Tags STORY
Marketing Moments
Lok Sabha Elections 2024: As political war intensifies, Google emerges...

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

By Kanchan Srivastava

Marketing Moments
Hero FinCorp unveils new look for Bharat

The new logo is built around the concept of "Windows of Opportunity”

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Crocs in India teams up Vedang Raina and Rasha Thadani

The association is aimed at celebrating self-expression, the brand said

By Team PITCH

On The Move
Sunder Madakshira to head marketing at Sinch India

Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before

By Team PITCH

Marketing Moments
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....

By Sonam Saini

BrandTalk
Snapchat's positivity offers a unique advantage to brands: Pulkit Trivedi

Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy....

By Kanchan Srivastava

Marketing Moments
Our digital mix is around 60% of total media spend:...

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created....

By Aditi Gupta

On The Move
Swiggy’s Sneha John joins Pincode as Director-Brand

Sneha John was Director-Brand Marketing & Social at Swiggy

By Team PITCH

Marketing Moments
Snap Inc posts revenue of $1.36 billion for Q4 FY23

Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year

By Sohini Ganguly