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NBDA writes to Finance Minister for GST reforms

NBDA writes to Finance Minister for GST reforms

  • by Team PITCH
  • September 01, 2025

NBDA has written a letter to Finance Minister & Chairperson, GST Council, Nirmala Sitharaman highlighting critical concerns emerging from the current GST regime


AIDCF urges govt to reduce GST from 18% to 5%

AIDCF urges govt to reduce GST from 18% to 5%

  • by pitchteam
  • August 28, 2025

AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...


TRAI push or industry pressure: Why is DD Free Dish facing calls for reforms?

TRAI push or industry pressure: Why is DD Free Dish facing calls...

  • by Team PITCH
  • August 26, 2025

Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate


One year on, silence over Broadcast Bill fuels speculation and concern

One year on, silence over Broadcast Bill fuels speculation and concern

  • by Team PITCH
  • August 21, 2025

With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors


No longer on trial: Is CTV finally stepping out of the shadows?

No longer on trial: Is CTV finally stepping out of the shadows?

  • by Team PITCH
  • August 19, 2025

Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms


Gautam Jain named Content Lead at Sony SAB

Gautam Jain named Content Lead at Sony SAB

  • by Team PITCH
  • August 19, 2025

Before this, Jain worked as Director of Amenic Entertainment


Naukri gives CAs their moment in campaign featuring top creators

Naukri gives CAs their moment in campaign featuring top creators

  • by Team PITCH
  • July 03, 2025

The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal


DTH vs Broadcasters: Will channel drop boost revenue or trigger churn?

DTH vs Broadcasters: Will channel drop boost revenue or trigger churn?

  • by Team PITCH
  • June 20, 2025

In the past week, Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff disputes tied to TRAI’s NTO...


TDSAT gives interim relief to Tata Play, stays Sony’s Rs 128-crore demand

TDSAT gives interim relief to Tata Play, stays Sony’s Rs 128-crore demand

  • by Team PITCH
  • May 28, 2025

Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels


SC verdict on dual taxation sparks worries of future levies on digital media

SC verdict on dual taxation sparks worries of future levies on digital...

  • by Aditi Gupta
  • May 27, 2025

A review petition should be filed against the SC order, say legal experts fearing far reaching consequences


Indian M&E sector grew to $29.4B in 2024: EY-MIB report

Indian M&E sector grew to $29.4B in 2024: EY-MIB report

  • by Aditi Gupta
  • May 06, 2025

The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at...


Sony repackages Dangal’s 2-year-old show for prime time: Will the content hack work?

Sony repackages Dangal’s 2-year-old show for prime time: Will the content hack...

  • by Team PITCH
  • April 29, 2025

Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: syndicating an already-produced show, repackaging...


Surge in Viewership: Free Dish boosts channel ratings

Surge in Viewership: Free Dish boosts channel ratings

  • by Aditi Gupta
  • April 28, 2025

Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build...


Can govt-run WAVES compete with private streaming giants?

Can govt-run WAVES compete with private streaming giants?

  • by Kanchan Srivastava
  • April 15, 2025

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...


Rs 4,000 crore in ad sales: Is FTA the dark horse of broadcasting arena?

Rs 4,000 crore in ad sales: Is FTA the dark horse of...

  • by Aditi Gupta
  • March 05, 2025

From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...


Big names, big wins, and big controversy: 60 channels clinch DD Free Dish slots

Big names, big wins, and big controversy: 60 channels clinch DD Free...

  • by Team PITCH
  • February 21, 2025

Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding


Unfair deadlines, mysterious disqualifications: DD Free Dish auction faces allegations

Unfair deadlines, mysterious disqualifications: DD Free Dish auction faces allegations

  • by Team PITCH
  • February 20, 2025

Scrutiny mail on a weekend, rejection at midnight—small broadcasters question the process of Free Dish auctions


DD Free Dish sees over Rs 50 cr drop in news channel bids - smart play or declining trust?

DD Free Dish sees over Rs 50 cr drop in news channel...

  • by Team PITCH
  • February 19, 2025

As per highly placed sources, leading news channels secured slots at nearly half the price they paid in the previous auction, signalling a shift in...


Why Prasar Bharati lost nearly Rs 150 crore in DD Free Dish auction

Why Prasar Bharati lost nearly Rs 150 crore in DD Free Dish...

  • by Tasmayee Laha Roy
  • February 17, 2025

The inside story of mismanagement at MPEG-2 slot e-auction


Focusing on strengthening Zee’s Hindi programming: Punit Goenka

Focusing on strengthening Zee’s Hindi programming: Punit Goenka

  • by Aditi Gupta
  • January 24, 2025

During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple...


Choice of technology to distribute channels should be left to broadcasters: TRAI

Choice of technology to distribute channels should be left to broadcasters: TRAI

  • by Aditi Gupta
  • January 16, 2025

The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday


New RIOs out: JioStar raises channel bouquet prices by 18%, Zee & Sony by 12%

New RIOs out: JioStar raises channel bouquet prices by 18%, Zee &...

  • by Aditi Gupta
  • January 07, 2025

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options


Broadcasters urge TRAI to preserve unique identity of broadcast services

Broadcasters urge TRAI to preserve unique identity of broadcast services

  • by Aditi Gupta
  • December 19, 2024

At the TRAI open house on bringing broadcasting under Telecom Act, industry heads debated on the regulator's jurisdiction, seeking inclusion of DD Free Dish &...


Vikatan wants to evolve from a print-first player to an audio-first player: B Srinivasan

Vikatan wants to evolve from a print-first player to an audio-first player:...

  • by Team PITCH
  • December 10, 2024

B Srinivasan, Managing Director, Vikatan Group speaks about the company’s latest offering, Vikatan Play, venturing into the Hindi GEC space after over a decade and...


Flawed & incorrect: NBDA on TRAI proposal to bring broadcast services under Telecom Act

Flawed & incorrect: NBDA on TRAI proposal to bring broadcast services under...

  • by Aditi Gupta
  • December 04, 2024

According to NBDA, the proposal appears to be an attempt to impose telecommunication-style authorisations on broadcasting; may result in govt control & influence on media


How celebrity podcasts are tuning up brand narratives in India

How celebrity podcasts are tuning up brand narratives in India

  • by Team PITCH
  • November 06, 2024

Podcasts by stars like Kareena Kapoor and Ananya Panday give brands access to their loyal fan bases and an intimate engagement format that direct advertising...


Is TRAI eyeing greater control over broadcasting?

Is TRAI eyeing greater control over broadcasting?

  • by Tasmayee Laha Roy
  • November 04, 2024

New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework


Radio City’s YoY revenue up 4.5%

Radio City’s YoY revenue up 4.5%

  • by Team PITCH
  • October 25, 2024

Revenue from operations in Q2FY25 stood at Rs 54.82 crore


No new suggestions: Stakeholders gear up to submit feedback to MIB on Broadcasting Bill

No new suggestions: Stakeholders gear up to submit feedback to MIB on...

  • by Aditi Gupta
  • October 11, 2024

This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...


DPOs to seek MIB intervention over live TV channel streaming on OTT

DPOs to seek MIB intervention over live TV channel streaming on OTT

  • by Aditi Gupta
  • October 09, 2024

Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets


Broadcasters to move TDSAT as Kerala HC dismisses plea against TRAI regulation

Broadcasters to move TDSAT as Kerala HC dismisses plea against TRAI regulation

  • by Team PITCH
  • October 08, 2024

The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum


Sony’s FY23-24 revenue drops 3% to Rs 6,510 crore

Sony’s FY23-24 revenue drops 3% to Rs 6,510 crore

  • by Team PITCH
  • October 07, 2024

Net profit declines by 19% and ad income down by 11%


Ratings report card: Twist in GEC plot as TV crosses path with digital

Ratings report card: Twist in GEC plot as TV crosses path with...

  • by Aditi Gupta Chehneet Kaur
  • October 01, 2024

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...


Zee-Star $940 million arbitration: A precedent in the making?

Zee-Star $940 million arbitration: A precedent in the making?

  • by Sonam Saini
  • September 23, 2024

As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...


Prasar Bharati OTT: 40 channels on board but big four stay away

Prasar Bharati OTT: 40 channels on board but big four stay away

  • by Sonam Saini
  • September 18, 2024

Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the...


How Gaurav Banerjee is revamping Sony

How Gaurav Banerjee is revamping Sony

  • by Sonam Saini
  • September 10, 2024

Sources say several shows—including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs


Disney Star-RIL to dominate 80% sports broadcasting: Will it change rules of the game?

Disney Star-RIL to dominate 80% sports broadcasting: Will it change rules of...

  • by Sonam Saini
  • August 30, 2024

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...


Disney-RIL Merger: The power of consolidation & the risk of monopoly

Disney-RIL Merger: The power of consolidation & the risk of monopoly

  • by Aditi Gupta Sonam Saini
  • August 29, 2024

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...


NBF to meet PM Modi today to discuss future of news broadcast

NBF to meet PM Modi today to discuss future of news broadcast

  • by Team PITCH
  • August 29, 2024

The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency...


NBDA-Modi meet: Delegation briefs PM about challenges of news broadcast industry

NBDA-Modi meet: Delegation briefs PM about challenges of news broadcast industry

  • by Team PITCH
  • August 28, 2024

Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting


NBDA members to meet PM Narendra Modi today

NBDA members to meet PM Narendra Modi today

  • by Team PITCH
  • August 27, 2024

Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry


MIB to have extensive consultations on broadcast bill: Ashwini Vaishnaw

MIB to have extensive consultations on broadcast bill: Ashwini Vaishnaw

  • by Team PITCH
  • August 20, 2024

Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations  


Prasar Bharati OTT: TV news players keen on outreach but wary of broadcast bill impact

Prasar Bharati OTT: TV news players keen on outreach but wary of...

  • by Chehneet Kaur
  • August 19, 2024

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...


DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears mount

DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears...

  • by Aditi Gupta
  • August 14, 2024

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...


MIB extends deadline for consultation on first draft of Broadcasting Services Bill

MIB extends deadline for consultation on first draft of Broadcasting Services Bill

  • by Team PITCH
  • August 13, 2024

The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations 


May take months or years: Legal experts vexed by withdrawal of 2nd broadcasting bill draft

May take months or years: Legal experts vexed by withdrawal of 2nd...

  • by Aditi Gupta
  • August 13, 2024

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...


What led MIB to withdraw the second draft of Broadcast Bill 2024?

What led MIB to withdraw the second draft of Broadcast Bill 2024?

  • by Team PITCH
  • August 13, 2024

Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions


Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

  • by Aditi Gupta
  • August 12, 2024

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards


Draft Broadcasting Bill: Digital news publishers ask for more transparency

Draft Broadcasting Bill: Digital news publishers ask for more transparency

  • by Team PITCH
  • August 09, 2024

The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators


Big bucks for news broadcasters: Revenues soar up to 40% in Q1 FY25

Big bucks for news broadcasters: Revenues soar up to 40% in Q1...

  • by Aditi Gupta
  • August 07, 2024

Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium...


Revised Broadcasting Bill: Fine for non-compliant services raised up to Rs 50 Cr

Revised Broadcasting Bill: Fine for non-compliant services raised up to Rs 50...

  • by Sonam Saini
  • August 05, 2024

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage


Draft broadcasting bill: Is the industry impressed?

Draft broadcasting bill: Is the industry impressed?

  • by Aditi Gupta
  • August 02, 2024

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts


Broadcast Bill: Now digital content creators write to govt over ‘opaque’ consultation

Broadcast Bill: Now digital content creators write to govt over ‘opaque’ consultation

  • by Team PITCH
  • July 31, 2024

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...


Digital media body seeks meeting with MIB minister over broadcast bill

Digital media body seeks meeting with MIB minister over broadcast bill

  • by Team PITCH
  • July 30, 2024

DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select...


Social media video, podcast creators may now become ‘digital news broadcasters’

Social media video, podcast creators may now become ‘digital news broadcasters’

  • by Team PITCH
  • July 26, 2024

As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news...


87% jump in FDI for broadcast sector in FY24

87% jump in FDI for broadcast sector in FY24

  • by Team PITCH
  • July 17, 2024

The FDI figure stood at Rs 7012 crore


Broadcasters may secure interim stay against TRAI directive on pay channels: Legal experts

Broadcasters may secure interim stay against TRAI directive on pay channels: Legal...

  • by Aditi Gupta
  • July 12, 2024

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts


Is ISEC stuck because broadcasters are worried about impact on TRPs?

Is ISEC stuck because broadcasters are worried about impact on TRPs?

  • by Kanchan Srivastava
  • July 11, 2024

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources


Is TRAI’s suggestion to encrypt DD Free Dish channels even feasible, ask broadcasters

Is TRAI’s suggestion to encrypt DD Free Dish channels even feasible, ask...

  • by Aditi Gupta
  • July 10, 2024

As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar...


TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

  • by Aditi Gupta
  • July 09, 2024

TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers


National Broadcast Policy: MIB to meet stakeholders over TRAI recommendations

National Broadcast Policy: MIB to meet stakeholders over TRAI recommendations

  • by Team PITCH
  • July 09, 2024

The ministry will be meeting various departments and stakeholders separately from mid-July


TRAI’s multiple rating agencies push: Will TAM finally get lucky?

TRAI’s multiple rating agencies push: Will TAM finally get lucky?

  • by Kanchan Srivastava
  • June 28, 2024

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say


SDC: MIB softens stance; to include advertisers’ suggestions in court submission

SDC: MIB softens stance; to include advertisers’ suggestions in court submission

  • by Chehneet Kaur
  • June 26, 2024

In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court


NBP: TRAI silent on OTT regulation & data privacy?

NBP: TRAI silent on OTT regulation & data privacy?

  • by Aditi Gupta
  • June 24, 2024

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...


TRAI for creating multiple rating agencies with ‘proactive role of govt’

TRAI for creating multiple rating agencies with ‘proactive role of govt’

  • by Team PITCH
  • June 21, 2024

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services


TRAI for creating multiple rating agencies with ‘proactive role of govt’

TRAI for creating multiple rating agencies with ‘proactive role of govt’

  • by Team PITCH
  • June 21, 2024

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services


Upgrade DD FreeDish to an addressable system: TRAI

Upgrade DD FreeDish to an addressable system: TRAI

  • by Team PITCH
  • June 21, 2024

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish


Regulatory practices must allow freedom to utilise emerging tech in broadcasting: TRAI

Regulatory practices must allow freedom to utilise emerging tech in broadcasting: TRAI

  • by Team PITCH
  • June 21, 2024

As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of...


Channel price hike: Are broadcasters and cable operators nearing a compromise?

Channel price hike: Are broadcasters and cable operators nearing a compromise?

  • by Aditi Gupta
  • June 19, 2024

Industry experts say broadcasters may give some leverage and consider the concerns of cable operators


Cons heavier than pros, says industry as MIB doubles down on self-declaration certs

Cons heavier than pros, says industry as MIB doubles down on self-declaration...

  • by Chehneet Kaur
  • June 12, 2024

Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits


DD FreeDish: No bids for ‘unreasonably priced’ MPEG-2 slots

DD FreeDish: No bids for ‘unreasonably priced’ MPEG-2 slots

  • by Sonam Saini
  • May 29, 2024

Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'


National Broadcast Policy must not hurt creative freedom: Industry tells TRAI

National Broadcast Policy must not hurt creative freedom: Industry tells TRAI

  • by Aditi Gupta
  • May 16, 2024

At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field


Why is Sony TV seeing a drop in viewership?

Why is Sony TV seeing a drop in viewership?

  • by Sonam Saini
  • May 07, 2024

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs


Sports business is all about feelings: Prashant Khanna, Disney Star

Sports business is all about feelings: Prashant Khanna, Disney Star

  • by Aditi Gupta
  • May 02, 2024

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved


Braving headwinds, broadcasters see an H1 of mixed performances

Braving headwinds, broadcasters see an H1 of mixed performances

  • by Sonam Saini
  • May 01, 2024

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...


Cable operators seek flat 35% distribution fee on MRP of TV channels

Cable operators seek flat 35% distribution fee on MRP of TV channels

  • by Aditi Gupta
  • April 30, 2024

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...


DD FreeDish to reach 5 crore homes by next year: MIB’s Sanjiv Shankar

DD FreeDish to reach 5 crore homes by next year: MIB’s Sanjiv...

  • by Aditi Gupta
  • April 29, 2024

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m


TRAI will finalise National Broadcast Policy by May-end: Anil Kumar Lahoti

TRAI will finalise National Broadcast Policy by May-end: Anil Kumar Lahoti

  • by Aditi Gupta
  • April 26, 2024

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry


Network18 revenue jumps 50% in FY24

Network18 revenue jumps 50% in FY24

  • by Aditi Gupta
  • April 19, 2024

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24


No price hike during elections: Not really a big loss for broadcasters?

No price hike during elections: Not really a big loss for broadcasters?

  • by Aditi Gupta Sonam Saini
  • April 15, 2024

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...


Price hike of TV channels put on hold till June?

Price hike of TV channels put on hold till June?

  • by Aditi Gupta
  • April 09, 2024

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction...


Television rating agency: Does more mean merrier or messier?

Television rating agency: Does more mean merrier or messier?

  • by Sonam Saini
  • April 04, 2024

TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...


National Broadcast Policy: Not addressing real concerns of the sector?

National Broadcast Policy: Not addressing real concerns of the sector?

  • by Sonam Saini
  • April 03, 2024

Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry...


Rathikant Basu, Chairman & CEO of Broadcast Worldwide, no more

Rathikant Basu, Chairman & CEO of Broadcast Worldwide, no more

  • by Team PITCH
  • March 18, 2024

Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary...


Pay TV homes on the decline: Will CTV run the show?

Pay TV homes on the decline: Will CTV run the show?

  • by Aditi Gupta
  • March 18, 2024

Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate,...


TRAI to issue consultation paper on broadcast policy soon: Anil Kumar Lahoti

TRAI to issue consultation paper on broadcast policy soon: Anil Kumar Lahoti

  • by Sonam Saini
  • March 07, 2024

At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation...


TV neither dead nor going to die: Anil Kumar Lahoti

TV neither dead nor going to die: Anil Kumar Lahoti

  • by Sonam Saini
  • March 07, 2024

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...


Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

  • by Sonam Saini
  • March 06, 2024

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...


Does ZEEL need a strategic or financial partner to weather the storm?

Does ZEEL need a strategic or financial partner to weather the storm?

  • by Aditi Gupta
  • March 05, 2024

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to soon find a partner for...


Orry collaborates with Karan Johar's Dharma Cornerstone Agency

Orry collaborates with Karan Johar's Dharma Cornerstone Agency

  • by Team PITCH
  • February 29, 2024

The partnership aims to strengthen the influencer marketing portfolio of the agency


Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

  • by Sonam Saini
  • February 29, 2024

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...


DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid genres

DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid genres

  • by Sonam Saini
  • February 27, 2024

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform


Rs 125 crore added to DD’s kitty at the end of Day 4 of FreeDish auction

Rs 125 crore added to DD’s kitty at the end of Day...

  • by Sonam Saini
  • February 23, 2024

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far


TV subs revenue down 4% in FY 2022-2023: TRAI

TV subs revenue down 4% in FY 2022-2023: TRAI

  • by Sonam Saini
  • February 21, 2024

According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%


We must acknowledge the shift towards OTT platforms and adapt accordingly: Anurag Thakur

We must acknowledge the shift towards OTT platforms and adapt accordingly: Anurag...

  • by Chehneet Kaur
  • February 20, 2024

MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom...


Disney Star-Viacom18 deal: How good a news for BCCI?

Disney Star-Viacom18 deal: How good a news for BCCI?

  • by Sonam Saini
  • February 07, 2024

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...


5 tasks awaiting MIB Secy Sanjay Jaju

5 tasks awaiting MIB Secy Sanjay Jaju

  • by Chehneet Kaur
  • February 06, 2024

Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead


Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been around several blocks

Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been around several...

  • by Chehneet Kaur
  • February 05, 2024

Sanjay Jaju has helmed various public service roles across departments and earned several laurels


Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs up

Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs...

  • by Team PITCH
  • February 05, 2024

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting


Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs up

Budget: Rs 4,342 crore for I&B ministry; M&A industry gives a thumbs...

  • by Team PITCH
  • February 02, 2024

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting


Merger: How will moving NCLT against Sony help ZEEL?

Merger: How will moving NCLT against Sony help ZEEL?

  • by Sonam Saini
  • January 25, 2024

Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market


Zee-Sony break-up: Will other media biggies now band together to take on tech giants?

Zee-Sony break-up: Will other media biggies now band together to take on...

  • by Aditi Gupta Sonam Saini
  • January 24, 2024

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts


Fresh legal battles for ZEEL after break-up with Sony?

Fresh legal battles for ZEEL after break-up with Sony?

  • by Aditi Gupta
  • January 23, 2024

Law experts say implication of merger termination will be more on ZEEL as its promoter is already embroiled in investigative proceedings by SEBI. Sony seems...


As D-Day approaches, will Sony and Zee give the merger one last shot?

As D-Day approaches, will Sony and Zee give the merger one last...

  • by Naziya Alvi Rahman
  • January 18, 2024

Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to...


Game-Changing Landscape of Domestic Sports Digitization in 2024

Game-Changing Landscape of Domestic Sports Digitization in 2024

  • by Sidhhant Agarwal
  • January 09, 2024

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024


Can Zee take legal course if Sony pulls the plug on merger?

Can Zee take legal course if Sony pulls the plug on merger?

  • by Aditi Gupta
  • January 09, 2024

In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee as much as the whole...


BARC to increase meter count to 65K: Will this be enough for India’s 200M TV homes?

BARC to increase meter count to 65K: Will this be enough for...

  • by Aditi Gupta
  • January 08, 2024

Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...


Will modified RIO lead to an increase in subs revenue or cord-cutting?

Will modified RIO lead to an increase in subs revenue or cord-cutting?

  • by Sonam Saini
  • January 05, 2024

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...


Network18 & ZEEL announce new RIO; change pricing of channels, discontinue bouquets

Network18 & ZEEL announce new RIO; change pricing of channels, discontinue bouquets

  • by Team PITCH
  • January 04, 2024

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024


Two mega mergers: Will 2024 start a new chapter in TV industry?

Two mega mergers: Will 2024 start a new chapter in TV industry?

  • by Aditi Gupta
  • January 02, 2024

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first half of this year, according...


Are two months enough to finalise the mega Reliance-Disney India merger?

Are two months enough to finalise the mega Reliance-Disney India merger?

  • by Aditi Gupta
  • December 28, 2023

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes,...


FY23 Poor Show: Broadcasters see drop in ad rev

FY23 Poor Show: Broadcasters see drop in ad rev

  • by Aditi Gupta
  • November 28, 2023

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts


Decision on news broadcasting on radio by end of this year: Apurva Chandra

Decision on news broadcasting on radio by end of this year: Apurva...

  • by Team PITCH
  • October 31, 2023

The I&B Secretary said they have already got a green signal to present it before the Cabinet


Viacom18 Sports to launch sports channels - Sports18 - 2 and Sports18 - 3

Viacom18 Sports to launch sports channels - Sports18 - 2 and Sports18...

  • by Team PITCH
  • October 27, 2023

The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels


TRAI extends last date of submission on National Broadcasting Policy

TRAI extends last date of submission on National Broadcasting Policy

  • by Team PITCH
  • October 12, 2023

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023


TRAI releases consultation paper on encouraging R&D in telecom, broadcasting & IT sectors

TRAI releases consultation paper on encouraging R&D in telecom, broadcasting & IT...

  • by Team PITCH
  • September 25, 2023

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023


Don't give platform to people charged with terrorism: MIB tells TV channels

Don't give platform to people charged with terrorism: MIB tells TV channels

  • by Team PITCH
  • September 22, 2023

The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air


Broadcasters can now access Respondent Level Data weekly by paying Rs 15 lakh per annum

Broadcasters can now access Respondent Level Data weekly by paying Rs 15...

  • by Naziya Alvi Rahman
  • September 19, 2023

The data will be released every Thursday


How will RLD impact channels: 'Picture will be clear once BARC shares guidelines'

How will RLD impact channels: 'Picture will be clear once BARC shares...

  • by Team PITCH
  • September 18, 2023

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon


Review of broadcasting & cable services rules: TRAI extends deadline to submit comments

Review of broadcasting & cable services rules: TRAI extends deadline to submit...

  • by Team PITCH
  • August 31, 2023

The regulatory body issued the consultation paper on August 8


Earshot Digimedia and Bhupendra Chaubey join hands for compelling new format content IPs

Earshot Digimedia and Bhupendra Chaubey join hands for compelling new format content...

  • by Team PITCH
  • July 10, 2023

The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri


Zee Media withdraws EOI for Reliance Broadcast Network

Zee Media withdraws EOI for Reliance Broadcast Network

  • by Team PITCH
  • June 30, 2023

The network in its notice to bourses said it won't be bidding for RBNL


Shemaroo to put in Rs 75 crore to expand broadcast, OTT biz

Shemaroo to put in Rs 75 crore to expand broadcast, OTT biz

  • by Team PITCH
  • May 25, 2023

The company is expected to come up with new offerings in FY24


How ‘Mann Ki Baat’ aids radio broadcasters and brands to expand reach

How ‘Mann Ki Baat’ aids radio broadcasters and brands to expand reach

  • by Team PITCH
  • May 16, 2023

The programme addresses local issues and has a high relevance across age groups, note experts


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Spotify’s new campaign suggests taking podcasts along

Spotify’s new campaign suggests taking podcasts along

  • by Team PITCH
  • March 18, 2021

The digital campaign highlights content across moments and genres of podcasts Spotify India has launched a new campaign that focuses on building awareness around podcasts...


Three-tier regulatory framework for online media platforms proposed by Govt

Three-tier regulatory framework for online media platforms proposed by Govt

  • by Team PITCH
  • February 24, 2021

The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...


MIB set to amend Cable Television Network (Regulation) Act

MIB set to amend Cable Television Network (Regulation) Act

  • by Tasmayee Laha Roy
  • January 27, 2021

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...


Pay DTH active subscriber base has 70.70 million in Jul-Sep quarter: TRAI

Pay DTH active subscriber base has 70.70 million in Jul-Sep quarter: TRAI

  • by Team PITCH
  • January 22, 2021

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...


MIB to frame overarching statute for self-regulation by OTT, digital news platforms

MIB to frame overarching statute for self-regulation by OTT, digital news platforms

  • by Team PITCH
  • January 18, 2021

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...


Trends to watch out for in 2021 in the Radio Industry

Trends to watch out for in 2021 in the Radio Industry

  • by Noel D'souza
  • January 15, 2021

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...


Sony Pictures Networks India to telecast Abu Dhabi T10 tournament's second edition

Sony Pictures Networks India to telecast Abu Dhabi T10 tournament's second edition

  • by Team PITCH
  • January 11, 2021

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...


We had our viewers and advertisers back by Q3: Nina Elavia Jaipuria

We had our viewers and advertisers back by Q3: Nina Elavia Jaipuria

  • by Naziya Alvi Rahman
  • January 11, 2021

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...


2020: MIB’s regulatory interventions & their impact on media

2020: MIB’s regulatory interventions & their impact on media

  • by Javed Farooqui
  • January 08, 2021

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...


2021: The year of recovery and growth for the broadcast industry

2021: The year of recovery and growth for the broadcast industry

  • by Sonam Saini
  • January 07, 2021

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...


Twitter acquires podcast app Breaker

Twitter acquires podcast app Breaker

  • by Team PITCH
  • January 05, 2021

The financial terms of the deal were not disclosed Popular podcast app Breaker has announced that it would be acquired by social media company...


TRP Scam: Will BARC’s credibility take a hit?

TRP Scam: Will BARC’s credibility take a hit?

  • by Team PITCH
  • January 04, 2021

Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the...


Radio: Reimagining the new dawn of audio entertainment

Radio: Reimagining the new dawn of audio entertainment

  • by Abraham Thomas
  • January 04, 2021

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...


MIB directs DTH players to clear dues to get fresh licence

MIB directs DTH players to clear dues to get fresh licence

  • by Javed Farooqui
  • December 31, 2020

Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...


With 39% growth in average ad volume, Q4 turns saviour for TV in Covid year

With 39% growth in average ad volume, Q4 turns saviour for TV...

  • by Sonam Saini
  • December 30, 2020

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...


2020: A rollercoaster ride for the broadcast industry

2020: A rollercoaster ride for the broadcast industry

  • by Team PITCH
  • December 29, 2020

As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...


Dish TV asked to pay Rs 4164 crore in licence fee & accrued interest by MIB

Dish TV asked to pay Rs 4164 crore in licence fee &...

  • by Team PITCH
  • December 28, 2020

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...


OTT regulation: Justified concern or exaggerated fear?

OTT regulation: Justified concern or exaggerated fear?

  • by Javed Farooqui
  • December 22, 2020

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...


Govt close to coming up with National Broadcasting Policy draft: Neerja Sekhar

Govt close to coming up with National Broadcasting Policy draft: Neerja Sekhar

  • by Sonam Saini
  • December 18, 2020

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...


OTT industry working on implementation code after MIB's rejection of self-regulation code

OTT industry working on implementation code after MIB's rejection of self-regulation code

  • by Team PITCH
  • December 04, 2020

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...


Lull period for sports ad revenue post IPL? Not really, say industry experts

Lull period for sports ad revenue post IPL? Not really, say industry...

  • by Sonam Saini
  • December 04, 2020

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...


Sanjeev Mehta joins IVM Podcasts as Business Head

Sanjeev Mehta joins IVM Podcasts as Business Head

  • by Team PITCH
  • December 03, 2020

Having vast sales experience, Mehta has played integral role in media and leading radio brands like Red FM and Radio Mirchi IVM Podcasts, India’s premiere...


BARC India renames Impressions'000 as AMA'000, new update to be released today

BARC India renames Impressions'000 as AMA'000, new update to be released today

  • by Team PITCH
  • December 01, 2020

Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....


Regulatory certainty is a must for any content producer: K Madhavan

Regulatory certainty is a must for any content producer: K Madhavan

  • by Naziya Alvi Rahman
  • November 24, 2020

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...


YouTube launches audio ads to target podcast, music audience

YouTube launches audio ads to target podcast, music audience

  • by Team PITCH
  • November 18, 2020

These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message Google's video-streaming platform has launched an audio ad format...


Viacom18 registers four-fold jump in FY20 net profit at Rs 353.5 cr

Viacom18 registers four-fold jump in FY20 net profit at Rs 353.5 cr

  • by Javed Farooqui
  • November 13, 2020

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...


'Can strike right balance if MIB doesn't overregulate & OTTs don't overstep the line'

'Can strike right balance if MIB doesn't overregulate & OTTs don't overstep...

  • by Javed Farooqui
  • November 12, 2020

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...


IPL 2020: Disney-Star India estimated to have crossed Rs 2,600 crore in revenue

IPL 2020: Disney-Star India estimated to have crossed Rs 2,600 crore in...

  • by Sonam Saini
  • November 12, 2020

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...


Govt brings online news platforms, content providers under MIB

Govt brings online news platforms, content providers under MIB

  • by Javed Farooqui
  • November 11, 2020

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...


Amazon.in, Myntra & Flipkart continue to be among top 10 brands: BARC

Amazon.in, Myntra & Flipkart continue to be among top 10 brands: BARC

  • by Team PITCH
  • October 30, 2020

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...


My news, my way: How subscribers, membership will drive News forward

My news, my way: How subscribers, membership will drive News forward

  • by Shakir Ebrahim
  • February 28, 2020

Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...


This New Year’s Eve, McDonald’s is taking care of your after-party hunger pangs

This New Year’s Eve, McDonald’s is taking care of your after-party hunger...

  • by pitchteam
  • December 30, 2019

 New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...


Hathway launches celebration packs at lower price points

Hathway launches celebration packs at lower price points

  • by Team PITCH
  • October 18, 2019

The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has refreshed its pack offerings during...


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