Tags STORY
Marketing Moments
Meta posts 27% jump in Q1 revenue

Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year

By Team PITCH

Marketing Moments
Meta AI enters the chat: Are WhatsApp advertisers responding?

Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

By Shantanu David

Marketing Moments
Meta automated ad glitch: No red flags yet, say Indian...

While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....

By Sohini Ganguly

On The Move
Saket Jha Saurabh joins senior leadership team of Snapchat India

Saket Jha Saurabh was previously associated with Meta as their Director and Head of Media Partnerships

By Team PITCH

Marketing Moments
Short videos no longer sweet? 33% drop in monthly active...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....

By Kanchan Srivastava

BrandTalk
'When IPL and elections overlap, brands seize a massive media...

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....

By Tanzila Shaikh

Marketing Moments
Indian advertisers alarmed over ‘inflated viewership’ US lawsuit against Meta

The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial....

By Kanchan Srivastava

Marketing Moments
Why are news publishers losing web traffic now?

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist....

By Kanchan Srivastava

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Meta outage: Facebook, Instagram issue resolved after disruption

X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival

By Team PITCH