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Mastercard has appointed WPP Media as its new global media agency, ending its partnership with Carat, which had handled the account since 2014.
The mandate spans media strategy, planning, and buying across more than 70 international markets. In 2024, Mastercard’s global media spend was estimated at $180 million, highlighting the significance.
With this move, WPP Media will take charge of Mastercard’s global media responsibilities after the brand’s decade-long association with Carat.
Additionally, Ogilvy has been brought on board as Mastercard’s global community management partner, with responsibility for building and managing online communities across key markets worldwide.
Together, the WPP agencies will now lead both media and community engagement for the brand on a global scale.
In a LinkedIn post, Brian Lesser, Chief Executive Officer at WPP Media said, “We’re excited to share the news that Mastercard has selected WPP Media as their new global media partner!”
“We’re thrilled to support such an important global brand and critical player in the world’s commerce infrastructure across more than 70 international markets. We’ll be working side by side with the incredible team at Ogilvy to help drive growth and innovation across Mastercard’s business,” he added.
The note also said, “This is a landmark win for our company that speaks to the momentum we’re building as WPP Media, the power of our integrated offer, and the value of the investments we’re making to give our clients an advantage in the AI era. We can’t wait to demonstrate what’s possible when you combine one of the world’s most trusted brands with the world’s best media talent and technology.”
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