Tags STORY
Marketing Moments
WPP posts strong growth in India at 6.6% buoyed by...

The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%

By Team PITCH

Marketing Moments
Cookie still here: Where are marketers headed?

Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....


Marketing Moments
Google delays cookie phase-out again

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....

By Team PITCH

Marketing Moments
Lok Sabha Elections 2024: As political war intensifies, Google emerges...

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

By Kanchan Srivastava

Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
Short videos no longer sweet? 33% drop in monthly active...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....

By Kanchan Srivastava

Marketing Moments
AI-powered Search Generative Experience won’t hit publisher rev or traffic:...

While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others....

By Shantanu David

Marketing Moments
Why are news publishers losing web traffic now?

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist....

By Kanchan Srivastava

Marketing Moments
ID and funding details must for political ads: Google India

Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David