in its ‘Brand Safety Playbook’ has called for brands to choose a structured approach to assess and enhance brand safety practices

While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation,...

Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding

The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory

The Olympic gold medalist has also joined Team Visa ahead of the Olympic Games Paris 2024

Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Ganguli has been working with The Economic Times since 1999

Ganguli has been working with The Economic Times since 1999

Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024

The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors

The brand has roped in the popular Bhojpuri actor to promote Gillette Guard

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...

The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies

Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...

A first of its kind custom jewellery range of kids’ favourite character Peppa Pig, one of the most celebrated characters in the history of toons...

Medimix Hand Sanitizer Gel is available at all major retail outlets and e-commerce platform Medimix the flagship brand from the renowned AVA group today announced...

Communicates "Periods are normal. society is strange" through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of...

The cult film “Delhi Belly” director Adds One More Feather to his Cap Abhinay was one of the few filmmakers to make a path-breaking cult...

Emerging needs of the dual income families during COVID period has led Orient Electric to launch a new line of kitchen appliances Orient Electric Limited,...

JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...

Nesternship will begin from 1st April 2021, and each intern will be assigned a mentor from Nestlé India After the successful launch of Nesternship in...

The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...

Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market...

OPPO announced its ground-breaking 10-bit Full-path Colour Management System The world-leading smart device brand, OPPO, today announced the launch of its high-end, billion colour flagship...

The digital brand campaign emphasizes the convenience of preparing for government exams Testbook, one of the leading edtech players in the test preparation market for...

Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...

Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...

Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...

Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...

Verma was associated with companies like Tata Tea Limited, Lenovo and ITC Foods in the past Former Zomato chief marketing officer Gaurav Verma has joined...

DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...

Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...

With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...

The ISA Chairman, CEO, Secretary-General and other members of the Forum welcomed Neel to this role Neel Pandya, National Media & Digital Head at L’OREAL...

To announce their partnership with Flipkart, Starbucks India engaged in a fun banter with them on Twitter recently.

WhatsApp has introduced disappearing messages. Making the announcement, the company in a statement said, "Today, WhatsApp messages often live on our phones forever. While it’s...

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together The Glitch has joined forces with global experience...

As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali around the corner, it is...

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...

IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...

The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...

The Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their cookies segment Chocolate & nuts....

IndusInd Bank today announced the launch of a new campaign to celebrate the indomitable spirit of every Indian. As the nation slowly opens...

 With more people returning to work, there is a lot of apprehension and fear surrounding touching everyday objects around us. Rising to...

‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume ZEE5 has launched its new campaign for their ZEE5...

Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer.  Before this successful...

APAC contributes to the highest increase of 86 per cent, with loan apps leading the adaptation

Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...

This is the largest FDI in India's technology sector, says a statement released by Jio Reliance Industries Limited, Jio Platforms Limited and Facebook on Wednesday...

Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...

New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients  

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...

ETechAces Marketing & Consulting Pvt. Ltd., which owns India's leading insurtech brand,