Tags STORY
Marketing Moments
Finolex Cables launches innovative OOH campaign

One of the hoardings features a live fan symbolically giving air to actor Kiara Advani

By Team PITCH

BrandTalk
OOH now can tell a story through video & that...

The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets,....

By Chehneet Kaur

Marketing Moments
Brands hit billboards, social media with colourful campaigns for Holi

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant....

By Team PITCH

Marketing Moments
Name, Fame or Money: What’s driving Indian ad agencies to...

Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility,....

By Kanchan Srivastava

Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

Marketing Moments
Mumbai DOOH scene shining bright: What’s driving the growth

Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable....

By Team PITCH

BrandTalk
“We Are Expecting To Close FY24 At A 10% Growth...

Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans....

By Ritika Raj

Marketing Moments
Platinum Outdoor creates Xtra strong 3D anamorphic outdoor campaign for...

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

By Team PITCH

On The Move
Anthony Paul Raj elevated to head Max OOH

Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and....

By Team PITCH

Marketing Moments
Brands Gone Wild With Innovative Campaigns: A Year In Review

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention....

By Ritika Raj