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Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company

Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....

Sajith Sivanandan named CEO of Tata Digital

Company aims to achieve double-digit growth every year until 2030

The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report

Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy

Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases

New leadership bets big on theatrical releases while holding firm on cable networks

Seven-year agreement marks first major move since $8.4B merger, making Paramount+ exclusive US home for UFC from 2026

At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact goes beyond product features

Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission

Savio comes with over 15 years of experience across ITC, Swiggy, and Prime Video

Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation

Rashmika Mandanna will be part of ‘Your Crocs, Your Story, Your World’ campaign

Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: syndicating an already-produced show, repackaging...

Vikram Malhotra, Founder & CEO of Abundantia Entertainment, unpacks the interplay between data and creativity, the shifting idea of star power, and the untapped promise...

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique...

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness

Before Adani Cement, Sanjay Behl was CEO and Executive Director of Greaves Electric Mobility

The agency will be responsible for both traditional and digital media mandates

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

The campaigns feature Sharvari and Vedang Raina in separate films

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...

The film features Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith) and several of their contemporaries

Rashmika Mandanna will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Sajith Sivanandan was the CEO at Disney+ Hotstar

'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad

Danda most recently served as VP, Client Services at GroupM’s EssenceMediacom

The ad film has been created in partnership with Enormous

The campaign has been conceived by Ogilvy India

The campaign has been conceived by Ogilvy India

Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd

82.5 Communications will also be involved in the upcoming product launches for Bacardi India

Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram

A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands

The new film produced by Headsail Media Services Pvt. Ltd

Gen Z is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes...

Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market, the need for standardization in...

In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the...

Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards

Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in...

Skydance Media CEO David Ellison talks about forming a technology-media hybrid company

The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes

Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday

Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India

Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over...

Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

Previously, Gopalsetty was the Head of Sales and Marketing at BMW India

Holi campaigns that captured the many hues of the festival

The firm will focus on providing communications counsel on complex issues

The association is aimed at celebrating self-expression, the brand said

Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more

In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions

The campaign is centred on educating parents about the importance of vital nutrient absorption

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer

In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024

Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference

Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital...

AMG Media will now have 76% voting rights in IANS, as per reports

Prior to this, Adesara was with Adani Wilmar as Head of Marketing

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

Mandanna will be face of the RUSKIT Brand

This is Abhinandan Mishra’s second stint at The Sunday Guardian. Prior to this, he was at Dainik Bhaskar as Deputy Editor

Post the acquisition, the company will get equity shares both with and without voting rights

'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...

The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category

The campaign has been conceptualised by Ogilvy South

CEO Daniel Ek wrote in a blog that impacted employees would be supported with severance packages, PTO, healthcare coverage, and immigration and career support

Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more

The company will now take full control of the news platform, initially curated by Raghav Bahl

Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...

Joshee joins the agency from Wunderman Thompson

The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023

The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...

 Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...

Dangal Games that recently secured 1 Million USD in ‘Series A’ funding as part of its long-term business strategy to cater tier 1, 2 &...

91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...

Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...

Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has...

Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...

Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...

Shetty’s last stint was as Senior Vice President – Experiential at Arc Worldwide, Publicis Groupe Post announcing its first acquisition a month after its launch, ...

She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...

In his new role, McCarthy will operate out of New York and report to Criteo CEO Megan Clarken Ad tech company Criteo has named Brendan...

The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...

In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...

Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...

Verizon Media ConnectID has been built for the cookie-less future of digital advertising Verizon Media has announced the launch of its new unified identity solution,...

The monetization strategies include banner ads, and those based on video and push notifications

According to reports, the company has been diversifying into multiple categories   With the government asking digital news platforms to comply with the 26% FDI...

Under the partnership, two dedicated DTH channels – Vedantu Masterclasses – will be available to Airtel Digital TV customers Airtel Digital TV, the DTH arm...

The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...

Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...

BLITZPOKER, Dan Bilzerian’s official poker room, has launched a special Diwali campaign #BlitzWaliDiwali. The campaign involves collaborations with multiple social media celebrities and...

House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...

India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...

The campaign highlights the spirit of celebration Saraf Furniture has...

DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos Chingari, a home-grown,...

H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...

He takes over from Deepak Asher who has decided to step down to pursue other interests ...

Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...

Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...

Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...

In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis For small businesses, cable...

Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...

P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...

Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...

The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...

Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...

Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...

As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India VLCC has announced the launch of its annual...

The campaign will raise awareness around childhood pneumonia in children under the age of five Philips India, a subsidiary of 

House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...

Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate  Nutricia International Pvt. Ltd. (Danone India), with its...

The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...

“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has to spell class”, says Dr....

Daniel Wellington, the Swedish watch brand known for its sleek, stylish and minimalist designs celebrated the onset of the festive season in Mumbai...

Procter & Gamble (P&G) India announced that it has set-up a multi-million-dollar ‘Innovation Sourcing Fund,’ to collaborate with external partners on disruptive and...

Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...

- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...

Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...

2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...

India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...

Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...

The ‘Google for India’ event took place in New Delhi today. The second session of the event started with Rajan Anandan (Vice President, Indian and...

India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...

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Backlash in some States, consolidation in other states and spreading of wings