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BrandTalk
Consumer experience more important than just consumer reach today: Shekhar...

Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech....

By Sonam Saini

Marketing Moments
OYO swings into cricket season with 6000 free stays and...

OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge

By Team PITCH

Marketing Moments
Television rating agency: Does more mean merrier or messier?

TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We....

By Sonam Saini

On The Move
Orry collaborates with Karan Johar's Dharma Cornerstone Agency

The partnership aims to strengthen the influencer marketing portfolio of the agency

By Team PITCH

On The Move
Sanjay Kacker named National Sales & Marketing Head at Dharma...

Prior to this, Kacker was with Percept D Mark as EX-Director

By Team PITCH

Marketing Moments
ISA media charter to heavily impact digital agency operations

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could....

By Team PITCH

Marketing Moments
Advertisers want 'fair share' in rebates earned by media agencies,...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand....

By Kanchan Srivastava

On The Move
iProspect is Carlsberg Group’s media agency

The dentsu-owned agency will take charge from January 2024

By Team PITCH

On The Move
3 senior media buying heads move out of Zenith -...

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

By Team PITCH

Marketing Moments
Disney Star gives pink slips to India staffers

The layoffs will be done in multiple rounds, as per industry sources

By Team PITCH