Tags STORY
Marketing Moments
Cetaphil trends, brand war erupts on X

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against....

By Team PITCH

Marketing Moments
ROI Riddle: Time to look past the one-size-fits-all tactic?

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....

By Sohini Ganguly

Marketing Moments
Slow and steady: Print players hopeful of continued growth this...

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....

By Chehneet Kaur

Marketing Moments
50-60 million TV homes to have DD FreeDish in next...

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been....

By Aditi Gupta

Marketing Moments
Importance of telecom in dynamic broadcast environment can't be ignored:...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for....

By Sonam Saini

Marketing Moments
ICC TV rights: Is the ZEEL-Disney Star agreement at risk?

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV....

By Sonam Saini

Marketing Moments
Policybazaar shows the human side of the claim process

The two-film campaign shows the emotional aspects of what goes behind every claim

By Team PITCH

Report Watch
Ad volumes see 19% growth in first 39 matches of...

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....

By Team PITCH

BrandTalk
Team India’s wins broadcaster’s loss?

If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games.....

By Team PITCH

Marketing Moments
Popeyes® India's Offers Consumers ICC Men's Cricket World Cup Final...

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

By Team PITCH