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Marketing Moments
Sports viewership has significant headroom for growth in India: Shashi...

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....

By Team PITCH

Marketing Moments
Disney reports first profit in streaming business

The company saw a decline in sports revenue from Star India by 17%

By Aditi Gupta

BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

BrandTalk
The sportswear market is growing phenomenally in India: Abhishek Ganguly

Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company,....

By Simran Sabherwal

Marketing Moments
Agilitas Sports Acquires Long Term, Exclusive License of the iconic...

License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business

By Team PITCH

Marketing Moments
TV ad volume up by 6% this IPL

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's....

By Team PITCH

Marketing Moments
Milind Soman is PUMA's Running Ambassador

Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel

By Team PITCH

Marketing Moments
Rajasthan Royals introduce first-ever Hot Air Balloon Viewing Experience

This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy....

By Team PITCH

Marketing Moments
IPL: Star Sports releases promo for opening match with Akshay...

Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films

By Team PITCH

Marketing Moments
Budget no constraint for opportunities to drive large-scale impact with...

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other....

By Team PITCH