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Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills

Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...

Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term...

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare...

The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Our weekly take on ads that caught our eye or failed to make an impression

With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally

Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's credibility and more

MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry

The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform

Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...

Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, shares how the brand leverages digital innovation, emotional storytelling to redefine relevance and trust

At present, the three serve as Presidents

Prior to this, Atul Handa was with Myntra Fashion as Senior Director

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...

Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion,...

As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities

Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...

Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance

Conceptualised by ^atom network the goal is to firmly establish a connection in the audience’s mind: when they think of health insurance, they think of...

Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

While some users see the change as a necessary evolution to accommodate modern content trends, others have complained about user preferences being ignored

Prior to this, James Hawkins was with PHD as Chief Executive Officer- APAC

The campaign comprises three primary films complemented by a series of shoulder films, each showcasing relatable life scenarios that highlight the importance of holistic financial...

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...

While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations

Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...

Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...

The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum

LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content

Gaurang Thosani, Head of Digital Marketing & e-Sales, Royal Sundaram General Insurance, tells us how a consumer-centric focus has simplified the complex insurance processes for...

In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to...

Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages

Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries

The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public

Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers

The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory

The campaign is conceptualised by ^ a t o m network

ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India

Sharma described the meeting as ‘very cordial and fruitful’

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more

Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income

Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on the latest campaign, ‘Cradle to Crease’, the challenges in working...

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...

The digital film has been conceptualised by Havas CX India

In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...

The campaign covered 21 markets over three weeks

Co-Founder Deepit Purkayastha named new CEO

In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival

In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he...

The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'

Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the...

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance

'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company

The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings

The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance

The campaign for Motomax Insta Shine has been conceptualised by Sideways

Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch...

Venkatachalam H. will take over from Naveen Tahilyani who has been elevated to Non-Executive Director of the company

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium

This campaign has been created by Publicis Worldwide India

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

The insurer has curated a series of videos to simplify Insurance specific jargons to common people

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

The film talks about the various benefits of its latest product, Aspire

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...

The pilot for a paid subscription may be rolled out in mid or late 2024

Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections...

Sahukar plays the king of Instapur

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping up with the digital disruption

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

An initiative to encourage people to jump, as well as help the differently abled walk again Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health...

Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius Life Insurance Corporation of India (LIC), the largest Indian...

Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...

Inshorts, India’s #1 English news aggregator, has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like...

Partnership to combine BYJU’S leadership in Education Technology and AESL’s expertise in test prep services to create greater value for the student community BYJU’S,...

Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...

Offers special premium rates for women policyholders Celebrating International Women’s Week and building on the success of its earlier initiative #DriveLikeALady, Kotak Mahindra General Insurance...

 100% paperless process - End to end digital journey for customers, from buying to claims settlement on the platform In its endeavour...

This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break SBI General Insurance, one of...

Through this campaign, RGI pledges to constantly uplift the spirit of women Reliance General Insurance, a 100% subsidiary of Reliance Capital, has today launched their...

Urges women to be financially independent this women's day On 8 March every year, International Women’s Day (IWD) is celebrated all over the world. This...

Additional benefits include flexibility to select policy term and premium payment term as per customer needs Aegon Life Insurance, a leading digital life insurance...

Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...

Launches a premium instant chai range available in a variety of flavours Chai Point, India’s largest omnichannel beverage brand has announced its foray into...

Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...

 Encourages all to extend gratitude by stating ‘Iss Jung Mein Hum Sang Hai’ to the invisible heroes, ‘Caregivers’, in the battle against...

Campaign video features SBIG employees to resonate and connect with the audience SBI General Insurance, a leading general insurance company in India, has recently...

In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...

Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector

As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its...

The experiential campaign has generated over 22 lakh impressions Ditching the usual display ads route, Inshorts and Myntra teamed to launch a highly interactive campaign...

SBI General Insurance has partnered with IntrCity RailYatri, a multi-modal intercity mobility platform, to provide Domestic Travel Insurance to customers opting to travel/commute through IntrCity...

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan ...

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...

The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...

Highlights the features of HDFC Life Click2Wealth HDFC Life, one of India’s leading life insurance companies, launched a new digital campaign that...

In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...

On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...

Maheshwari has over 20 years of experience and will be responsible for the Classroom, Hybrid, Digital and Distance Learning business of AESL In line with...

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks...

The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+ Edelweiss Tokio Life Insurance has launched #SavingsKaSaviour campaign for its new product offering Covid...

Investment for children has always been a challenge for parents because in this task they need to prepare today for...

Instagram today announced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha...

“Now cook delicious, restaurant like fried rice at home in Three easy steps!” MAGGI has expanded its ‘cooking aids & solutions’ portfolio with the introduction...

 Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance...

The actor will promote the brand on Instagram using branded content ads Instagram has announced partnership with actor Kareena Kapoor Khan to engage with her...

The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year The omnichannel...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...

Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising The Insurance Regulatory...

Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd says that the pandemic provided companies an opportunity to ‘adapt to win’ so that the...

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year Several BFSI...

The agency will manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance Bharti AXA Life Insurance, a...

The body has invited comments from stakeholders on the exposure draft by November 10

Seek virtual blessings from Ma Durga at your home and stand a chance to win exciting gifts Keeping consumer centricity and innovation at...

The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...

Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...

Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to...

Ruchika Varma, CMO, Future Generali India Insurance lists down mantras of what it will take for brands in General Insurance to win in the time...

Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company says businesses must deliver on the assurance of ‘Trust and Safety’ to...

 An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies...

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance says ...

365 days of Eggs Kejriwal’ gift cards, Goan Poee making digital workshop and lots more on sale Hunger Inc. Hospitality, the parent...

Increased life insurance awareness and ownership led to increased India Protection Quotient of 35 for women up from 33 last year On...

The digital campaign demonstrates that savings from not running the car can be used to pay household staff and help run a family in...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance says that brands...

Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...

The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...

Paytm Insider announced that starting today, organisers can publish, ticket and manage their digital events on the platform. It currently supports Zoom-based event...

Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...

The coronavirus outbreak has resulted in unprecedented uncertainty and a worldwide disruption of customer service across industries. The general insurance industry in India...

All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...

Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...

INSTAPUMP FURY BOOST “PROTOTYPE” LAUNCHES TODAY AND WILL BE AVAILABLE AT VEGNONVEG AND SUPERKICKS STORE To mark the Instapump Fury’s 25th anniversary, Reebok...

Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...

The 360-degree marketing campaign was created by L&K Saatchi & Saatchi Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance company Ltd...

Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by...

Max Life Insurance Ltd., one of India’s leading life insurers, announced the appointment of Aalok Bhan as the Director & Chief Marketing Officer....

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of its...

SBI Life Insurance, one of the most trusted private life insurers in the country, launched the first ever programmatic digital out-of-home (OOH) campaign in India....

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a...

SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting...

Consumption of food items wrapped in newspapers may have hazardous impact The Food Safety and Standards Authority of India (FSSAI) recently issued an...

The connected world and rise of digital technologies are ushering in a more precise, data-driven era, creating huge opportunities for insurers to demonstrate their value...

InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and...

Tell us little bit about the brands association with sports? How did it begin, also how beneficial is it when all brands want to associate...

Good health is essential for a good life as well as securing you and your family’s future. However, in this stress-filled world, critical...

The 24/7 lifestyle is taking its toll on Indians’ time for themselves and their physical well-being, while concerns grow over ability...

~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...

Bajaj Finance Ltd., the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network. The campaign...

Amidst the busy schedule, we generally forget to take care of our health which indeed leads to a lot of health hazards at...

Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...

Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...

? VitrA, the leading bathroom solutions brand of Eczac?ba?? Building Products Division in Turkey introduces soft yet elegant lines of Water Jewels Washbasins.  ...

The campaign highlights that acid attacks are not just a national problem, but an international one

Driven by rapid digitisation, there has been a tremendous rise in online content consumption amongst millenials in our country. An analysis done by content...

Mr. 360 spoke candidly during an episode of INSIDE RCB The second episode of the exclusive INSIDE RCB on Star Sports 1 and Star Sports...

Of all the challenges marketers face in reaching their target audiences, creating relevant content for today's 'mobile-first' consumers has arguably been one of the most...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

A chance to win vouchers worth Rs 50,000 Say hello to India's first Instagram treasure hunt with Bent Chair's Christmas campaign #FindingBentsy. The home decor...

While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets a lion’s share of the...

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A handy guide

The outdoor media has continued to cling on to the third position with a