amazon

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s...

Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...

He was earlier the Corporate Communication Manager at Amazon

Prior to his elevation, Sekar held the role of Category Leader - UPI at Amazon Pay

Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...

Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable...

Amazon's first-quarter earnings report surpassed Wall Street expectations with revenue rising to $155.7 billion, a 9% increase year-on-year

Prior to this, Priyanka Khaneja Gandhi was with Colgate-Palmolive (India) Ltd as Director - Integrated Brand Experience Lead

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

The investment will primarily focus on expanding Amazon's cloud services infrastructure in Maharashtra, with the establishment of multiple data centers across the state

A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media...

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy

Sonia Huria stepped down as Head of Communications – APAC at Amazon Prime Video in September 2024

Vijay Iyer is the third top executive to leave the e-commerce giant’s India unit in the last five months

According to Samir Kumar, Amazon India Head, while Tez is being launched in key urban centres the fast delivery service will be expanded to other...

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...

Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives

The tool streamlines content creation, monetization, and customer engagement, empowering creators to connect seamlessly with Amazon’s vast audience

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...

The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...

Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award

The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires

Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for...

Bagging Amazon’s account highlights WPP’s strength in APAC and its expertise in India, a market that many view as increasingly critical to the eCommerce giant’s...

While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions

Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020

According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company

Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India

The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations

As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...

Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more

e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...

Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources

Revenue of the e-commerce giant rises 13% to $143.3 billion

This is the second edition of ‘Nahi toh Mehenga Padega’ campaign

The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature

The campaign featuring BEST buses to promote Yeh Meri Family Season 3

Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...

The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village

Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...

As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership

Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say

Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it...

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...

The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

Sources say that the deal may be called off because of issues in due diligence

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...

Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model

Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...

Announces new multi-year licensing deals and co-productions with major Indian film studios

Hackathon has been designed to provide developers and software engineers with the opportunity to build innovative solutions and solve real-world problems Amazon India today announced...

Offer’s women the gift of health and well-being through its special women’s day store on Amazon.in’s Fresh and Pantry India’s leading...

The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...

Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....

Launches Dabur Organic Honey on Amazon.in DABUR India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey,...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

The company's revenue increased to Rs 10,847.6 crore from Rs 7593.5 crore in the previous fiscal. Total income jumped to Rs 11,027.9 crore from Rs...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...

Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...

The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...

The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...

Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers  on various topics like on ‘category insights’, ‘recommendations on...

The company continues to focus on security and reliability to ensure customers experience the ease and convenience...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

The line-up is in addition to the platform's foray into live sports with the acquisition of New...

NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...

The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...

The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...

Industry watchers note that the e-tailer festive ad spends may be at the same level as last...

Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers India Yamaha Motor Pvt Ltd. announced the...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...

The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...

RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable brand, according to the latest...

If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global e-commerce giant Amazon is reportedly...

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025...

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...

Close to double the number of seasonal associates across the Amazon fulfilment network and Customer Service compared to the last festive season

Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...

Ahead of the festive season, Amazon India today unveiled its campaign, “Ab India ki Khushiyon ke beech budget nahin ayeega” for Amazon Great Indian Festival....

~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...

10.or (pronounced Tenor) today announced the launch of its new smartphone 10.or D2 exclusively on Amazon.in. With a 5.45 inches (13.84 cm) HD+ screen, 18:9...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...

·         Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to acquire 77% equity stake in...

In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As...

At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...