Google accused of using ‘incognito mode’ to track private user data

Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion

by Team PITCH
Published - December 29, 2023
1 minute To Read
Google accused of using ‘incognito mode’ to track private user data

Google has reportedly agreed to settle a lawsuit accusing the tech giant of tracking private data of many users in the “incognito mode,” which is a privacy feature that doesn’t save information about the browsing activity of users.

The trial was reportedly scheduled for February 5, 2024, but was reportedly delayed after Google and the plaintiffs announced to settle it. Damages of at least $5 billion are being reportedly sought.

The plaintiffs accused Google of using analytics, cookies and other apps to track the activities of users even when they were browsing in the incognito mode. This allowed Google to collect a repository of user data such as personal interests, activities and even private searches of sensitive nature.

Most of the details regarding the settlement are confidential; however, both parties have reached a binding agreement through mediation.

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