With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
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The agency posts ?112 crore profit as expenses rise and other income dips
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Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally
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Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...
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The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at...
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You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...
Minimalist will carry out digital activations for the association
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...
This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...
Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets
Google outlined a roadmap to support India’s AI mission, with a focus on infrastructure, workforce readiness, and inclusive adoption
This year marked a 31% decline from last, which saw Rs 4,893 crore in FDI
At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
Mini Harrison was earlier with ZMCL
Sharma described the meeting as ‘very cordial and fruitful’
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
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The social media influencer is named the brand ambassador for the Korean skincare brand in India
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...
The account will be serviced from the agency’s Chennai office
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
Gemini will be available in 40 languages as a paid application; out in English as of now
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
The film makes the point on the role of homemakers, knowing what is best for the health of the family
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...
MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...
According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...
A tribute to MINI John Cooper Works GP MINI India introduces a new Limited Edition MINI John Cooper Works Hatch inspired by the...
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...
Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
