cricket

Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy

The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai

Sanjog Gupta joins ICC after his stint as CEO – Sports & Live Experiences at JioStar; will be the seventh CEO of ICC

Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...

A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ?1,500 crore and ? 1,600 crore

While the ad rates for India matches were in the range of ?20-25 lakh per 10-second slot on TV, CTV rates stood at ?10-15 lakh....

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

This is the second consecutive year of Sintex’s association with WPL

The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive

The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by...

The ETPL is set to get underway from July 15 – August 3, 2025

Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS...

As the star cricketer brings in his birthday today, we look at his stellar performances both on and off the field

Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will...

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...

The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say...

Disney Star this year onboarded 59 categories of advertisers and 90 brands

Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

Unveils a new brand film celebrating India’s love for cricket and food

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth, hyperlocal approach and more

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year

Amul has joined as the Lead Arm sponsor of its men's national cricket team

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition

The deal will include India’s tours of New Zealand in the 2026-27 and 2030-31 summers, as well as all other bilateral Tests, ODIs, and T20Is...

The team starts its season on March 23, and will take on the Delhi Capitals

Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on...

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...

The association between Atomberg and BCCI will last till June 2026

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and...

Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

The innovation will enable an easier viewing experience on mobile phones

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...

The rights are for bilateral India matches on home turf for the next five years

The rights are for bilateral India matches on home turf for the next five years

The right is for 2023-2027 period

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo

The team jersey will be available in three different price points to increase accessibility for all fans

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15

WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah

A proprietary study to understand the impact of IPL on Brand Health, in partnership with YouGov Havas Sports & Entertainment, a sports & sponsorship specialised...

Twitter is what’s happening in the world, and this cricket season, it will enable fans to have a larger-than-life experience from the comforts...

CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market by YouNeedCharacter Global...

Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI The BCCI has...

Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be...

The body announced that the changes are a result of months of research, studying various global self-governing organisations The Federation of Indian Fantasy Sports, a...

The cricket body is looking for an experienced sport-focused partner who can provide both the platform and the services required to build, enhance, and support...

Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...

The LPL is scheduled to kick-off from 26th November till December 16, 2020 In a major boost to the inaugural edition of the Lanka Premier...

The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...

Paytm has today announced its association with the Board of Control for Cricket in India (BCCI) as Umpire Sponsor of the 2020 edition of...

Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...

IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...

While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability...

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...

The International Cricket Council (ICC) and Booking.com, one of the world’s leading digital travel platforms, announced a strategic five-year global partnership in which...

Dream11, India’s Biggest Sports Game, today announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket...

Gaming company JetSynthesys to celebrate this milestone by hosting the first ever mobile eSports event at the India Gaming Show. E-Sport Qualifiers of Sachin Saga...

Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...