2023

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO

New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework

Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award

Here’s everything you need to know about the shortlisted candidates

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage

White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’

This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen...

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas...

ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer...

While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...

Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year

Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common...

This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative...

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times

Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...

At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand

With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy...

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

Profit down 60% to Rs 33.57 crore

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion

The channel is led by senior journalist Shamsher Singh

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...

Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more

The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead

Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio...

Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more

Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories

The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...

While Leo Burnett India got 3 Silver and 1 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative, EssenceMediacom and Mindshare have bagged...

Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze

Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...

The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...

The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his idea of creativity, his judging...

The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023

Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...

The group won Gold for the entry titled 'Centenary Campaign'

On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas

On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices

EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?

Leo Burnett India and DDB Mudra Group won gold metals

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15