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Marketing Moments
ROI Riddle: Time to look past the one-size-fits-all tactic?

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....

By Sohini Ganguly

Report Watch
Larger gaming players absorbed GST shock, further consolidation on cards:...

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....

By Kanchan Srivastava

Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

Marketing Moments
Internet growth in India up 7% in FY '23: TRAI

The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million

By Sohini Ganguly

Marketing Moments
Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

By Shantanu David

Report Watch
The power of distribution has gone out of the hands...

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still....

By Team PITCH

Report Watch
If an ad is not interesting, it’s a waste of...

At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of....

By Team PITCH

Report Watch
We have to protect advertisers from fraud and appalling context:...

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the....

By Team PITCH

Report Watch
Advertising needs to change from being an expense to an...

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking....

By Team PITCH

Report Watch
'Want to recreate the Super Bowl experience for advertisers on...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch....

By Team PITCH