inc

Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more

Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and...

As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and...

Rohan Chincholi, Chief Digital Officer, Havas Media India, decodes the evolution of e-commerce, changing consumer behaviours, and how brands must adapt

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

It has been conceived by Moonshot

A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say...

The partnership will include a series of marketing campaigns featuring Shreyas Iyer

Prior to this, Ankit Goyle was with Apple as Head of Category Marketing & Demand Generation - iPhone and AirPods

Calum Laming, Chief Customer Officer of British Airways, talks to e4m about completing 100 years of connecting India with UK, marketing plans, consumer trends and...

The agency has seen a 7.4% degrowth in net revenue in the APAC region

Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more

Havas Media's Bengaluru unit will drive media duties of the brand across OOH, digital, TV, print, and on-ground activations

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

The new logo is built around the concept of "Windows of Opportunity”

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The association is aimed at celebrating self-expression, the brand said

Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...

Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in...

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail...

Sneha John was Director-Brand Marketing & Social at Swiggy

Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year

The Olympic gold medalist has also joined Team Visa ahead of the Olympic Games Paris 2024

The deal will begin in 2024 and will cover all major BCCI events until 2026

Canada-based Independent creative agency Courage Inc has executed the brand's latest campaign

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

Bhasin will also acquire a significant minority stake in the agency over a defined period of time

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

The account was won after a multi-agency pitch Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the...

Spotlight was designed to entertain the Snapchat community while living up to Snap’s values Snap Inc. today announced Spotlight, its new entertainment platform for user-generated...

Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading digital payments platform today announced...

JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...

Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...

ITC Charmis ropes in actress Sanjana Sanghi as the face of the brand who is also seen in their latest TVC ...

The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart M&C Saatchi PLC will be elevating...

Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign Apollo Tyres has renewed its association with two-time Indian Super...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth Portronics, a pioneer in...

WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now the brand ambassador for the...

Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu...

Snap Kit integrations bringing new experiences to Indian Snapchatters Snap Inc. today held a virtual event to celebrate the strong partnerships...

ITC’s leading Cosmetic skincare brand Dermafique is co-designed by Dermatologists & Cellular Biologists with science at its core at ITC’s Life Sciences & Technology Centre....

In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness

365 days of Eggs Kejriwal’ gift cards, Goan Poee making digital workshop and lots more on sale Hunger Inc. Hospitality, the parent...

The special campaign video encourages viewers to stay indoors with the message #WeStayInCoronaStaysOut It’s hard when you can’t step out. But what if there was...

In an industry first, over 16 million DTH customers of Airtel can now enjoy award-winning factual entertainment from CuriosityStream over the Free to Air TV...

New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients  

Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.

Touches approx. 60% global user base share in India Club Factory, the leading cross-border E-Commerce platform and currently one...

The name says it all, Singer Badshah has turned out to be the King of the Indian music industry. His chartbusters over the past few...

SPEAKERS AT MUSIC INC | L-R  Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...

The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...

So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...

BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...

While categories like FMCG a