google

The tech giant, however, faces strict limits on search contracts and data sharing

By giving users the power to prioritize trusted publishers in search results, Google aims to blend algorithmic curation with personal choice

Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts

Google has not put Chrome up for sale and has indicated it will fight any forced separation, warning that it could undermine user security and...

The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI

The matter originated from an inquiry initiated by the CCI in November 2020, focusing on Google’s billing methods within the Play Store

Google’s ad business sees double-digit growth, driven by strong momentum across Search, YouTube and Cloud

Festive season worries grow as marketers face SEO chaos and unpredictable visibility

With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.

The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high street real estate

Prior to this, Iqbal was with Meta for 6.5 years

Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys with personalized, AI-driven experiences

Google's logo redesign at the time of its antitrust battles with the U.S. Department of Justice is a quiet reinforcement of its narrative through pixels...

Rahul Kapoor will take on the role of Vice President-Partnerships at The Trade Desk

Google has offered to change how it operates in India as part of the settlement apart from paying Rs 20.24 crore in penalty

At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect...

Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing experiences, advertising efficiency, and consumer...

Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain...

Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data

From new URLs to creating tech-stack on the website, publishers explore ways to amplify branded content/advertorials following Google’s ban on indexing paid content in SEO...

Lahiri was earlier with Google as Head -Public Policy, Fintech & Payments

After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further losing a significant chunk of their revenue

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the potential of CTV

Google’s Search advertising revenue has climbed 13% to $54 billion

Vidhya Srinivasan now holds the role of Vice President of Ads and Commerce at Google

As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...

While advertising remains the primary revenue driver for most companies, the data highlights significant fluctuations in ad income, with some businesses facing decline or stagnation

The campaign highlights how users can now tap to pay or scan to pay with ease

Preeti Lobana was most recently VP at Google

Marked by substantial revenue growth and strategic advancements across its platforms, Meta continues to be an indispensable partner for brands

In a year packed with achievements and setbacks, Google remained 'the beating heart of the internet', with strides in AI, Search YouTube and Cloud

In this clash of the tech titans, Meta—with Instagram and WhatsApp in its arsenal—is a potent tool for businesses

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...

As we celebrate Tabu on her birthday, we take a look at her unique brand collaborations

The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...

YouTube’s ad revenue hit $8.92 billion as Google continues to expand its video platform's reach

What makes the world pivot towards Google and its offerings? Not product superiority say antitrust advocates, but underhanded tactics to keep a stranglehold on the...

While AI-powered tools are bringing about a major change in how users interact with search engines, experts agree that Google is still king in this...

The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, creating new opportunities for smaller players, say experts

Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling...

Google outlined a roadmap to support India’s AI mission, with a focus on infrastructure, workforce readiness, and inclusive adoption

The tech giant has unveiled Notebook LLM updates and new YouTube features

The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting

While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics &...

The ruling overturns accusations of Google's market dominance abuse through AdSense in the online advertising sector

Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal...

In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little...

Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages

While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search...

A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead

Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller...

Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise

Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...

Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1

Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts

Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might...

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey,...

Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone

The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube

As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models

The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards...

The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%

Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective...

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report

While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend...

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and...

Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation

Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV market share and 34% of...

A recent news report said that as part of Google’s private programme, the tech giant would give certain news organizations beta access to the said...

Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...

Gemini will be available in 40 languages as a paid application; out in English as of now

Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but...

Google has posted about 13% gain in revenue from Search and 15% in YouTube ads

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts

While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts

Google India has reported gross ad revenue of Rs 28,040 crore in FY23

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders

Virginia Sharma was earlier Head of Marketing-Google Cloud India

Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention

The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts

With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start...

'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...

Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens

Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms

Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative

As per reports, major advertisers are considering to reduce spends on Google's third-party ad network

The tech giant has agreed to pay 100 million Canadian dollars every year to news publishers in the country

While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits

She served as Country Manager - Data & Digital Media at the agency

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...

Khosla has been with the tech major for two years

Generative AI took centre stage at the ninth edition of the annual flagship event of the company in the country

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts

The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital...

The company said ad sales for Google's YouTube video service has increased 4.4%

Chinnappa was with the tech major for 13 years

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...

Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model

Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...

Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics report

Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they paid for, claims a report...

In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation

After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that the tech giant should divest...

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad...

Interested users need to join a waitlist on Bard’s official website

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....

The new version has been called Search Generative Experience

The new version has been called Search Generative Experience

Over 99 Million bad ads blocked from bad actors trying to capitalize on the pandemic Marking a decade of enabling a safe digital advertising ecosystem,...

Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform, surpasses the 100 million download...

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants Google and Facebook collectively generated...

The startup is reportedly in talks to raise over $200 million from the American tech giants at a valuation of more than $1 billion Bengaluru-based...

Bajwa will also continue to fulfil his duties as MD of Google Cloud in India till a successor is named Google Cloud India MD Karan...

As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its...

With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers PayU has collaborated with Google Pay to...

Google and Facebook together capture over half of the online advertising market globally Texas and nine other US states have jointly accused Google of working...

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...

Google unexpectedly faced an 'authentication system outage', which led to login issues at the user end Google services, including Gmail and YouTube, which unexpectedly faced...

Google's ad revenue has contributed to about 27% share in the turnover, media reports have said Google India has recorded Rs 5593.8 crore as revenue...

The search engine giant has said it is not because Google exists but because news sites are facing competition from those who have allowed classified...

Though neither Google nor ShareChat has confirmed, media reports speculate that Google is all set to invest $1.03 billion in ShareChat Tech giant Google is...

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...

The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...

According to reports, Google’s proposed investment is worth $4.5 billion The Competition Commission of India (CCI) has given its nod to Google’s proposed investment of...

Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...

A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an...

Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...

With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good...

Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan Google has elevated Prabhakar Raghavan as the head of Search...

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...

The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News Initiative Indian journalist Bharat Nayak...

At the fourth edition of the annual ‘Google for India' event, Gopal Vittal, CEO, Bharti Airtel  emphasized on the importance of digital, given the fact...

Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...

Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...

The first day of Google annual I/O developer conference took place on the 8th of May at Mountain View, California. The keynote delivered by Sundar...

Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it is stated to be in...

Maruti Suzuki and Google have come together to introduce a unique digital engagement initiative for auto enthusiasts attending the 14th edition of Auto Expo in...

Smartphones, Search and Online Video are poised to disrupt auto sales in India Google India, along with Kantar TNS, today released a comprehensive report on...

At its third edition of ‘Google for India’ yesterday, Google hosted a digital advertising track, bringing together industry experts, top advertisers and ad agencies to...

The ‘Google for India’ event took place in New Delhi today. The second session of the event started with Rajan Anandan (Vice President, Indian and...

To celebrate the launch of their compact SUV – The New Ford EcoSport, in the most fun and engaging way, Ford India teamed up with...

A handy guide