Influencers take a spiritual dip with Maha Kumbh content

The Maha Kumbh 2025 is no ordinary event. It's a spiritual extravaganza that has found a surprising new ally in the digital age: influencers. Spiritual influencers, to be precise. With a healthy dose of mindfulness, wellness, and self-discovery, these digital healers are fusing ancient wisdom with today's fast-paced, tech-heavy lifestyles. With their insightful content, they're guiding their audiences through the chaos of modern life, helping them find peace, balance, and maybe even a better Instagram aesthetic.

Spanning across platforms like Instagram, YouTube, and podcasts, spiritual influencers are leading the charge with guided meditations, motivational talks, and tools for self-reflection. But they don’t just stop there—they’re at the forefront of the wellness industry, collaborating with brands, hosting workshops, and endorsing products from organic foods to yoga gear. These influencers have built loyal communities, offering them a mix of ancient teachings and contemporary tools to thrive in today’s world.

Now, as the Maha Kumbh 2025 draws in people from all walks of life, social media has seen an overwhelming surge in content. More than 350,000 posts were shared on the first day alone, including contributions from international influencers who are ready to tap into the sacred energy of the event. Brands, like Coca-Cola, are seizing the opportunity, seeing influencers as vital storytellers.

Such collaborations can cost brands anywhere from ?1 lakh to ?50 lakh per campaign, depending on the influencer’s reach, credibility, and deliverables. This trend highlights how faith and commerce are increasingly intersecting in India’s digital age.

Greishma Singh, Vice President of Marketing at Coca-Cola India and South West Asia, emphasises this point: "We are creating an end-to-end experience for visitors at Kumbh with stepped-up availability, visibility, and innovative marketing touchpoints for our entire portfolio of beverages. Influencers form an integral part of the way we tell our stories. As they share their experiences with their own unique approach, they provide a lens for their fans to enjoy and be a part of this magical experience."

But it’s not all a free-for-all when it comes to influencer content during the event. Local authorities have imposed strict guidelines to ensure that influencer activity is respectful and non-disruptive. Influencers are required to obtain police approval for certain actions, such as operating drones, and must adhere to content-sharing guidelines designed to prevent the spread of controversial material. These measures are in place to maintain the sanctity of the event while allowing influencers to capture the magic of the Kumbh .

As for the numbers, Qoruz’s data paints a vivid picture of the influencer frenzy surrounding the Maha Kumbh . A total of 334 influencers have participated in paid sponsorships, generating 569 social media posts. These posts, ranging across images, videos, and reels, garnered an impressive average engagement rate of 4.79%. That’s not just a good performance benchmark—it's a solid indicator that the Kumbh is more than just a religious spectacle; it’s a thriving space where

And as we continue to witness the power of social media, a new wave of influencers has joined the Kumbh conversation. They’re ready to share their spiritual journeys with their followers, offering fresh perspectives on one of the world’s largest and most sacred gatherings. Here's a curated list of spiritual influencers who are capturing the essence of Maha Kumbh 2025, blending ancient wisdom with contemporary charisma.

Sadhviji Hindi (@sadhviji.hindi)

The official influencer partner of the Mahakumbh 2025 Instagram Page, Sadhviji is a Hollywood writer turned Spiritual Guru and influencer, who is covering all things important and extraordinary around Mahakumbh. Beautiful imagery, powerful representations, and lots of collabs.

Harsha Richhariya (@host_harsha)

Harsha's switch from an anchor to a sadhvi has won her a loyal fan following on social media. Her coverage of the Maha Kumbh and her viral interviews make her one of the most prominent spiritual influencers in the country.

Shubham Shastri (@subh___sha_)

This Spiritual Influencer is getting famous for his recent podcasts around the Shiva Pooja and the history behind Maha Kumbh.

Aman Srivastava (@ kumbh .prayagraj)

Aman Srivastava is among the most engaging and dedicated influencers on the list who have been capturing the spirit of the festival. In a short span, he has gone viral for his great storytelling.

Hitesh Mahawar (@hitesh.yoga)

Hitesh Mahawar has gone viral with his wholesome content, soft aura and a somber approach to the whole Mahakumbh coverage. His focus has been on storytelling, diffrentiating between history and mythology of Kumbh and uncovering hidden gems of Prayagraj.

Bhavesh Bhimanathani (@bhavesh_yuj)

Another Yoga enthusiast and spiritual influencer, that has been educating the audiences about the event live from Prayagraj. The videos have been able to capture the essence of all the visitors and why Mahakumbh has the hashtag of coming together as one.

Surya (@thesunshineladki)

This travel influencer turned spiritual influencer has been on the forefront of the events surrounding the Mahakumbh. Her focus is aesthetic reels that offer information on the Kumbh.

Sai Praveen Sharma (@saipraveensharma)

Centred on spiritual and wellness topics, Sai Praveen Sharma's Instagram is a popular page covering the Kumbh Mela with some of her stories being featured on the official page of the festival.

Harshvardhan Verma (@ayodhawale)

The influencer has been well known for his coverage of events centred on the Sanatani culture and has also been making share-worthy content on the Maha Kumbh.

Mahima Mor (@mormahima)

This spiritual educator has been creating content aroud the Maha Kumbh and the various facets around it.