Tags STORY
Marketing Moments
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30....

By Team PITCH

Marketing Moments
Will IPL 2024 score bigger ad numbers than last 2...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....

By Aditi Gupta

Marketing Moments
Paragon footwear launches new range inspired by Marvel and Disney...

The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and....

By Team PITCH

BRAND JOURNEY
‘We have localised Japanese anime & made it relevant to...

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’....

By Team PITCH

On The Move
The Walt Disney Company's Venke Sharma joins Sprinklr

Venke Sharma will be Global Head Product Strategy at the AI platform

By Team PITCH

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH

On The Move
Disney Star announces retention bonus amid merger concerns

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is....


On The Move
Abilasha Anish gets new role at Disney Star

Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay

By Team PITCH

Marketing Moments
Tata Group mulls buying Disney's Tata Play stake: Report

A news report says that the companies are in the midst of preliminary talks about the acquisition

By Team PITCH

Marketing Moments
Disney Star ropes in Dream11 as co-presenter for IPL 2024

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and....

By Team PITCH