netflix

This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a mobile-first market like India, note industry watchers

Netflix CEO Ted Sarandos, speaking in Mumbai on May 3, shared that the streaming giant’s focus on local productions has created 20,000 jobs for cast...

Close on YouTube’s heels is erstwhile JioCinema with 31% share

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...

Industry watchers share that while for Sony it is an opportunity to monetise the iconic IPs, it also helps Netflix in expanding the content catalogue

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

Industry observers say the Sony-Netflix content syndication may not result in a major boost in viewership for the original platform but can ensure an additional...

Before joining Netix, Mukhopadhaya was with Amazon as its Research and Insights Lead for Prime Video

Prior to this, Swati Sapna held the role of Manager - Unscripted & South Originals at the company

Netflix India unveiled its content slate for 2025 on Monday

Netflix's financial results were equally impressive, with revenue growing 16% year-over-year to over $10 billion in the fourth quarter

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy

Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...

'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino

As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices

Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million

Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with...

Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that...

The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis

WWE's existing deal with NBCUniversal has "Raw" airing on the USA Network until October 2024

Poornima Sharma joined Netflix in February 2020 as partner marketing lead

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

The publication has collaborated with the Suhana Khan and Khushi Kapoor starrer along with Wavemaker to create a collectible for fans of the franchise

Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity

The revenue of the company has grown 8% to $8.54 billion

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department

The OTT platform launched its $7 per month tier with ads in November 22

The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...

Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag...

The streaming giant’s revenue stood at $6.64 billion Netflix has reported its Q4 2020 earnings. The streaming giant’s revenue stood at $6.64 billion. The earnings...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this year As year 2020 draws to a close, Monika...

However, the service, StreamFest, will be offered only to a limited consumer base Streaming giant Netflix is launching a unique initiative StreamFest in India, which...

As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....

Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...

The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...

While growth slowed with 2.2m paid net adds in Q3 vs. 6.8m in Q3’19, the company says that it is primarily due to their record...

Drive, House Arrest, 6 Underground and Chopsticks are some of the names on the list Netflix has announced its list of the most popular titles...

The tongue-in-cheek cover video catches the actor unawares between takes as he is posed questions about the internet India’s largest digital platform for men’s lifestyle,...

As the market evolves continually, brands need to keep themselves at the top of their game to keep users interested. Failure on part of the...