brands

From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

Experts highlight that although influencers scams often focus on creators, brands are equally vulnerable and urge careful management with thorough checks

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold marketing moves can trigger backlash in today's unpredictable...

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

With over 20 years of experience, Singh will lead operations in Bengaluru, strengthening the agency’s footprint in the southern markets.

How Indian creators are transforming global events into lifestyle moments for the cricket-first generation

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s...

Creators like Neha Nagar, Apoorva Mukhija and Sahiba Bali are topping brand charts by building trust, community, and niche relevance

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

Chris Turner, who currently serves as Chief Financial & Franchise Officer, will take charge from October 1, 2025

Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of that...

The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its position in the Indian market...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume

The newly appointed co-leaders of IPG Mediabrands India, talk about their shared vision for the agency’s growth, maintaining client trust, and driving digital innovation

From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s...

Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail...

With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer, legal experts dish out advice...

India’s theme parks, gaming zones, and adventure hubs are tilting toward digital marketing with influencer partnerships, gamified bookings, and localised campaigns

Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth

With their authenticity and emotional pull, child influencers have been offering a unique advantage to brands in terms of engagement vis-a-vis their grown-up counterparts

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Prior to this, James Hawkins was with PHD as Chief Executive Officer- APAC

To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with experiential and personalised products

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition

Volvo partners with IPG Mediabrands for global media strategy, marking a major agency change after 25 years

Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond...

As Kolkata reflects, big banners bank on authenticity this Durga Puja, reducing spends by up to 35%

Enormous Brands will now additionally manage the creative mandate for Diageo brand Don Julio

According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with...

As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more

A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’

Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL

In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Roch will be responsible for driving marketing strategies for inhouse brands at MBL and FitFlop

Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players

Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...

From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its celebration for this historic day

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...

Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

The fourth edition of the conference will be held in Chennai on 24 January 2024

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

Interactive Avenues’ Chennai office will service the account

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands

CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate

There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say...

The theme of this edition of the conference is ‘The stories of building successful brands’

Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as...

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts

After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture...

Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and...

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...

On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive...

Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...

Day 1 of e4m India Brand Conclave saw James Curleigh, President & CEO, Gibson Brands, share insights on how a brand can pivot through these...

The partnership is aimed at strengthening Mediabrands’ programmatic advertising offerings ...

The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...

Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...

Wrangler® which is a part of Kontoor Brands, Inc. introduces the first denim apparel dyed with foam, an innovative technique that uses 100 percent less...

At the time when knowledge about organic personal care product is limited, Organic Harvest is not just making consumers aware about it, but also emerging...

Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated...

Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...

An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share of the market since the...