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BrandTalk
Maybelline’s CTV spends growing in double digits: Zeenia Bastani

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....

By Kanchan Srivastava

Marketing Moments
The ecosystem around banking in India has transformed: V Vaidyanathan,...

At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr.....

By Team PITCH

Marketing Moments
Amitabh Bachchan turns 81: A Shahenshah-sized brand journey

From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands

By Team PITCH

Marketing Moments
Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of...

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

By Team PITCH

Marketing Moments
Banking on positive consumer sentiment: BFSI optimistic on doubling festive...

Some categories within the sector, however, may spend more in the quarter that follows the festive season

By Sonam Saini

Marketing Moments
Akshay Kumar's new Vimal Elaichi ad angers netizens: 'Biggest hypocrite'

Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs....

By Team PITCH

Marketing Moments
Ranveer Singh named brand ambassador of Zomato

The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle

By Team PITCH

On The Move
Wunderman Thompson bags mandates for Pro Kabaddi League, NPCI's UPI...

The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI

By Tanzila Shaikh

Marketing Moments
World Cup fever & festive fervour raise FMCG demand: AdEx...

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

By Aditi Gupta

Marketing Moments
Why ‘subscription-first’ is a buzzword amongst D2C players

While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing....

By Team PITCH