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Vaibhav Maloo: Leading Enso Group with vision and conviction

Vaibhav Maloo: Leading Enso Group with vision and conviction

  • by Team PITCH
  • August 26, 2025

Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future


Gautam Jain named Content Lead at Sony SAB

Gautam Jain named Content Lead at Sony SAB

  • by Team PITCH
  • August 19, 2025

Before this, Jain worked as Director of Amenic Entertainment


United Spirits ups ad spends by 36% in Q1FY26

United Spirits ups ad spends by 36% in Q1FY26

  • by Team PITCH
  • August 14, 2025

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26


e4m Revenue Leaders Conference 2025: Inaugural edition on July 30

e4m Revenue Leaders Conference 2025: Inaugural edition on July 30

  • by Team PITCH
  • July 28, 2025

The conference will be followed by the e4m Revenue Leaders 30under30 and e4m Revenue Leaders 40under40 awards


Redefining Growth: How India’s Under-30 Revenue Trailblazers Are Changing the Game

Redefining Growth: How India’s Under-30 Revenue Trailblazers Are Changing the Game

  • by Team PITCH
  • July 21, 2025

ITV Network’s Abhay Ojha on why e4m’s 30Under30 is a celebration of bold ambition and industry-defining innovation


The Talent Machine: How Uday Shankar Shaped a Generation of Media Powerhouses

The Talent Machine: How Uday Shankar Shaped a Generation of Media Powerhouses

  • by Team PITCH
  • July 15, 2025

From fresh graduates to global decision-makers, here’s a look at the outsiders Uday Shankar bet on, now leading the next era of media and tech.


14% of flagged ads in FY25 linked to influencer violations: ASCI

14% of flagged ads in FY25 linked to influencer violations: ASCI

  • by Team PITCH
  • May 29, 2025

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products


Influence v/s Insight: The curious case of thought leadership on LinkedIn

Influence v/s Insight: The curious case of thought leadership on LinkedIn

  • by Team PITCH
  • March 07, 2025

The blurring distinction between promotions and value creation on LinkedIn, where influence and insights don’t always go hand-in-hand.


Meet the top guns running India’s OOH show

Meet the top guns running India’s OOH show

  • by Chehneet Kaur
  • January 14, 2025

A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength


Two-thirds of media effectiveness is driven by creative: Tarun Ummat, Teads

Two-thirds of media effectiveness is driven by creative: Tarun Ummat, Teads

  • by Team PITCH
  • August 09, 2024

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns


85% of Indians with access to TV tune in every week: Kartik Mahadev, ZEEL

85% of Indians with access to TV tune in every week: Kartik...

  • by Team PITCH
  • August 09, 2024

Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...


The Star India leadership factory: Nurturing media bosses

The Star India leadership factory: Nurturing media bosses

  • by Team PITCH
  • July 26, 2024

Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders


The concept of a great leader is a myth: Sanjiv Mehta

The concept of a great leader is a myth: Sanjiv Mehta

  • by Team PITCH
  • May 30, 2024

At Goafest, Sanjiv Mehta, Executive Chairman of L Catterton India, spoke about 'Navigating The Age Of Adaptability: Leading with Vision, Flexibility, and Purpose'


Healthcare has more violative ads than illegal offshore betting: ASCI

Healthcare has more violative ads than illegal offshore betting: ASCI

  • by Team PITCH
  • May 23, 2024

According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of...


Bail Kolhu talks of mindful voting with #ChunoSahi Campaign

Bail Kolhu talks of mindful voting with #ChunoSahi Campaign

  • by Team PITCH
  • March 13, 2024

The film takes a dig at political rhetoric overshadowing actual concerns


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Budget no constraint for opportunities to drive large-scale impact with IPL on TV: Experts

Budget no constraint for opportunities to drive large-scale impact with IPL on...

  • by Team PITCH
  • March 01, 2024

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums


SC issues contempt notice to Patanjali, restrains firm from issuing misleading ads

SC issues contempt notice to Patanjali, restrains firm from issuing misleading ads

  • by Team PITCH
  • February 28, 2024

The entire country is taken for a ride, says the court while passing the order on the misleading ads


CCPA drafts guidelines to curb misleading coaching institute ads

CCPA drafts guidelines to curb misleading coaching institute ads

  • by Chehneet Kaur
  • January 10, 2024

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium


Lost in translation? The curious case of agencies and ASCI guidelines

Lost in translation? The curious case of agencies and ASCI guidelines

  • by Tanzila Shaikh
  • September 21, 2023

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines


Flipkart’s Latest Campaign #LeadLikeHer Recognizes the Entrepreneurial Spirit of Women

Flipkart’s Latest Campaign #LeadLikeHer Recognizes the Entrepreneurial Spirit of Women

  • by Team PITCH
  • March 06, 2021

Flipkart, India’s homegrown e-commerce marketplace, has launched its latest campaign #LeadLikeHer to celebrate the spirit of entrepreneurship this Women’s Day. The campaign aims to encourage...


EdTech firm LEAD launches ‘Kal ke liye Kabil’ campaign to make students ‘future ready’

EdTech firm LEAD launches ‘Kal ke liye Kabil’ campaign to make students...

  • by Team PITCH
  • February 22, 2021

360-degree integrated TVC campaign backed by print, outdoor and BTL activation LEAD, a major EdTech player in India's K-12 education segment, today launched its new...


CCPA issues warning to ads that claim to 'boost immunity', 'kill virus'

CCPA issues warning to ads that claim to 'boost immunity', 'kill virus'

  • by Team PITCH
  • January 21, 2021

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...


WPP Stella’s India chapter launched

WPP Stella’s India chapter launched

  • by Team PITCH
  • December 15, 2020

WPP, one step closer to building a more equal, inclusive and a diverse company Making the announcement, Apoorva Bapna, Chief Culture Officer, WPP India, Executive...


‘Two-thirds of companies reduced marketing spend by an avg of 36.7% in 2020’

‘Two-thirds of companies reduced marketing spend by an avg of 36.7% in...

  • by Team PITCH
  • November 24, 2020

Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...


Author, Brand Communicator Mahul Brahma wins Brand Leadership Award 2017

Author, Brand Communicator Mahul Brahma wins Brand Leadership Award 2017

  • by pitchteam
  • November 09, 2017

Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017. The award by CMO Asia, focused on recognising Brand Custodians and Brand Writers. Mahul's...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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