trends

In a YouTube interview, Mohan revealed that Shorts remain one of the platform's fastest-growing formats and will receive increased investment throughout 2026.

According to Ravindra Sharma, Chief of Brand, Corporate Communication, and CSR at SBI Life Insurance, even as digital consumption grows, television still plays a crucial...

The Meta-owned platform crossed 141.5 million daily active users on mobile as of January 7, 2026, while X recorded approximately 125 million daily active users.

FMCG players are expected to increase advertising spends by around 10% in Q3 and Q4, while reassessing how and where incremental investments are best allocated

Experienced sales leader to drive advertising revenue and strengthen commercial growth at the communication platform

The tournament’s fourth edition is scheduled to take place from January 9 to February 5, 2026.

Emerging investment trends show film and content studios partnering with financial backers to fuel growth, scale operations and expand creative output

New projections indicate robust growth ahead for video, digital and emerging entertainment segments as consumption patterns evolve

Food delivery platform broadens its wellness-oriented service with curated healthy options for consumers nationwide

New AI-powered platform aims to enhance planning precision and creative effectiveness for brands in a data-driven landscape

The multifaceted artist continues to bridge brands and communities with authenticity, charisma and deep cultural resonance

Experienced marketing professional steps in to lead brand strategy and growth initiatives for the lifestyle brand

Seasoned business leader takes on strategic growth and expansion mandate at emerging financial services firm

Industry demand rises as businesses seek deeper insights and data-driven decision making, according to an annual MRSI report

Olympic champion enters sports entrepreneurship with a management company aimed at nurturing athletic talent and expanding commercial opportunities

Spirits company boosts marketing investment as part of strategic push to strengthen brand visibility and consumer engagement

Smaller agencies are shifting from project work to strategic roles and adopting AI tools to unlock new business opportunities

Despite shifts in consumer preferences and competitive pressures, Santoor strengthened its positioning through strategic communication and brand consistency

As content creators gain influence, 2026 could solidify structures, monetisation models and governance that support sustainable careers and industry stability

After strong growth, India’s ad tech sector is evolving toward optimisation, privacy-forward strategies and deeper ROI focus in 2026

Foreign investment pours into India’s media and broadcasting landscape, reflecting growing global confidence and sector potential

Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement

Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape

Out-of-Home advertising prepares for a year where strategic alignment, disciplined measurement and immersive engagement set the pace

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.

Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates

From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.

Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.

The creator landscape evolved beyond lifestyle content, reshaping how audiences consume news, culture and public discourse in the digital age.

From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape

Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement

Group’s MD & Editor-in-Chief credits strong editorial strategy and creator ecosystem for sustaining growth amid advertising headwinds

As digital ad spend climbs, marketers grow sceptical of performance dashboards due to AI opacity, attribution fatigue and ad fraud inflating metrics.

Growth, product and marketing heads agree: driving installs isn’t enough trust, habits and community matter far more for long-term engagement

Out-of-Home advertising in India matured in 2025, shifting from visibility to measurable resonance and strategic impact.

After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...

Veteran strategist to also lead corporate development as Zigly targets expansion in India’s fast-growing pet care market

Intensifying competition, creator costs and offline expansions push beauty brands to invest more in content, omnichannel visibility and strategic storytelling.

From speed and spectacle to backlash and belief, this festive season revealed why AI-powered creativity must still answer to human emotion.

2025 wasn’t the year of buzz it was the year Indian marketers embedded AI into real workflows, media systems and creative processes, reshaping how performance...

From FMCG and automobiles to F&B and entertainment, Indian consumers are paying more for value, experience and identity not just upgrades.

Why Advent Calendars Are Becoming Big Business in India

From remixable scenes to meme-driven discovery, film marketing is quietly being rewritten

Public Broadcasters Boost Revenue as Prasar Bharati Modernises Platforms

Executive Director Hirokazu Kotera explains how Kansai Nerolac is scaling in India with local insights, digital-first marketing and global tech

How India’s digital-first brands embraced offline retail, rewired media mixes, and turned phygital commerce into the new growth engine

From high-profile exits to power-packed appointments, India’s broadcast and digital media ecosystem saw a sweeping leadership churn in 2025

From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales

As digital consumption races ahead, advertisers face pressure to shift budgets, skills and strategy toward the open internet

Early 2026 target signals a new revenue push for the chatbot, even as formats and pricing stay under wraps

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

The campaign invites customers to step into a world where tradition meets modernity

While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, according to TAM data shared exclusively with...

The industry gears up for the year buoyed by the highs and lows of 2024. Top players see audience-centric tactics and digital transformation on the...

Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities that will redefine the industry

The campaign is named ‘Trends with Benefits’

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024

Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...

Guest Column: Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd writes about navigating the trends in the evolving marketing world

Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans for 2024, trends in footwear...

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024

Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of Emerging Technologies

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share  On...

The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in...

From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and...

Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...

Consumer goods industry is growing at a very fast pace. In just a decade’s time, the industry has evolved like never before and the credit...

Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system. AI (Artificial Intelligence) and ML (Machine Learning) is being...

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...

There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...