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Marketing Moments
Amitabh Bachchan as 'Ashwatthama' primes Team India for the 'Mahayudhh'...

The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD

By Team PITCH

Marketing Moments
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30....

By Team PITCH

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH

Marketing Moments
Cricket on television delivers last-mile objectives for advertisers: Industry experts

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians &....

By Team PITCH

BrandTalk
Team India’s wins broadcaster’s loss?

If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games.....

By Team PITCH

Marketing Moments
Sixer for OOH: Brands paint the town blue for World...

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....

By Tanzila Shaikh

Marketing Moments
Popeyes® India's Offers Consumers ICC Men's Cricket World Cup Final...

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

By Team PITCH

Marketing Moments
Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at...

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and....

By Team PITCH

Marketing Moments
World Cup: Ads that hit it out of the park

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a....

By Team PITCH

Marketing Moments
Banijay Asia forays into Live entertainment

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

By Team PITCH