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Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....
Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any....
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore;....
After relaunching business news channel ‘NDTV Profit’, NDTV to launch two regional channels soon
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....
