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Marketing Moments
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30....

By Team PITCH

Marketing Moments
TV ad volume up by 6% this IPL

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's....

By Team PITCH

On The Move
SPNI inks 7-year TV and digital rights deal with New...

The deal will include India’s tours of New Zealand in the 2026-27 and 2030-31 summers, as well as all other....

By Team PITCH

Marketing Moments
Punjab Kings announces Astral Pipes as Associate Partner for the...

The team starts its season on March 23, and will take on the Delhi Capitals

By Team PITCH

Marketing Moments
Skechers becomes Official Kit Partner of Mumbai Indians

Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits

By Team PITCH

Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini

Marketing Moments
Cricket on television delivers last-mile objectives for advertisers: Industry experts

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians &....

By Team PITCH

Marketing Moments
IPL 2024: JioCinema rings in new year with old ad...

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is....

By Naziya Alvi Rahman

Marketing Moments
Atomberg becomes official partner to BCCI for the national teams'...

The association between Atomberg and BCCI will last till June 2026

By Team PITCH

Marketing Moments
BCCI unlikely to allow Chinese brands for IPL title sponsorship

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines....

By Team PITCH