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Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills

Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more

Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally

Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...

Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry

Gautam Rishi was earlier Global Brand Marketing Director - Harpic & Lysol at Reckitt

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season

Prior to this, Atul Handa was with Myntra Fashion as Senior Director

Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India

This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025

The campaign has been conceputalised by FCB Group

Snehil Gautam, Chief Marketing Officer, Housing.com shares the brand's journey, innovative marketing strategies, and the key factors behind its successful campaigns

Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals...

Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more

Launches new campaign for diapers – Switch to Softer

FMCG, retail, paint, consumer durables, fashion, and jewellery brands continue to allocate significant ad budgets to join Pongal celebrations in Tamil Nadu

The Services & Auto sectors retained their top two positions, with 30% and 20% of ad volumes respectively, during Jan-Sept 2024 over Jan-Sept 2023

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts

According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities

Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...

As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period

Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages

Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries

Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a...

More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24

Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024

Gautam Dutta has been associated with ABP Network for over 19 years now

Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta

Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

The new campaign highlights Rasna’s emotional connect and its functional benefits

The campaign features actress Tamannaah Bhatia as the brand ambassador

The campaign has been conceptualised by FCB Kinnect

Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

Gautam Surath has been with Publicis Groupe for over 20 years

Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...

Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term

Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print

Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...

Sahukar plays the king of Instapur

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...

A celebration of colours of Tamil Nadu that brings out its culture and traditions On the occasion of Tamil New Year, Nippon Paint (India), Asia’s...

Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...

The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...

The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...

Yami Gautam is brand ambassador for the intimate care wash Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category...

Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...

The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital video with actress Yami Gautam,...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...

The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...

The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...

Thirumathi Hitler will be telecasted on weekdays from Monday-Friday between 6:30-7:00 PM Leading Tamil General Entertainment Channel – Zee Tamil is renowned for its unique...

The 360-degree campaign will be led by television and digital platforms Oberoi IBC has roped in actress Tamannaah Bhatia to endorse VelnikIndia’s brand Kaveri Mehndi...

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

 Paytm Diwali Tambola offers users the chance to win upto Rs. 11,000 by collecting much-loved Diwali items on their Tambola ticket Paytm...

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share  On...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...

Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the largest and the most premium...

Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...

H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...

Reckitt Benckiser, ITC, and Proctor & Gamble spend more on GEC, movie and music Four of the top five advertisers on television-- Hindustan Unilever Limited,...

Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for...

Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...

Prior to this, Reghunath was executive vice president and Branch Head for Dentsu Webchutney, Bangalore Dentsu Webchutney, the creatively-led digital agency from the house of...

The current number 1 DJ Duo in the world, Belgian house music superstars, Dimitri Vegas Like Mike are currently on a whirlwind Sunburn...

Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...

Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...

Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children Bharti...

DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT...

Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...

India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...

The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or...

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