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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water....
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts....
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers....
The FMCG giant has posted a 16% increase in net profit for Q3 FY24
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased....
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....
