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NYT is a powerful tool for advertisers to reach top-tier audiences: Charlton D’Silva

NYT is a powerful tool for advertisers to reach top-tier audiences: Charlton...

  • by Chehneet Kaur
  • September 05, 2025

Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more


Rethink. Recalibrate. Reconnect: Why Real-Time Content Still Wins

Rethink. Recalibrate. Reconnect: Why Real-Time Content Still Wins

  • by Team PITCH
  • July 18, 2025

At e4m TechManch 2025, Maruti Indoria of Times Network makes a sharp case for premium targeting and live influence


Times Network appoints Amit Singh as Associate VP - HR

Times Network appoints Amit Singh as Associate VP - HR

  • by Team PITCH
  • June 28, 2025

Amit Singh joins after a stint at NDTV as HR Business Partner


Rishu Bartaria joins Times Talent as Head of Talent & Entertainment

Rishu Bartaria joins Times Talent as Head of Talent & Entertainment

  • by Team PITCH
  • June 27, 2025

At Times Talent, Rishu Bartaria manages a robust and diverse portfolio of 92 artists


Write fast. Live more: DOMS launches campaign for INXON pen

Write fast. Live more: DOMS launches campaign for INXON pen

  • by Team PITCH
  • June 26, 2025

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films


Puneet Biyani joins The Times of India as VP, & Head - OOH, Branded Content, Exhibitions

Puneet Biyani joins The Times of India as VP, & Head -...

  • by Team PITCH
  • June 17, 2025

In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...


e4m Prime Time Awards 2024: Madison Media & UltraTech Cement take home big honours

e4m Prime Time Awards 2024: Madison Media & UltraTech Cement take home...

  • by Team PITCH
  • May 29, 2025

Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom


Deepak Chaurasia joins Hindi news channel Live Times as Director (News)

Deepak Chaurasia joins Hindi news channel Live Times as Director (News)

  • by Team PITCH
  • May 21, 2025

Prior to this, Deepak Chaurasia was Consulting Editor at Zee News


Rana Yashwant partners with Live Times

Rana Yashwant partners with Live Times

  • by Team PITCH
  • May 21, 2025

Rana Yashwant will bring two shows every weekend on TV and digital platforms


Times of India Group to relaunch Mumbai Mirror as daily

Times of India Group to relaunch Mumbai Mirror as daily

  • by Kanchan Srivastava
  • May 08, 2025

The full-scale relaunch is expected within a month, according to highly placed sources


Bodhitree Multimedia names Sudip Roy as Group CRO, announces new monetisation division

Bodhitree Multimedia names Sudip Roy as Group CRO, announces new monetisation division

  • by Team PITCH
  • April 16, 2025

Bodhi Tree Ventures has been established as a dedicated business unit for digital content monetisation, focusing on building and managing IPs across platforms like YouTube...


TGBCL appoints Ruchira Srivastava as Head of HR; Srivathsan moves to Corporate Office

TGBCL appoints Ruchira Srivastava as Head of HR; Srivathsan moves to Corporate...

  • by Team PITCH
  • April 10, 2025

She has served as the Chief Human Resource Officer at Zee Media Corporation and other Essel Group companies


There’s a renewed energy around outdoor advertising: Rohit Chopra, Times OOH

There’s a renewed energy around outdoor advertising: Rohit Chopra, Times OOH

  • by Chehneet Kaur
  • April 09, 2025

Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of infrastructure readiness, advertiser perception, and...


Reliance Trends unveils summer wear collection with film featuring Mahesh Babu & daughter

Reliance Trends unveils summer wear collection with film featuring Mahesh Babu &...

  • by Team PITCH
  • March 27, 2025

The campaign invites customers to step into a world where tradition meets modernity


Pulak Bajpai joins Times Network

Pulak Bajpai joins Times Network

  • by Team PITCH
  • March 06, 2025

Pulak Bajpai recently resigned from the Hindi news website India.com, where he served as Deputy Editor for nearly two years


Satyajit Sengupta likely to join Hindustan Times as ED-Revenue

Satyajit Sengupta likely to join Hindustan Times as ED-Revenue

  • by Team PITCH
  • March 03, 2025

Satyajit Sengupta will report directly to Samudra Bhattacharya, CEO of HT’s Print Business Unit


Coca-Cola releases ‘halftime’ campaign globally

Coca-Cola releases ‘halftime’ campaign globally

  • by Team PITCH
  • February 22, 2025

Adding to the experience of the campaign is a anthem crafted by VML Delhi


Sameer Singh at HT's helm: Charting a course towards growth and innovation

Sameer Singh at HT's helm: Charting a course towards growth and innovation

  • by Team PITCH
  • January 13, 2025

Sameer Singh, who has been appointed HT's Group CEO, has led global and regional roles in the media, advertising, and consumer goods sectors


Nikhil Kumar named Executive Editor at TIME magazine

Nikhil Kumar named Executive Editor at TIME magazine

  • by Team PITCH
  • January 03, 2025

This is Nikhil Kumar's second stint with TIME; was previously TIME’s South Asia bureau chief


Want serious skilled gamers to come onto the platform: Lakshmi Idupuganti, A23

Want serious skilled gamers to come onto the platform: Lakshmi Idupuganti, A23

  • by Simran Sabherwal
  • December 27, 2024

Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...


Shashi Sinha to be honoured with Lifetime Achievement Award at e4m Media Ace Awards 2024

Shashi Sinha to be honoured with Lifetime Achievement Award at e4m Media...

  • by Team PITCH
  • October 23, 2024

The eighth edition of e4m Media Ace Awards will be held in Mumbai on November 11


Navratri sparks surge in print ads for power brands

Navratri sparks surge in print ads for power brands

  • by Kanchan Srivastava
  • October 07, 2024

However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional...


Ashwini Vaishnaw, Anil Kapoor on TIME’s list of 100 most influential people in AI

Ashwini Vaishnaw, Anil Kapoor on TIME’s list of 100 most influential people...

  • by Team PITCH
  • September 06, 2024

Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards


Shreyas Rao moves on from Times Network

Shreyas Rao moves on from Times Network

  • by Team PITCH
  • July 17, 2024

Shreyas Rao was Network Head, Digital Revenue & Strategy at Times Network


Surinder Chawla named Head of Response at BCCL, Partha Sinha to be Chief Brand Officer

Surinder Chawla named Head of Response at BCCL, Partha Sinha to be...

  • by Team PITCH
  • July 12, 2024

Surinder Chawla is the ex CEO and MD of Paytm Payments Bank


Print’s Q4 bears good news for ad revenue

Print’s Q4 bears good news for ad revenue

  • by Chehneet Kaur
  • June 26, 2024

However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues


Padmaja Joshi quits Times Now

Padmaja Joshi quits Times Now

  • by Ruhail Amin
  • June 21, 2024

This was her second stint with the channel


Pitch CMO Summit 2024 to host 3 panels on 'unlocking meaningful growth for brands'

Pitch CMO Summit 2024 to host 3 panels on 'unlocking meaningful growth...

  • by Team PITCH
  • June 03, 2024

To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur


Our group has mega plans for the future, not restricted to Ei Samay: Sanjay Basu

Our group has mega plans for the future, not restricted to Ei...

  • by Kanchan Srivastava
  • May 30, 2024

In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also discussed the paper's positioning &...


Amazon to finally acquire MX Player?

Amazon to finally acquire MX Player?

  • by Team PITCH
  • May 29, 2024

As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...


MX Player’s revenue drops 63% in FY23, ad revenue declines too

MX Player’s revenue drops 63% in FY23, ad revenue declines too

  • by Kanchan Srivastava
  • May 29, 2024

The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials


Sony takes MX Player to court over non-payment of dues

Sony takes MX Player to court over non-payment of dues

  • by Team PITCH
  • May 28, 2024

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales


Top 50 of India’s advertisers spend 60% of their dollars on TV: Sam Balsara

Top 50 of India’s advertisers spend 60% of their dollars on TV:...

  • by Team PITCH
  • May 01, 2024

Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023


Hindustan Times unveils election section on app

Hindustan Times unveils election section on app

  • by Team PITCH
  • April 18, 2024

Readers can explore facts about India’s political heritage through various segments within the app


Senior journalist Satish Nandgaonkar passes away

Senior journalist Satish Nandgaonkar passes away

  • by Team PITCH
  • February 29, 2024

Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise


Archana Vohra joins Google as MD, Payments & Commerce, APAC

Archana Vohra joins Google as MD, Payments & Commerce, APAC

  • by Team PITCH
  • February 20, 2024

Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta


Aditya Birla Sun Life Insurance Releases Digital Campaign #LoveForALifetime’

Aditya Birla Sun Life Insurance Releases Digital Campaign #LoveForALifetime’

  • by Team PITCH
  • February 14, 2024

The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance


Bodhisatva Ganguli joins Network18 as Group Consulting Editor

Bodhisatva Ganguli joins Network18 as Group Consulting Editor

  • by Team PITCH
  • February 02, 2024

Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events


Is Bodhisatva Ganguli likely to retire from ET in Jan end?

Is Bodhisatva Ganguli likely to retire from ET in Jan end?

  • by Team PITCH
  • January 11, 2024

Ganguli has been working with The Economic Times since 1999


Is Bodhisatva Ganguli likely to move on from ET?

Is Bodhisatva Ganguli likely to move on from ET?

  • by Team PITCH
  • January 10, 2024

Ganguli has been working with The Economic Times since 1999


New York Times sues OpenAI and Microsoft for 'illegal copying'

New York Times sues OpenAI and Microsoft for 'illegal copying'

  • by Team PITCH
  • December 28, 2023

As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions...


More layoffs on cards at Times Internet

More layoffs on cards at Times Internet

  • by Team PITCH
  • December 19, 2023

Employees hired over the last three years have been the most impacted, sources told e4m


Gap India Brings Alive The Spirit Of The Holidays With “Timeless Icons”

Gap India Brings Alive The Spirit Of The Holidays With “Timeless Icons”

  • by Team PITCH
  • December 12, 2023

The Campaign Features Babil Khan And Kritika Khurana


Times Internet’s losses balloon to Rs 490 Cr as ad revenue declines in FY23

Times Internet’s losses balloon to Rs 490 Cr as ad revenue declines...

  • by Team PITCH
  • November 17, 2023

The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing


BCCL names new members to board

BCCL names new members to board

  • by Team PITCH
  • November 03, 2023

As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board


Pranshu Mishra appointed Resident Editor, HT, Lucknow

Pranshu Mishra appointed Resident Editor, HT, Lucknow

  • by Team PITCH
  • October 09, 2023

Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief


70% DNPA members block OpenAI’s access to their websites

70% DNPA members block OpenAI’s access to their websites

  • by Kanchan Srivastava
  • September 13, 2023

India’s top digital news publishers gear up to safeguard their intellectual property


How did Gaana & MX Player go off pitch despite hefty investments?

How did Gaana & MX Player go off pitch despite hefty investments?

  • by Kanchan Srivastava
  • July 27, 2023

Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts


Rohit Gopakumar to get new role in Times Network

Rohit Gopakumar to get new role in Times Network

  • by Team PITCH
  • June 28, 2023

Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network


Why Real Time AI holds big-time promises for brands

Why Real Time AI holds big-time promises for brands

  • by Shantanu David
  • June 22, 2023

Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification


Times Now Editor-in-Chief Rahul Shivshankar quits

Times Now Editor-in-Chief Rahul Shivshankar quits

  • by Team PITCH
  • June 21, 2023

Shivshankar had been associated with the channel since 2016


The two top industrialists who played a major role in mediating between Jain brothers

The two top industrialists who played a major role in mediating between...

  • by Team PITCH
  • May 23, 2023

Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...


Do not go by speculation in media about company’s reorganization: Times Group to employees

Do not go by speculation in media about company’s reorganization: Times Group...

  • by Team PITCH
  • May 22, 2023

The group has released a statement internally to its key management saying speculations about the split in the business are incorrect


Three key men who were present at the historic Times Group MoU signing

Three key men who were present at the historic Times Group MoU...

  • by Team PITCH
  • May 22, 2023

Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed


HT Media consolidated revenue up 8.3% at Rs 494 cr in Q4 aided by growth in print & radio

HT Media consolidated revenue up 8.3% at Rs 494 cr in Q4...

  • by Team PITCH
  • May 19, 2023

Ad revenue from the company’s print business grew 8% at Rs 269 cr


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Benetton India & Timex India enter into a Licensing Agreement for design, manufacture and distribution of Benetton watches

Benetton India & Timex India enter into a Licensing Agreement for design,...

  • by Team PITCH
  • April 14, 2021

The debut watch line titled ‘Benetton Timewear’ will target kids and the elevated youth fashion segment Benetton, one of the most popular fashion brands in...


Timex announces a stylish way to stay fit - TIMEX FIT

Timex announces a stylish way to stay fit - TIMEX FIT

  • by Team PITCH
  • April 12, 2021

Timex Fit comes with a unique Telemedicine feature, Temperature Sensor, Sp02 Monitor and much more only at a price point starting INR6995/- Timex India announces...


Timex(R) Launches New Campaign We Don’t Stop™ With Sidharth Malhotra

Timex(R) Launches New Campaign We Don’t Stop™ With Sidharth Malhotra

  • by Team PITCH
  • March 30, 2021

The company that ‘Takes A Licking and Keeps on Ticking’ Evolves to Reflect a New Outlook Timex, a world leader in watchmaking, unveils its new...


Keep it cool with Helix’s first smart watch “Helix Smart”

Keep it cool with Helix’s first smart watch “Helix Smart”

  • by Team PITCH
  • February 22, 2021

Introducing Helix smartwatches for a smarter life with SpO2, HRM, Five day battery life and more Helix India has introduced its first ever smart...


Timex launches 'SWITCH IT UP' interchangeable strap watches collection for Valentine’s Day

Timex launches 'SWITCH IT UP' interchangeable strap watches collection for Valentine’s Day

  • by Team PITCH
  • February 10, 2021

Starts at price INR 4495, these watches come with two attachment options in one – both with quick release spring bars for easy change Timex...


Twitter partners with Times Internet to offer premium content-led solutions to its advertisers in India

Twitter partners with Times Internet to offer premium content-led solutions to its...

  • by Team PITCH
  • February 05, 2021

Advertisers with Twitter will now have access to Times Internet’s premium content Twitter is where Indians come to get the latest content and conversation for...


Festive fervour lands HT Media back in black in Q3

Festive fervour lands HT Media back in black in Q3

  • by Team PITCH
  • January 21, 2021

The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...


Hindustan Times elevates Kunal Pradhan as Managing Editor

Hindustan Times elevates Kunal Pradhan as Managing Editor

  • by Team PITCH
  • January 14, 2021

Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...


OOH 2021: Trends that will define growth & success

OOH 2021: Trends that will define growth & success

  • by Noel D'souza
  • January 13, 2021

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...


104.8 Ishq FM unveils month-long campaign ‘Ishq Mein Lucky’

104.8 Ishq FM unveils month-long campaign ‘Ishq Mein Lucky’

  • by Team PITCH
  • January 11, 2021

The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...


Campaigns that revived OOH in the year of the pandemic

Campaigns that revived OOH in the year of the pandemic

  • by Noel D'souza
  • January 05, 2021

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...


Anomalies in HT’s radio biz leads to Rs 127 crore reductions in the company’s overall PAT

Anomalies in HT’s radio biz leads to Rs 127 crore reductions in...

  • by Tasmayee Laha Roy
  • December 24, 2020

After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...


Will the OTT-OOH bond prevail even post Unlock?

Will the OTT-OOH bond prevail even post Unlock?

  • by Noel D'souza
  • December 21, 2020

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...


Kuberan's House names Sonu Sood as brand ambassador

Kuberan's House names Sonu Sood as brand ambassador

  • by Team PITCH
  • December 11, 2020

This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...


News channels pull off a busy festive season, AdEx sees 28% growth

News channels pull off a busy festive season, AdEx sees 28% growth

  • by Tasmayee Laha Roy
  • December 11, 2020

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...


In these times, brands need to build on the foundation of trust: Hemant Mehta, Kantar

In these times, brands need to build on the foundation of trust:...

  • by Ritika Raj & Simran Sabherwal
  • December 10, 2020

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies...


72% urban Indians economically impacted by Covid: Kantar report

72% urban Indians economically impacted by Covid: Kantar report

  • by Team PITCH
  • December 09, 2020

The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a year into the country being...


BCCL reports consolidated net loss of Rs 451.63 crore in FY20

BCCL reports consolidated net loss of Rs 451.63 crore in FY20

  • by Team PITCH
  • December 09, 2020

The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...


Times Group to stop publication of Pune Mirror and relaunch Mumbai Mirror as weekly

Times Group to stop publication of Pune Mirror and relaunch Mumbai Mirror...

  • by Team PITCH
  • December 07, 2020

The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...


Did festive spending generate revenue growth for the OOH industry?

Did festive spending generate revenue growth for the OOH industry?

  • by Noel D'souza
  • December 07, 2020

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...


Utkarsh Anand appointed as Legal Editor of Hindustan Times

Utkarsh Anand appointed as Legal Editor of Hindustan Times

  • by Team PITCH
  • December 04, 2020

Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...


Festive season brings hope to Print media

Festive season brings hope to Print media

  • by Tasmayee Laha Roy
  • December 03, 2020

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...


How brands are coping with mounting anti-China sentiments in India

How brands are coping with mounting anti-China sentiments in India

  • by Misbaah Mansuri
  • December 01, 2020

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...


Over a month into BARC blackout, news genre sees no impact on ad sales

Over a month into BARC blackout, news genre sees no impact on...

  • by Tasmayee Laha Roy
  • November 27, 2020

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...


Will the festive spark ensure a healthy recovery for Print?

Will the festive spark ensure a healthy recovery for Print?

  • by Neeta Nair
  • November 25, 2020

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...


Times OOH acquires media branding rights of Chennai’s iconic billboards

Times OOH acquires media branding rights of Chennai’s iconic billboards

  • by Team PITCH
  • November 24, 2020

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...


News channels see festive cheer in ad bills

News channels see festive cheer in ad bills

  • by Tasmayee Laha Roy
  • November 18, 2020

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...


Will this Diwali rekindle the spark in OOH spends?

Will this Diwali rekindle the spark in OOH spends?

  • by Noel D'souza
  • November 12, 2020

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process Festive...


We are now offering integrated Print + Digital solutions to advertisers: Rajan Bhalla, HT

We are now offering integrated Print + Digital solutions to advertisers: Rajan...

  • by Tasmayee Laha Roy
  • November 10, 2020

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped...


Will DGCA increasing flights finally give wings to airport branding?

Will DGCA increasing flights finally give wings to airport branding?

  • by Noel D'souza
  • November 09, 2020

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...


News channels feel the pinch as lockdown-hit SMEs freeze ads for months

News channels feel the pinch as lockdown-hit SMEs freeze ads for months

  • by Tasmayee Laha Roy
  • November 06, 2020

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...


ITC’s Dermafique simplifies the conversation on skincare

ITC’s Dermafique simplifies the conversation on skincare

  • by Team PITCH
  • October 22, 2020

ITC’s leading Cosmetic skincare brand Dermafique is co-designed by Dermatologists & Cellular Biologists with science at its core at ITC’s Life Sciences & Technology Centre....


Wunderman Thompson South Asia and Times of India say Make Your Own #MaskIndia

Wunderman Thompson South Asia and Times of India say Make Your Own...

  • by pitchteam
  • May 05, 2020

#MaskIndia received commendation and vocal support from the Honourable Prime Minister Narendra Modi who sported different homemade ghamcha masks on several occasions during the lockdown...


Keep Your Thinking Hat On, This Too Shall Pass

Keep Your Thinking Hat On, This Too Shall Pass

  • by Vivek Pandey
  • April 30, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet says that seasoned...


10Times launches ‘FLOOR’ on its SAAS platform oDASH to enable virtual networking

10Times launches ‘FLOOR’ on its SAAS platform oDASH to enable virtual networking

  • by pitchteam
  • April 30, 2020

A real event needs more than a ‘Zoom’, it requires a ‘Floor’ enabling one-to-one meetings, one-to-many conferences and many-to-many roundtable discussion, all in...


Sometimes all you need is #TheLuxuryofTime

Sometimes all you need is #TheLuxuryofTime

  • by pitchteam
  • April 20, 2020

Lodha Luxury introduces a new initiative to embrace time & inspire positivity Lodha Luxury, the true-blue luxury real estate group has introduced a new communication...


Tupperware India takes the witty route to spread awareness around COVID-19

Tupperware India takes the witty route to spread awareness around COVID-19

  • by pitchteam
  • April 07, 2020

Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...


Times Internet partners with Gems & Jewellery Export Promotion Council to introduce a new luxury section

Times Internet partners with Gems & Jewellery Export Promotion Council to introduce...

  • by pitchteam
  • January 14, 2020

Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...


Aegon Life launches the new iTerm plan with #NoTermPlanLikeThis campaign starring Vicky Kaushal

Aegon Life launches the new iTerm plan with #NoTermPlanLikeThis campaign starring Vicky...

  • by pitchteam
  • November 13, 2019

Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...


Mastercard partners with Tappy Technologies to Embed Payment Functionality into Fashion Wearables

Mastercard partners with Tappy Technologies to Embed Payment Functionality into Fashion Wearables

  • by pitchteam
  • November 11, 2019

Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s...


Verizon Media brings trailblazing MAKERS brand to India

Verizon Media brings trailblazing MAKERS brand to India

  • by pitchteam
  • October 11, 2019

Online women’s platform MAKERS India will engage and empower the country’s growing audience of women online MAKERS India to partner with YourStory as it shapes...


Daughters across the world yearn to come home to Kolkata

Daughters across the world yearn to come home to Kolkata

  • by pitchteam
  • October 04, 2019

The Times of India campaign Mass Aaschhen Tumi Kothaye? Calls out to all the daughters who are away from home The Times of India has...


The 13th Edition of The Times of India Sudoku Championship offers players an opportunity to represent India at the global stage

The 13th Edition of The Times of India Sudoku Championship offers players...

  • by pitchteam
  • August 27, 2018

...


Essence Makes Senior Hires in APAC with Daphne Goh Joining as VP, Data Strategy and Aarti Bharadwaj as VP, Client Analytics

Essence Makes Senior Hires in APAC with Daphne Goh Joining as VP,...

  • by pitchteam
  • May 24, 2018

Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...


BrainBaazi powers Airtel’s new live cricket gaming show

BrainBaazi powers Airtel’s new live cricket gaming show

  • by pitchteam
  • May 16, 2018

India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...


Jumanji Fever At The D.N. Nagar Metro Station, Mumbai

Jumanji Fever At The D.N. Nagar Metro Station, Mumbai

  • by pitchteam
  • January 03, 2018

Here’s some good news for all you movie buffs and Jumanji fans in Mumbai. The D.N. Nagar metro station has been specially converted into the...


Millennial customers expected to dominate in the coming time. Is your business ready for this?

Millennial customers expected to dominate in the coming time. Is your business...

  • by Debadutta Upadhyaya
  • December 22, 2017

While millennials are not vastly different from the rest, but the pace of change they represent is significant. They are from the generation that has...


Iconic display of MRF Perfinza stuns passengers at the Mumbai Airport

Iconic display of MRF Perfinza stuns passengers at the Mumbai Airport

  • by pitchteam
  • December 20, 2017

A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...


The new TIMEX TVC encourages you to stay fit without compromising your fashion quotient

The new TIMEX TVC encourages you to stay fit without compromising your...

  • by pitchteam
  • November 17, 2017

TIMEX is a American Brand wooing Indian consumers with its technology. It has always focused on brining the best experience to its consumers in India...


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