Tags STORY
Opinion
‘Piyush will always be the heart of Indian advertising’

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary....

By Azazul Haque

Marketing Moments
Akshay Kumar's spitfire reply on Vimal ad controversy: 'Ads were...

Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the....

By Team PITCH

Marketing Moments
India vs Pak World Cup match: Will it break past...

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....

By Aditi Gupta

Marketing Moments
World Mental Health Day: How the adland cares for its...

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about....

By Tanzila Shaikh

Marketing Moments
ICC World Cup 2023: 2.5 crore viewers watched Ind-Aus match...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then....

By Team PITCH

Marketing Moments
Yuvraj Singh and Vicks Cough Drops call out to India's...

#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket

By Team PITCH

BrandTalk
‘Legrand is targeting regional, mass markets via hyperlocal festival campaign’

Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms,....

By Ritika Raj

Marketing Moments
Advertisers tap into new tech for World Cup & festive...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....

By Shantanu David

Marketing Moments
Avinash Pandey re-elected President of IAA's India Chapter

Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer

By Team PITCH

BrandTalk
BBDO India works very hard, winning awards, but its growth...

During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s....

By Kanchan Srivastava