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Marketing Moments
Why is Sony TV seeing a drop in viewership?

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

By Sonam Saini

BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
Cable operators seek flat 35% distribution fee on MRP of...

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution....

By Aditi Gupta

Marketing Moments
DD FreeDish to reach 5 crore homes by next year:...

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast,....

By Aditi Gupta

Marketing Moments
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in....

By Aditi Gupta

Marketing Moments
Network18 revenue jumps 50% in FY24

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24

By Aditi Gupta

Marketing Moments
No price hike during elections: Not really a big loss...

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....

By Aditi Gupta Sonam Saini

Marketing Moments
Price hike of TV channels put on hold till June?

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any....

By Aditi Gupta

Marketing Moments
Television rating agency: Does more mean merrier or messier?

TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We....

By Sonam Saini