ooh

From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.

Experts say ad rates have also climbed 10–15% in pockets where farm-linked consumption is booming.

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...

While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending

From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints...

With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG have paused campaigns, industry leaders...

Among the other key winners are Publicis OOH, GroupM OOH Solutions, Dentsu Posterscope, Laqshya Media Limited and Aditya Birla Capital

Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m...

India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite...

Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future...

We take stock of interesting brand activations by brands during the ongoing league

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world

Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA

Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of infrastructure readiness, advertiser perception, and...

The campaign has been conceputalised by FCB Group

Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...

As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024

Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads

Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused...

As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 crore) of the Indian ad...

The account size is estimated to be between Rs 150 crore and Rs 200 crore

Post Covid, airport advertising has seen several new categories such as medical service providers, educational institutions, and leading regional brands, say industry experts

Standardised measurement can help OOH advertising attract larger ad budgets, securing a greater share of AdEx in India, says Shriranga Sudhakara, Founder & Managing Director...

A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength

Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned various campaigns for the festival

The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and better infra to be other drivers

Industry heads say AI will become an integral part of the outdoor advertising landscape with tech delivering more precise and personalised experiences

Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate

While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and...

Robust infrastructure & growth of transit media flavoured with local cultures and quirks is driving OOH in the southern metros and beyond, share industry players

Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region

Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns

Agencies testing the software have red-flagged certain gaps in the upgraded version of the unified measurement system

State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...

Department that deals with advertising has been entrusted to new AMC Dr Vipin Sharma

The civic body has received 38 representations over the draft policy so far

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms...

Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination

As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...

Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations...

Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'

Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as...

In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH

Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts

As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings

Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across...

At the e4m OOH Conference, industry experts came together to discuss the leadership outlook

At e4m OOH Conference, industry experts discuss how the field has evolved

Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro

Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award

Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday

The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising

One of the hoardings features a live fan symbolically giving air to actor Kiara Advani

The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving...

Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans for 2024, trends in footwear...

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and Luminas India Associates

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands

Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament,...

Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign...

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network

Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023

He replaces Bhargav Dasgupta who resigned on September 21

In his last stint, Anil was Head of South Entertainment at Wavemaker

This is Mohan's second stint with BYJU'S

Mathan joins after a 15-year stint with Mirchi

Welde will help the company in international expansion and further forays into digital services

Arsiwalla was with the company for four years

The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29

Mint’s current Editor Sruthijit KK will join The Economic Times

India’s top digital news publishers gear up to safeguard their intellectual property

Sinha will be reporting directly to FCB Global CEO Tyler Turnbull

Malhotra was earlier with Unacademy

COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...

Gupta has over two decades of leadership experience

Rathi has stepped down as SVP, Revenue and Growth

Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic

She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

Shivshankar will contribute across platforms

Francis joins MRF Tyres from GROHE where he was the CMO

Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia

Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details

Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Vohra headed Meta India’s SMB portfolio

The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

Joshee joins the agency from Wunderman Thompson

Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet

Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce

Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...

Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia

The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands

She was with Diageo India for 3 years prior to this

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime

The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage

Singh was earlier PHD India’s Strategy Lead

Singh moved on from NDTV in February

The changes have been sought in the SAT order asking for a change of Whole Time Member in the case

Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports

Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...

Chinnappa was with the tech major for 13 years

Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading

Dhanwani will be leading the D2C business at ShemarooMe

Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL

As per sources, Desai will be launching his own venture

She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group

The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media

Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators

Shah succeeds Gaurav Anand who moves on after close to two years with the company

The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri

Sayed joins as Chief Content & Strategy Officer at Moneycontrol

The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector

Fernandes will report to Avinash Pandey, CEO, ABP Network

Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan

IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee

The network in its notice to bourses said it won't be bidding for RBNL

In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort

Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network

She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence

Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely

Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein

He was earlier Head-Marketing Communication at Tata Projects

The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported

Prior to joining TPV Technology, Hrishitaa was associated with vivo India

Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'

Shivshankar had been associated with the channel since 2016

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

Mohit Jain is COO (Publishing) and Executive Director

Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu

PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools

In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

Evrenos joined Wavemaker in September 2021

Bhasin will also acquire a significant minority stake in the agency over a defined period of time

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer

Prior to this he was Head Marketing and PR at Jeep Stellantis India

During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...

The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga

Pant, Director-Marketing, was with the company for over 3 years

Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023

Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...

The group won Gold for the entry titled 'Centenary Campaign'

Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance

On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas

On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices

EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17

Dobhal is currently the COO of the company

CNN has also made additional key changes to CNNIC’s executive leadership team

Rai has had an eventful 30 years with the Indian advertising industry

Jha stepped down as the Managing Director of Nielsen India in April

Ad revenue from the company’s print business grew 8% at Rs 269 cr

Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans

Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees

Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023

At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more

Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference

He has been with the company for 4.5 years

Gupta was previously the SVP & CEO of lending business at Paytm

Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA

Smita Jatia has been appointed Vice Chairperson

Das was previously the General Manager of Prestige at Pernod Ricard India

Karthik has been with PUMA since 2006

Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones

Sources say he might start a sports start-up

Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer

She was Sr. CD at Cheil India previously

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...

The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...

Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...

In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which...

The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...

2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of...

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...

The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories...

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...

He has stepped down from his role as CEO & MD after completion of more than 6 years with Dentsu and will be leaving the...

Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in...

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...

Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on...

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process Festive...

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd

Some OOH owners shared that they are now appealing for an extension of the waiver till August...

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...

Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of people find OOH more visible...

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...

As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and...

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...

Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...

Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood...

Eastern India based, leading Out of Home (OOH) advertising company (sole rights of 11 Airports combined with 714 railway station/town OOH), Century Group of Companies...

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West...

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...

Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...

A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...

Here’s some good news for all you movie buffs and Jumanji fans in Mumbai. The D.N. Nagar metro station has been specially converted into the...

A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...