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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
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Here’s your weekly forecast of what rained gold and what just got washed away
The India campaign focuses on localized experiences and culture-first storytelling
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The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
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'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
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Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on...
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament,...
Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23
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As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to tell their personal stories with...
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
The innovation will enable an easier viewing experience on mobile phones
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
It was an action packed finale last night in Moscow as France beat Croatia 4-2 to take the FIFA World Cup trophy home for the...
~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...
Cinépolis, India’s first international and world’s second-largest movie theatre chain in attendance, has acquired the rights to a live broadcast of the knockout...
Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...
With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...
? Hyundai is the proud Official Automotive Partner of FIFA since 1999 ? Hyundai India Creates Brilliant Experience for the 2018...
With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...