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In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C....
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....
Roch will be responsible for driving marketing strategies for inhouse brands at MBL and FitFlop
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Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share....
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....
From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its....
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit....
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK....
