communications

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

The campaign has been conceptualised and crafted by Thought Blurb Communications

Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends

He was earlier the Corporate Communication Manager at Amazon

82.5 Communications has launched the new digital film for the coffee brand

Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence

JonoJug Communications debuts in PR industry

His last stint was as Executive Vice President -Hyundai -Innocean Worldwide

82.5 Communications will also be involved in the upcoming product launches for Bacardi India

Chiranjeet Shah, Global Head of MarTech & Automation at Tata Communications, spoke on navigating digital transformation and bridging the gap between sales & marketing at...

Guest Column: Shantomoy Ray, Founder-Director, K-Factor Communications, writes on why businesses must adapt strategies to meet the growing demand for responsible, personalised and innovative offerings

Previously, she was heading BharatPe’s Public Relations & Corporate Communications for over four years

This measure will provide immediate revenue benefits to radio operators in new cities, encouraging them to begin operations promptly

New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes why brands must carefully craft their messaging to align with cultural values, traditions and...

Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners

Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications

Anurag Gupta was previously the Chief Operation Officer at ada, Kuala Lumpur, Malaysia.

exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers

In his new role, he will be working closely with IMEA Managing Director Anit Kurian

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

The event will take place in India from February 18th to March 9th, 2024

The two-film campaign shows the emotional aspects of what goes behind every claim

Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs to be both

Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and Luminas India Associates

As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope...

Prior to this, he was associated with Samsung for over eight years

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...

Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...

Pathak is a senior leader with 20+ years of experience in blue-chip organizations across domestic and international markets Cloud communication platform Route Mobile Limited (“Route...

Devvaki Aggarwal, CEO of iNSTRUCKO says, we are happy to have Mavcomm Consulting as our trusted partner as they’re aligned to our vision and goals...

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...

Gumber has been associated with the fashion major, Benetton India for over five years and has been at the helm of multiple marketing campaigns Jasleen...

In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India Ira Pradhan has joined SaaS platform, Freshworks as Lead-...

Pundit will be responsible for devising an integrated communication programme and CSR initiatives, in addition to campaign planning and execution BIC Cello has appointed PR...

Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...

Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...

Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m...

Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...

Kurl-on released a new campaign that the best auspicious investment should be in sound sleep and not in electronic gadgets. Sound sleep heels our bodies,...

The scope includes rolling out communications solutions for Teamonk to drive brand and product awareness for preference 80-dB Communications has been appointed as the PR...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...

Over the years, Twitter has emerged as an indispensable component of every brand’s marketing strategy, and has also advised them how to create...

The account covers 32 markets, including the US, UK and China MediaCom has been appointed Duracell’s global media agency of record, following a competitive pitch....

The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So...

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading...

One97 Communications Limited, that owns the brand Paytm, India’s largest digital payments company today announced that its set to offer 10 Cr worth prizes...

-         Anirban Lahiri and Shubhankar Sharma to represent India - The 147th edition of the much awaited ‘British Open’ will commence from the 19th ...

-       Bellator 201 will be broadcast live by DSPORT on 30th June 2018, 6:30 am onwards

A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

DSPORT, a premium sports TV channel by Discovery Communications has achieved a milestone of reaching across 110 mn households in India. The channel...

The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

- 18 player strong Indian contingent including star players like PV Sindhu, Saina Nehwal and Kidambi Srikanth to feature in the tournament -Catch all the...

The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December 2017, recently announced the appointment...

In the past few years, owing to the extensive tech advancements, the way we communicate has undergone several deep-rooted disruptions. Businesses, driven by their perpetual...

DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...

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