dentsu

The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report

Ad major considers partnerships, divestitures and job cuts as overseas business drags down performance despite strong Japan growth

The three-year contract renewal spans 11 EMEA markets

Sasaki, Devanathan, and Wadhwa unpack how India’s creativity and tech are shaping the next wave of brand innovation

Prior to this, Aman Singh served as the Senior Business Director at Carat

Prior to his promotion, Akshay Dhody served as Associate Business Director at the company

Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from her role as CEO...

Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to 100% immunity from penalties—provided they...

Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs

At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...

The account will be managed out of dentsu X’s Gurugram office

The campaign has been launched in partnership with Dentsu Creative Webchutney

Sushant will lead the art and visual design function across the agency’s diverse client portfolio

The account will be serviced from the agency’s Mumbai office

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...

The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...

John Thangaraj joined Havas about nine months ago from FCB Group India where he had clocked over eight years

Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...

While Devang Shah will oversee Consumer, Industrials & Commerce, Hemant Kshirsagar will lead Financial Services & FinTech

Jose Leon takes on the role of CEO, Retail Media Business as part of new leadership rejigs at Dentsu India

According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026

Digital AdEx sees 21% growth in 2024; TV, Print & Radio decline

Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads

According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent...

According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid...

As digital ad-tech evolves, experts anticipate an even larger share of total ad spending to be allocated to digital platforms in the coming years. e4m...

By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states

As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 crore) of the Indian ad...

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026

The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR 20%) and paid search...

The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer...

The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this...

Giulio Malegori to continue to serve concurrently as EVP, Global Chief Operating Officer

Amit Wadhwa, CEO – South Asia, Dentsu Creative, shares how 2024 has been and why the agency is optimistic about the year ahead

The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024

With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media...

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and...

Prior to this, Nishant Mishra was the Business Head - North

The account will be serviced from the agency’s Mumbai office

Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India

Carat will oversee the brand's television media across India exclusively

In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider

The Company has launched a series of three TV commercials by dentsu India

Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over...

A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.

The account will be serviced from the agency’s Chennai office

In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions

The account will be serviced from the agency’s Gurugram office

Heeru Dingra's association with the network commenced in 2015 when WATConsult was acquired by the then-Dentsu Aegis Network (DAN)

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...

Dentsu Creative India has conceived the new campaign

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following...

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’

The industry is estimated to reach Rs 62,045 crore by 2025, the report stated

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...

Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing at the dentsu-e4m Digital Advertising...

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024

The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on...

The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant Leap for Marketing’

Nikhil Kumar joins Dentsu Creative from Publicis Groupe where he was EVP and Business Head

Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...

The brand was previously associated with DDB Mudra

In his 24 years in the industry, Dutt has worked on over 400 campaigns

As per sources, Desai will be launching his own venture

The dentsu-owned agency will take charge from January 2024

Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

The account will be serviced from the agency's Mumbai office

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...

Divya will continue to report to Anand Bhadkamkar Dentsu International, the global media and marketing communications conglomerate, has announced key leadership changes in India as...

The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products dentsu X India, the media agency from the...

The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India, the digital agency from the...

The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH...

dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware dentsu X...

The agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series

Meet the creative agency behind Paytm’s viral Women’s Day Social Experiment – Dentsu Impact Despite not being widely spoken about, the matter of...

The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...

Dentsu Impact aims to build a strong foothold for Zeno Health Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties...

Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...

Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...

Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...

Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...

Mehrotra will continue to fulfil her duties as MD of Media Group at Dentsu Aegis Network Asia...

Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...

As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market Given the situation of the...

Deepak Kumar, ?erstwhile ?Director C’Lab, will now lead the business in India as Country Head for The Story Lab Dentsu International has announced the merger...

Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...

Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of dentsu international, as its strategy and...

Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of love for millennial India ...

The company which currently employs 48,000 staff members will reportedly downsize its workforce by 6,000 jobs ...

He has stepped down from his role as CEO & MD after completion of more than 6 years with Dentsu and will be leaving the...

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...

Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...

The Group has said it is tracking ahead of the targeted 7% cost reduction announced in May 2020 Dentsu Group’s Q3 organic revenue decline lessened...

RECMA is an the independent research firm that evaluates media agencies RECMA, the independent research firm that evaluates media agencies, has named dentsu X and...

Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of people find OOH more visible...

The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...

Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...

Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...

Aims to Indulge Gen-Z Looking for Pocket-Friendly DealsAims to Indulge Gen-Z Looking for Pocket-Friendly Deals Subway® India, today introduced Chhota Sub in four flavours across...

Prior to this, Reghunath was executive vice president and Branch Head for Dentsu Webchutney, Bangalore Dentsu Webchutney, the creatively-led digital agency from the house of...

Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With operations spanning across more than...

If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...

Suvarna joins DAN from GroupM where she was Finance Director Global media & marketing communications conglomerate Dentsu Aegis Network (DAN) has roped in Asha Suvarna...

Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment...

In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...

For their latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can...

TVS Motor Company has joined hands with Dentsu India to create the Bumblebee inspired one-of-a-kind transformer ‘TVS Ntorq 125’. TVS Ntorq, the presenting partner of...

Dentsu Impact, the creative agency from Dentsu Aegis Network, has expanded its recently set up digital division by adding Carlsberg India’s social mandate to its...

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu?Grant Group, Sri Lanka's...

Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated...

Onida, a leading Indian consumer durable manufacturer has launched new print ad campaign “Maximum Impact –Maximum Sound” for their newly launched KY Super...

Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has launched a new campaign for Top Ramen for its rapidly growing...

On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and...

Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit - one of...

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of...

Won in a multi-agency pitch, the account will be handled by WATConsult, Delhi WATConsult, the digital and social media...

Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role...

Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....

Jabong, India’s leading online fashion brand, today launched its new marketing campaign to promote the 4th edition of its biggest sale of the...

Amidst the busy schedule, we generally forget to take care of our health which indeed leads to a lot of health hazards at...

Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...

Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...

The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #whydontyou “Donate Blood and Save Life”, a...

Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone - the F7, powered by AI (Artificial...

Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...

Is the only Indian Agency to bag a GRAND PRIX and a GOLD for its #PowerlessQueen campaign!  WATConsult, from the house of Dentsu...

iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...

Isobar India, the digital agency from Dentsu Aegis Network, collaborated with Godrej Security Solutions to launch India’s first Voice-Enabled Mobile Banner.

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a...

Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...

Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a ‘brand accessible for...

The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. Avinash joins...

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates...

- Offers the winning team an opportunity to visit Cannes Lions in 2018 - Collaborates with more than 20 educational institutes, leading brands and brings...