Tags STORY
Marketing Moments
Impact Digital Influencer Awards 2023: Mindshare & HUL take home...

White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged....

By Team PITCH

Marketing Moments
2023: Gaming and eSports level up with brands in tow

This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship,....

By Shantanu David

Marketing Moments
ONDC’s 2023: Good start but a long way to go

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety....

By Shantanu David

Marketing Moments
From buzzword to game changer: ChatGPT's journey in 2023

ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately....

By Sohini Ganguly

Marketing Moments
2023 adland business review: Cheers for some, challenges for others

While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups....

By Tanzila Shaikh

BrandTalk
Newspaper industry set to grow as PRP Bill will cut...

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the....

By Kanchan Srivastava

Marketing Moments
2023: OOH's year of resilience & resurgence

Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the....

By Chehneet Kaur

Marketing Moments
2023: Radio sings no swan songs but hits right notes...

Top players from the radio sector look back at the many wins of the year and speak about uniting as....

By Chehneet Kaur

Marketing Moments
2023: When advertising said, 'Hi, AI'

This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on....

By Tanzila Shaikh

Marketing Moments
‘MarTech solutions will work if brands are mindful of the...

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

By Team PITCH