agency

Savita Mathai’s departure comes alongside Anamika Mehta stepping down from her role as Chief Growth Officer at IPG Mediabrands.

Anamika Mehta is the first senior leader in India to exit IPG post-Omnicom acquisition

As part of the assignment, SW Network will lead MINI India’s creative responsibilities while delivering end-to-end digital

Before joining Crayons, Rustogi was Branch Head at Bharat Media Group

Contract replaces Rediffusion which handled BMW India’s creative, digital, strategic, and dealer communications since 2022.

The acquisition aims to blend Triton’s iconic creative legacy with Alchemist’s integrated marketing expertise, targeting FMCG, D2C, Durables, Services, and Corporate sectors.

Omni brings together the full spectrum of modern marketing—from audience intelligence and creativity to media and commerce,” said Duncan Painter, CEO of Omni

Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning and buying, while also heading the newly awarded e-commerce mandate.

Seasoned leader steps into the top role to drive growth and strategic direction for the agency across key markets in the region

Advertising industry mourns the loss of a visionary leader who shaped global agency growth and creative excellence

New hub aims to boost collaboration, efficiency and creative output using AI tools across WPP’s global client ecosystem

Ogilvy chief reflects on Piyush Pandey’s enduring influence as the advertising legend steps into new roles

Smaller agencies are shifting from project work to strategic roles and adopting AI tools to unlock new business opportunities

Seasoned Ogilvy leader appointed to steer Indonesia operations and accelerate integrated growth across the region

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.

Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.

Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration

As the Omnicom–IPG merger moves into execution mode, India’s ad industry braces for consolidation, leadership shifts and market realignment.

Long-time Leo Burnett leader steps into expanded role after a decade with the agency

From startup myths to meaningful storytelling, The Salt Inc’s three-year journey reveals grit, growth, and a grounded vision for the future.

Publicis Groupe agency wins mandate, ending Aviva’s decade-long creative partnership with adam&eveDDB.

Former Ogilvy leader steps in to drive creative excellence and modern brand building at the agency.

Automaker Enters Exclusivity Phase After Nine-Month Agency Pitch

WPP to lead creative mandate across brands, while Publicis handles media, commerce and Neutrogena creative globally

New Leadership Moves to Simplify Operations, Integrate Services and Harness AI for Growth

Former Accenture Song MD to Lead General Motors Account with AI-Driven Marketing Focus

Former TikTok ANZ Leader to Drive Digital Growth Across Australia and New Zealand

Agency Appointed AOR for Woolite, Resolve, Rid-X and Easy-Off

e4m Influencer of the Year 2025 shares Omnicom Media Services’ 2026 priorities and personal goals

Omnicom Media India CEO speaks on growth, culture, a powerful Omni upgrade—and a few personal resolutions

Move brings music, culture and experiential marketing under Havas Media Network’s Play platform

With Cornerstone exiting, Dharma Productions reshapes its talent business into a broader culture-led platform spanning film, music, sports and digital creators

Her exit comes as McCann and MullenLowe Singapore move toward a merger, with creative leadership shifting under a new integrated structure.

As Omnicom’s acquisition of IPG reshapes the global media landscape, senior exits including Morris and other top leaders signal a deep restructuring across the combined...

Dharma Productions to take full control of DCA, while Bunty Sajdeh prepares to launch his own talent management venture.

McCann, VML, Adam & Eve\TBWA, VCCP and AMV BBDO compete as the retailer searches for its next creative lead

Independent media agency joins Havas Media Network, boosting scale, talent and specialist capabilities across Australia and New Zealand

WPP steps away from re-pitch while Ogilvy retains long-standing creative duties

A major pitch is on the cards as the conglomerate looks to reshape its media strategy for its next growth phase.

Groupe blends heritage storytelling and advanced production tech as it prepares to enter its second century

Appoints Kara Osborne Gladwell and Tia Castagno to New Global Media Leadership Roles

The award-winning agency joins Havas Play as the group strengthens its immersive brand experience offering

BBH India MD to head North and East operations while continuing national mandate

CEO Florian “Flo” Adamski outlines a new operating model, leadership shifts, and integration roadmap as the combined network begins major restructuring.

Creative leader’s mandate remains unchanged as he continues to drive globally recognised, purpose-led work from India.

IMPACT sources confirm the creative stalwart’s new role following Omnicom’s global restructuring and brand consolidation moves.

The agency posts ?112 crore profit as expenses rise and other income dips

Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...

Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...

At e4m’s Independent Digital Agency Connect (IDAC), Sudish Balan, Co-founder and Chief Creative Officer, Tonic Worldwide, explained the intricate relationship between humans and technology

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms...

Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller...

Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs

Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the...

Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for...

OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge

TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...

The partnership aims to strengthen the influencer marketing portfolio of the agency

Prior to this, Kacker was with Percept D Mark as EX-Director

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies

The dentsu-owned agency will take charge from January 2024

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

The layoffs will be done in multiple rounds, as per industry sources

The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...

The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...

As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market Given the situation of the...

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...

The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online Essence, a global data...

We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth Korra has been appointed...

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization...

The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and measurement-driven media agency which is...

The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO India as the AOR for...

The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms Kaizzen, independent Public Relations...

Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy...

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...

WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations. To...

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. Avinash joins...

A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...