Britannia Good Day chronicles Mahakumbh journeys

Britannia Good Day and Schbang have put together a campaign #AGoodDayAtMahaKumbh, with the brand stepping into the role of a storyteller, capturing 144 real-life stories. 

Britannia Good Day invites everyone to reminisce and relive these cherished moments through the launch of Make It A Good Day’ platform, preserving the smiles and stories for everyday inspiration.

The journey began with 12+ creators including photojournalists and photographers weaving through the sprawling festival, not looking for the spectacle but the subtleties, the stolen glances, the moments of kindness, the resilience behind every smile. Over weeks, their cameras bore witness to 144 intimate stories, each a testament to the human spirit, each a reflection of joy, perseverance, and connections.

Archana Balaraman, General Manager - Marketing, Britannia, expressed “Britannia Good Day is built with the belief that the happiness which lies in the little things—those small moments of joy, make every day a good day. At Mahakumbh, we sought to illuminate hundreds of such moments, brought to life through the human spirit, reflected in smiles, stories, and shared experiences. Together, they inspire us to rediscover joy in the simplicity of everyday moments.”

Umma Saini, Chief Creative Officer, Schbang says “While there is the usual coverage of the Mahakumbh, we sought out to find the human stories panning out at a cultural gathering of this scale.To find the small and significant within the incorrigibly large is an exercise embodying life itself, as also the joyful spirit of Britannia Good Day. To document this monumental Maha Kumbh's positive spirit for a generation, in an engaging, impactful way,was a bold exercise. Grateful to the Britannia team's creativity, partnership and faith.”

Schbang, the creative and execution partner behind the campaign, has brought this vision to life, ensuring the storytelling remains authentic, immersive, and deeply human.