aha

Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....

Manoj Sahay brings over two decades of experience with FMCG companies, including Britannia, Reckitt Benckiser and Castrol

Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region

Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...

Prior to this, Shradha Shahani was Associate Digital Editor at Condé Nast Traveller India

Ajay Arora has previously held leadership roles at Busy Infotech Pvt. Ltd., Bennett Coleman and Co. Ltd. and HT Media Lab.

Shubhankar Mishra has worked with leading news channels like Aaj Tak, TV9, Zee News, and India News, and gained wide popularity through his YouTube channel...

Toby Maclachlan has been appointed as Head of Creative Strategy

The campaign series features three ad films creating a fun banter between a father-son duo

Fahad Mugharbel appointed Social Media Director and will be based in Riyadh

Tiger 21 is globally recognized for facilitating high-impact, confidential discussions around wealth preservation, business growth, legacy planning and purposeful living

The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy

Poulomi Saha has been with India Today since 2017

Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics

The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen

Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion...

Britannia Good Day’s #AGoodDayAtMahaKumbh is a collection of untold stories at the congregation

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

Premium content of several major OTT players gets leaked on various platforms, say industry leaders despite putting in place encryption programmes and digital rights management...

Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification

With over 350,000 social media posts shared on the first day, the Maha Kumbh is now more than just a spiritual spectacle—it’s also a thriving...

Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned various campaigns for the festival

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...

The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series

The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven...

As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising

A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands

With its slew of monetisation tools like super chats and memberships, YouTube has helped many creators like Gaurav Chaudhary, Bhuvan Bam and Nisha Madhulika turn...

Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns

Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns

Prior to this role, Itaru Otani served as Chief General Manager, leading the Land Mobility Business Operations based out of Japan

State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...

While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation,...

Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...

Rakesh CK was earlier Sr VP & Head - SVOD & Business Strategy

Prior to this he was the Head of Content Operations at Doordarshan

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...

Svish has swiftly gained recognition for its innovative products that challenge industry norms

The firm will focus on providing communications counsel on complex issues

Our pick of the most creative commercials of the February 16-29 period

The campaign features actress Tamannaah Bhatia as the brand ambassador

The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance

Dentsu Creative India has conceived the new campaign

The fourth edition of the conference will be held in Chennai on 24 January 2024

As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands

The film makes the point on the role of homemakers, knowing what is best for the health of the family

At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand

The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’

Roy breathed his last in Mumbai on November 14

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

The airlines will continue to use the mascot for its airport lounges and premium classes

Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better...

 The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude We...

Rahane's appointment comes ahead of My11Circle’s plan to launch a brand-new campaign in April as a tribute to cricket-lovers Games24x7, India's leading online gaming company,...

Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...

91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...

CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market by YouNeedCharacter Global...

Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...

Ropes in Rahul Mahajan, Abhijeet Kalan and Sagar Desai India’s largest platform-first start-up, Wondrlab, has strengthened its creative team with key hires. The agency has...

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...

The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...

Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has...

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...

Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...

The Telugu streaming platform achieved a remarkable 50% rise in subscriptions through its collaboration with Paytm Ads Media Brief and Opportunity aha is an exclusive...

He changed the way the spice industry is looked at, read a social media post by Badshah Masala Badshah Masala has paid tribute to the...

He reportedly suffered a cardiac arrest Mahashay Dharampal Gulati, the owner of MDH Masala, passed away on...

The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...

The Vintage edition will offer best of both worlds - Style & latest features More than ten years ago in India, a motorcycle offering the...

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...

Customers can customize their MT Colors & make 11 combinations from 3 existing standard colors & 4-wheel colors, now available in 14 Colors ...

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...

The movie will be aired on November 15 Asianet is all set to telecast movie C U Soon’s world television premiere on November 15. C...

Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and...

Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...

Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...

Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers India Yamaha Motor Pvt Ltd. announced the...

Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...

Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India lays down a game...

Acer is helping each parent to equip their child to have a laptop so the learning continues from home and the child never...

In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Vijay Kaul, DGM Marketing Communication,Yamaha Motor India Sales Pvt. Ltd says that marketers need to...

The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...

All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...

BlueStone, the country’s leading fine jewellery brand, today launched its first brick and mortar store in Pune at the Phoenix Markekcity. The...

This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai Snapchat has collaborated with Spotify to bring the Gateway of India...

The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...

Journalist and author Murali K Menon’s debut novel The God Who Loved Motorbikes enjoyed a rip-roaring launch at Crossword Bookstore in Bandra today, 25th September...

Reliance Broadcast Network Limited, one of India's largest network has appointed Abraham Thomas as its Chief Executive Officer. As BIG FM looks at...

Johnnie Walker – The Journey today celebrates the tale of India’s most powerful progress story - Mission Mars: Keep Walking India. This film...

~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...

The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...

Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomizes the flavours of India and brings with...

~ The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities ~...

Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...

Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...

Bahamas the cool, colorful and stylish brand from the house of Relaxo has launched its new TV campaign for Spring Summer season. The concept of...

The most iconic food brand in India, MAGGI has turned 35! MAGGI began its journey in 1983, with the launch of MAGGI 2-minute noodles. Since...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

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