wpp

Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company

DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global community management partner

Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations

WPP ropes in former Accenture Song CSO to drive innovation at the creative powerhouse

The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad

In its unusual trading update, the agency cites macro pressures and decline in new business

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media

Prior to this, Ghosh was with GroupM’s Motivator as Managing Partner and Office Head

With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed

Toby Maclachlan has been appointed as Head of Creative Strategy

WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa

The mandate covers media planning and buying, digital strategy, and execution

We asked industry leaders to share their thoughts on Mark Read’s announcement to step down as WPP CEO, on what lies ahead for the agency...

Stephanie Prager joins from Publicis, where she held the role of Client President, while Caroline Foster Kenny joins from VML, where she served as Global...

Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open

Grey's global CEO Laura Mess will be reporting directly to Ogilvy Global CEO Devika Bulchandani

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised solution for its clients

WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry

India stands fourth among WPP's markets with its contribution to the revenue share being at 4%

The remit encompasses global development of below-the-line marketing activities

For the full year 2024, India only market among WPP's top five to register positive growth

The global review of the accounts kicked off in October of last year

In his new role, Sodhi will focus on optimising Amazon media investments for improved media strategy and planning

WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.

The $1.9B contract for Marine Corps Recruiting Command duties will be annualized over a 10-year period

The agency has recorded 0.5% growth in Q3 LFL revenue

Unilever has reshuffled its global media agency roster, appointing WPP's Mindshare in key markets while introducing new agencies like Publicis Groupe and Dentsu

Bagging Amazon’s account highlights WPP’s strength in APAC and its expertise in India, a market that many view as increasingly critical to the eCommerce giant’s...

While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions

Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role...

Brian Lesser succeeds Christian Juhl who will take up a new position with WPP as President, Corporate Development

Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India

Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the...

Anurag Gupta was previously the Chief Operation Officer at ada, Kuala Lumpur, Malaysia.

Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific

The campaign talks of ‘taking a moment to savour the feeling’

The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%

With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client...

In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the...

WPP execs Daniel Hulme, Saulo Rocha, Allison Spray, Vickie Segar, Michele Arnese and Audrey Kuah share trends that are likely to shape marketing and communications...

Jane is currently CEO of Landor & Fitch

CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R

Several industry leaders found the merger of Wunderman Thompson and VMLY&R as VML as the need of the hour

While Jon Cook is VML Global CEO, Mel Edwards appointed President of VML Global

The account will be handled by WPP OpenMind

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

WPP, one step closer to building a more equal, inclusive and a diverse company Making the announcement, Apoorva Bapna, Chief Culture Officer, WPP India, Executive...

Prior to joining ShareChat, Ajit was the Global President at Wavemaker ShareChat today announced the appointment of Ajit Varghese as its Chief...

DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...

The company can now be de-listed from the Australian Securities Exchange

This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust WPP and Anzu, an adtech...

The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW WPP’s AKQA and Grey are uniting to...

A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an...

India features among WPP’s top five markets in terms of Q3 LFL revenue less pass-through costs WPP has posted a revenue of £2,969 million for...

Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu...

Her appointment will be effective from 3 February 2020 and she will serve as a member of the Audit Committee WPP today announces the appointment...

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...

The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...

His appointment will be effective from November 1, 2019 Keith Weed has been appointed to the WPP board as Non-Executive Director. His appointment will be...

India’s five-year brand value growth stronger than BrandZ Chinese and Global rankings In their strongest year yet, the collective value of India’s...

Kapur was honored with the Industry's Lifetime Achievement Award by AAAI in 2008 for his contribution to the advertising industry. Veteran advertising professional and Chairman...

At a press briefing in New Delhi yesterday, Sir Martin Sorrell announced that CVL Srinivas (Srini) would be the Country Manager for WPP India. He...