meta

Our weekly take on ads that caught our eye or failed to make an impression

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format

In his new role, Arun Srinivas will align Meta’s business, innovation, and revenue strategies to serve partners and clients in India and to support the...

Sandhya Devanathan was till now Vice President & Head - India at Meta

WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or...

Under the latest update, teens under 16 will no longer be able to go Live on Instagram or disable the feature that blurs images with...

At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting...

Subscription revenue saw a YoY increase of 10%

These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising

The case, brought by advertisers, accuses Meta of overcharging by inflating the number of people their ads might reach

The platform will shift to a community-based system, Community Notes, where users can contribute to rating and providing context for content

The hearing in the case is scheduled for January 6

Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former...

While advertising remains the primary revenue driver for most companies, the data highlights significant fluctuations in ad income, with some businesses facing decline or stagnation

Marked by substantial revenue growth and strategic advancements across its platforms, Meta continues to be an indispensable partner for brands

Quick commerce platforms have proven their relevance by addressing the need for speed & convenience, shared Meghna Apparao, Director of E-Commerce & Retail, India, at...

In this clash of the tech titans, Meta—with Instagram and WhatsApp in its arsenal—is a potent tool for businesses

Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...

The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...

The Meta CEO also introduced Orion, a next-generation AI-powered assistant, which comes in the form of smart glasses

Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the social media company has said

In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to...

The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion

Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience

Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even...

Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media...

ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India

Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating...

Sony has claimed that the startups violated copyrights; founders deny the charge and say they have incurred a huge loss of business due to ‘high...

The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties

Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year

Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a...

Saket Jha Saurabh was previously associated with Meta as their Director and Head of Media Partnerships

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL...

The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival

Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV market share and 34% of...

Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...

By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal...

The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts

While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts

Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022

The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed

Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative...

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part...

Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens

Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it...

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...

The pilot for a paid subscription may be rolled out in mid or late 2024

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

Vohra headed Meta India’s SMB portfolio

Revenue stood at $32 billion, growing 11% YoY

The new app is strikingly similar to Twitter but allows for longer posts

Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good

Pant, Director-Marketing, was with the company for over 3 years

The employees affected are in marketing, site security, content strategy and corporate communications, as per reports

He has been with the company for 4.5 years

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....

The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has...