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Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

The film promotes the brand’s vacuum cleaner range

The campaign has been conceptualised and crafted by Thought Blurb Communications

In this edition of e4m Do Good Series, Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, talks about the brand’s...

Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships

With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food

Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held

Mob Scene will retain its leadership team under co-founder and CEO Tom Grane

Anirban Banerjee has been with Eveready Industries since December 2022

Fahad Mugharbel appointed Social Media Director and will be based in Riyadh

Guest Column: Kunal Sharma, Head of Marketing and Business Head - Modern Trade and Ecommerce at KRBL Limited writes about

In a panel discussion hosted by MPA at WAVES Summit 2025, top execs from Jiostar, Amazon and National Geographic discussed the future of sports &...

The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the focus on driving category adoption and...

Kayum Razak Dhanani has been the Managing Director of the company since March 2013

The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign

Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations

Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures

The 26-year-old American YouTuber aims to expand his already profitable business empire, which includes brands like Feastables chocolates, Lunchly snacks, and his video production company

Sandeep Mathur has over 25 years of leadership experience in the technology industry

The show had associations with more than 32 brands

Suveen Sinha brings over three decades of experience from across leading newsrooms

The platform will shift to a community-based system, Community Notes, where users can contribute to rating and providing context for content

Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former...

With the help of this campaign, the brand aims to position itself as the first choice of new moms

Before joining Zee, Surbhi held leadership positions with ABP News Network, Outbrain, Discovery Communications, and Disney + Hotstar

Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, tells us why the rice company is betting big on regional play,...

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations

Jim Sarbh will endorse Hush Puppies’ ‘PartyReady’ collection

The Meta CEO also introduced Orion, a next-generation AI-powered assistant, which comes in the form of smart glasses

As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...

The campaign with Sen will play out on her social media channels to attract maximum visibility

Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today

As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations

Co-founder and CMO of Baazi Games, Varun Ganjoo discussed ‘Unlocking Meaningful Growth for Baazi Games on a Sustained Basis' at the e4m Pitch CMO Summit...

Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...

According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted

Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...

Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges

The campaign has been conceptualized in collaboration with creative agency Talented

Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market

A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search

The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...

The DVC targets young modern consumers

The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms

The global sports brand has also unveiled a new logo

The campaign has been done in association with Talented

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision

The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...

Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating...

The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion

Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022

Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs to be both

Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group

In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign, the festive season and more

Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity

The pilot for a paid subscription may be rolled out in mid or late 2024

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...

Revenue stood at $32 billion, growing 11% YoY

'Saran perfectly embodies the values and vision of Herby Angel,' said the company

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

The former cricketer features in a campaign for the fintech startup

The platform will be linked to users' Instagram accounts

Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...

He was associated with the brand for over 25 years

Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

You #GotTheShot? Celebrations await you with Colorbar  Colorbar, one the leading beauty brands in India has come up with a noble cause #CBCares for...

For a safe and fulfilling puja experience at home  Cycle Pure Agarbathi, from the world’s largest manufacturer of agarbathi N. Ranga Rao & Sons...

This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...

Pay by Bank App will enable consumers to make payments, securely and directly from the Bank’s mobile banking app RBL Bank and Mastercard today announced...

Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...

The agency will be responsible for enhancing Colorbar’s image pan India Public Relations and marcom agency Tute Consult, has won the PR mandate for Colorbar,...

The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...

ChtrboxRepresent’s goal is to power influencers to create amazing content and monetize their creative talent the right way Leading influencer marketing company, Chtrbox, has announced...

New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...

Lotus Botanicals introduces a range of pure, potent and truly transformative beauty skincare and hair care products The natural and organic beauty market has never...

Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...

The campaign seeks to highlight the achievements of women across the industry who have believed in and realised their dreams Cycle Pure Agarbathi, the...

Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...

Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...

Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...

Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...

According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...

Eliminates 99.9% bacteria with the help of UV Nano technology LG Electronics today expanded the LG TONEFREE lineup with introduction of its most advanced...

Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...

The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth Eureka Forbes Limited has unveiled...

Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...

Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...

The agency will be in charge of crafting a brand message that is exclusive to the clothing brand The contemporary clothing brand appointed Surat-based creative...

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...

The brand extends a warm greeting to the devotees who are celebrating this festival Cycle Pure Agarbathies brings exotic fragrances for the Mahaparva...

Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day As a part...

Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and...

Offers convenience and seamless puja experience amidst the pandemic Cycle Pure Agarbathies, from the world’s largest manufacturer of agarbathies N Ranga Rao & Sons....

The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV,...

Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...

High Decibel campaign with brand ambassador Jacqueline Fernandez India’s leading natural beauty care brand Lotus Herbals announces its association as the Official Beauty Partner for...

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

PayU, India’s leading online payment solutions provider, today announced the appointment of Shantanu Preetam to the India leadership team as Chief Technology Officer....

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...

Urban Company restarts Salon at Home with reimagined salon services - threading, waxing and facial in the new normal in all cities except Maharashtra...

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...

Level up your online dating game with a virtual jazz club, a cool wine class, or Mexican street tacosa If you’re single right...

Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....

Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...

The films are an extension of the Mask Force, teaching the public to make masks, in easy steps Last week, Ogilvy conceptualised and executed...

This is the largest FDI in India's technology sector, says a statement released by Jio Reliance Industries Limited, Jio Platforms Limited and Facebook on Wednesday...

The brand aims to raise an amount of INR 30 lakh as part of the campaign

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...

Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign....

With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO Indian insurance aggregator PolicyBazaar has reportedly...

Jacqueline Fernandez. will be the face for  new Lotus WhiteGlow DD Creme campaign. India's leading natural beauty care brand, Lotus Herbals, has found a brand...

From February, Edelman India will manage an integrated communications mandate comprising both brand and corporate communications for Airbnb Edelman, the world’s leading communications and public...

The name change reflects the company’s aim to be a horizontal platform with a global footprint UrbanClap has announced the launch of a new corporate...

UrbanClap, India’s leading beauty & home services marketplace, today announced a strategic partnership with The Man Company. This partnership comes on close heels of UrbanClap’s...

 RB plc, the leading global consumer health, hygiene and home company, today opens its state-of-the-art Science and Innovation Centre (“S&I Centre”) in...

Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique graffiti and street art show...

Durex, the world’s #1 sexual wellbeing brand today, forayed into the flavour condom segment with the launch of three unique flavours – Bubble...

Holds cleanliness and plantation drives in 5 cities for 5 hours across India India, 10th November 2019: UrbanClap, India’s leading home services marketplace, celebrated its...

Veet ropes in Bollywood star, Kartik Aaryan as Brand Ambassador for Veet for Men Veet®, the world leader in depilatory products, is all...

IndiGo has placed a firm order for 300 A320neo Family aircraft. This marks one of Airbus’ largest aircraft orders ever with a...

MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in...

The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...

The Series E funded marketplace aims at organizing and consolidating the on-demand home services market through technology, offering better value for both service seekers and...

India's leading natural beauty care brand Lotus Herbals has appointed the gorgeous actress Jacqueline Fernandez as the brand ambassador for its Lotus White Glow range...

With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter...

 The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...

With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight Reckitt Benckiser announced...

Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR...

While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range,...

FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans...

~ Lajja Marjadi as Executive Creative Director; Kiran Jadhav joins as Creative Director ~ Interbrand India today announced the appointment...

Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....

-         Anirban Lahiri and Shubhankar Sharma to represent India - The 147th edition of the much awaited ‘British Open’ will commence from the 19th ...

In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...

Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives

A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...

Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

Research commissioned by Virat Kohli and PUMA India India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market...

WEF 2018 will see the participation of 2000 leaders and entrepreneurs from all continents across the world and from all States of India who will...

Association with ‘HelpAge India’ for the campaign to highlight the plight of 9 crore elderly people. Launched a short film to promote the campaign, #GrillForACause...

JS: What are the trends we can expect in the hospitality service industry in 2018?  AB: Travel and hospitality are dynamic industries, seeing an...

ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

Barbeque Nation launched a new national advertising campaign titled ‘Kyu Nahi, Barbeque’. The key focus of the campaign was to throw light on the idea...

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