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Dream11 exits as Team India’s lead jersey sponsor: Reports

Dream11 exits as Team India’s lead jersey sponsor: Reports

  • by Team PITCH
  • August 25, 2025

The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.


CCI doesn’t understand complexity of advertising system: Srinivasan K Swamy

CCI doesn’t understand complexity of advertising system: Srinivasan K Swamy

  • by Team PITCH
  • August 19, 2025

Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...


CCI probe puts spotlight on Google’s ad tech dominance in India

CCI probe puts spotlight on Google’s ad tech dominance in India

  • by Team PITCH
  • August 14, 2025

Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts


Inside Leniency Play: Why Dentsu’s move could change CCI probe

Inside Leniency Play: Why Dentsu’s move could change CCI probe

  • by Team PITCH
  • June 20, 2025

Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to 100% immunity from penalties—provided they...


Gucci wooing Indian market with Alia Bhatt’s Cannes ‘saree’ outfit?

Gucci wooing Indian market with Alia Bhatt’s Cannes ‘saree’ outfit?

  • by Shalinee Mishra
  • May 26, 2025

At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled a saree


Breaking the cartel myth: What CCI raids missed about media buying

Breaking the cartel myth: What CCI raids missed about media buying

  • by Tasmayee Laha Roy
  • May 13, 2025

According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar


IPL 2025 to resume on May 17; final on June 3

IPL 2025 to resume on May 17; final on June 3

  • by Team PITCH
  • May 13, 2025

BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities


This is a business of trust: Why advertisers aren’t panicking over CCI raids

This is a business of trust: Why advertisers aren’t panicking over CCI...

  • by Chehneet Kaur Tasmayee Laha Roy
  • April 10, 2025

Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...


‘Exit WhatsApp groups, don’t discuss pricing’: AAAI’s legal advisor to agencies

‘Exit WhatsApp groups, don’t discuss pricing’: AAAI’s legal advisor to agencies

  • by Team PITCH
  • April 02, 2025

An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently


'Pay TV in India is evolving, not declining'

'Pay TV in India is evolving, not declining'

  • by Aditi Gupta
  • March 28, 2025

At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust


DD FreeDish reaches 49 mn homes, YouTube grows 63% of TV's reach in India: FICCI-EY Report

DD FreeDish reaches 49 mn homes, YouTube grows 63% of TV's reach...

  • by Team PITCH
  • March 28, 2025

According to the FICCI-EY M&E Report released on Thursday, the overall television industry continues to shrink with 4.5% decline in total revenues in 2024


India's M&E sector crossed Rs 2.5 tn in 2024, ad rev up 8%: FICCI-EY

India's M&E sector crossed Rs 2.5 tn in 2024, ad rev up...

  • by Team PITCH
  • March 27, 2025

Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report


TV will grow from 190 mn in 2024 to 214 mn households by 2026: Kevin Vaz

TV will grow from 190 mn in 2024 to 214 mn households...

  • by Team PITCH
  • March 27, 2025

In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital


CCI raids at ad agencies & IBDF continued till Wednesday morning

CCI raids at ad agencies & IBDF continued till Wednesday morning

  • by Team PITCH
  • March 19, 2025

The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...


No tobacco, alcohol ads or proxies during IPL: Health ministry

No tobacco, alcohol ads or proxies during IPL: Health ministry

  • by Team PITCH
  • March 10, 2025

The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on...


BCCI seeks ‘Expression of Interest’ for IPL media buying

BCCI seeks ‘Expression of Interest’ for IPL media buying

  • by Team PITCH
  • March 05, 2025

The EOI is being issued for pan-India media buying and strategy for IPL 2025, channelisation of budgets across TV, Radio, Digital, Print, OOH, and outdoor...


Sintex partners with BCCI as associate sponsor for Women’s Premier League 2025

Sintex partners with BCCI as associate sponsor for Women’s Premier League 2025

  • by Team PITCH
  • February 15, 2025

This is the second consecutive year of Sintex’s association with WPL


Ayushmann Khurrana named ambassador for FICCI Frames

Ayushmann Khurrana named ambassador for FICCI Frames

  • by Team PITCH
  • January 23, 2025

The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”


Devajit Saikia, Prabhtej Singh Bhatia to be elected BCCI secretary and treasurer

Devajit Saikia, Prabhtej Singh Bhatia to be elected BCCI secretary and treasurer

  • by Team PITCH
  • January 08, 2025

Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates


Meta challenges CCI's Rs 213 Cr fine in NCLAT over WhatsApp privacy concerns

Meta challenges CCI's Rs 213 Cr fine in NCLAT over WhatsApp privacy...

  • by Team PITCH
  • January 07, 2025

The hearing in the case is scheduled for January 6


RIL & Disney to separate ad slot sales for cricketing rights: CCI on $8.5-bn merger

RIL & Disney to separate ad slot sales for cricketing rights: CCI...

  • by Team PITCH
  • October 23, 2024

As per the CCI order, 7 TV channels—Star India’s Hungama, Super Hungama, Star Jalsha Movies, Star Jalsha Movies HD, & Viacom18’s Colors Marathi, Colors Marathi...


Disney-RIL Merger: The power of consolidation & the risk of monopoly

Disney-RIL Merger: The power of consolidation & the risk of monopoly

  • by Aditi Gupta Sonam Saini
  • August 29, 2024

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...


BCCI sees 116% jump in surplus income for IPL 2023 over 2022

BCCI sees 116% jump in surplus income for IPL 2023 over 2022

  • by Team PITCH
  • August 20, 2024

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report


RIL, Disney offer to sell some channels for faster merger anti-trust nod: Reports

RIL, Disney offer to sell some channels for faster merger anti-trust nod:...

  • by Team PITCH
  • August 14, 2024

As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights


GSK’S new campaign educates parents about importance of vaccine for children

GSK’S new campaign educates parents about importance of vaccine for children

  • by Team PITCH
  • July 26, 2024

The campaign will run across multiple media platforms


Health Ministry may ask BCCI to stop displaying tobacco ads during matches: Report

Health Ministry may ask BCCI to stop displaying tobacco ads during matches:...

  • by Team PITCH
  • July 15, 2024

The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers


What does CCI's anti-trust clearance mean for Disney-RIL merger?

What does CCI's anti-trust clearance mean for Disney-RIL merger?

  • by Aditi Gupta
  • June 03, 2024

As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...


ROI Riddle: Time to look past the one-size-fits-all tactic?

ROI Riddle: Time to look past the one-size-fits-all tactic?

  • by Sohini Ganguly
  • March 18, 2024

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...


Alia Bhatt turns 31: Rani's rocking brand journey

Alia Bhatt turns 31: Rani's rocking brand journey

  • by Team PITCH
  • March 15, 2024

On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements


Slow and steady: Print players hopeful of continued growth this year

Slow and steady: Print players hopeful of continued growth this year

  • by Chehneet Kaur
  • March 13, 2024

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...


50-60 million TV homes to have DD FreeDish in next 4-5 years: Prasar Bharati CEO

50-60 million TV homes to have DD FreeDish in next 4-5 years:...

  • by Aditi Gupta
  • March 06, 2024

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...


Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

  • by Sonam Saini
  • March 06, 2024

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...


4 IPL sponsor slots sold for Rs 1,485 crore: Report

4 IPL sponsor slots sold for Rs 1,485 crore: Report

  • by Team PITCH
  • February 23, 2024

The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat


IPL: 9 cos secure tender docs for partner slots

IPL: 9 cos secure tender docs for partner slots

  • by Team PITCH
  • February 20, 2024

As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots


BCCI sets cumulative base price for IPL partners at Rs 2,700 crore for 5 seasons

BCCI sets cumulative base price for IPL partners at Rs 2,700 crore...

  • by Team PITCH
  • February 09, 2024

Reports say that the price has been set for six associate and three special partner slots


Disney Star-Viacom18 deal: How good a news for BCCI?

Disney Star-Viacom18 deal: How good a news for BCCI?

  • by Sonam Saini
  • February 07, 2024

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...


Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI

Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI

  • by Team PITCH
  • January 29, 2024

The deal will begin in 2024 and will cover all major BCCI events until 2026


Policybazaar shows the human side of the claim process

Policybazaar shows the human side of the claim process

  • by Team PITCH
  • January 15, 2024

The two-film campaign shows the emotional aspects of what goes behind every claim


Atomberg becomes official partner to BCCI for the national teams' home matches

Atomberg becomes official partner to BCCI for the national teams' home matches

  • by Team PITCH
  • January 08, 2024

The association between Atomberg and BCCI will last till June 2026


BCCI invites bids for Women's Premier League partnership rights

BCCI invites bids for Women's Premier League partnership rights

  • by Team PITCH
  • January 03, 2024

Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding


IPL title sponsorship rights fixed at Rs 1,750 crore for 5 years: Report

IPL title sponsorship rights fixed at Rs 1,750 crore for 5 years:...

  • by Team PITCH
  • January 02, 2024

BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...


BCCI unlikely to allow Chinese brands for IPL title sponsorship

BCCI unlikely to allow Chinese brands for IPL title sponsorship

  • by Team PITCH
  • December 27, 2023

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028


CCI gives nod for acquisition of Glenmark Life Sciences by Nirma

CCI gives nod for acquisition of Glenmark Life Sciences by Nirma

  • by Kanchan Srivastava
  • December 20, 2023

In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences


BCCI invites bids for IPL 2024-2028 Title Sponsor Rights

BCCI invites bids for IPL 2024-2028 Title Sponsor Rights

  • by Team PITCH
  • December 13, 2023

BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency


BCCI announces SBI Life as Official Partner for domestic & international season 2023-26

BCCI announces SBI Life as Official Partner for domestic & international season...

  • by Team PITCH
  • September 21, 2023

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023


Rs 80,000 crore riding on cricket: Will broadcasters get their money’s worth?

Rs 80,000 crore riding on cricket: Will broadcasters get their money’s worth?

  • by Aditi Gupta Sonam Saini
  • September 08, 2023

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...


BCCI media TV, digital rights: Viacom18 to pay approx Rs 68 cr per match

BCCI media TV, digital rights: Viacom18 to pay approx Rs 68 cr...

  • by Aditi Gupta
  • September 01, 2023

The rights are for bilateral India matches on home turf for the next five years


Viacom18 bags BCCI's TV & Digital media rights for Rs 5966 crore

Viacom18 bags BCCI's TV & Digital media rights for Rs 5966 crore

  • by Aditi Gupta
  • August 31, 2023

The rights are for bilateral India matches on home turf for the next five years


Disney Star, Sony & Viacom18 in the fray for BCCI bilateral rights

Disney Star, Sony & Viacom18 in the fray for BCCI bilateral rights

  • by Aditi Gupta
  • August 29, 2023

The media companies will be taking part in the online auction for TV and digital rights


BCCI made Rs 27,411cr from media rights, sponsorships, rev shares between 2018 & 2022

BCCI made Rs 27,411cr from media rights, sponsorships, rev shares between 2018...

  • by Team PITCH
  • August 11, 2023

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details


BCCI invites bids for media rights for international and domestic matches

BCCI invites bids for media rights for international and domestic matches

  • by Team PITCH
  • August 03, 2023

The right is for 2023-2027 period


Cricket media rights: Will broadcasters loosen purse strings?

Cricket media rights: Will broadcasters loosen purse strings?

  • by Sonam Saini
  • July 17, 2023

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money


Amazon's 'entry' into Google-CCI case fires up rivalry between the two tech giants

Amazon's 'entry' into Google-CCI case fires up rivalry between the two tech...

  • by Kanchan Srivastava
  • July 10, 2023

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...


Taking a hit: Why has BCCI slashed lead sponsorship price by 40%?

Taking a hit: Why has BCCI slashed lead sponsorship price by 40%?

  • by Team PITCH
  • June 22, 2023

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo


Adidas-BCCI reveal the all-new Team India Jersey

Adidas-BCCI reveal the all-new Team India Jersey

  • by Team PITCH
  • June 06, 2023

The team jersey will be available in three different price points to increase accessibility for all fans


BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report

BCCI likely to wait for Zee-Sony merger to sell media rights for...

  • by Team PITCH
  • May 26, 2023

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure


Alia Bhatt is the first Indian Global Ambassador of Gucci

Alia Bhatt is the first Indian Global Ambassador of Gucci

  • by Team PITCH
  • May 11, 2023

Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul on May 16


Colorbar Spreads Awareness About Vaccination Drive

Colorbar Spreads Awareness About Vaccination Drive

  • by Team PITCH
  • May 17, 2021

You #GotTheShot? Celebrations await you with Colorbar  Colorbar, one the leading beauty brands in India has come up with a noble cause #CBCares for...


Godrej Appliances launches #LetsWinWithVaccination frame on Facebook

Godrej Appliances launches #LetsWinWithVaccination frame on Facebook

  • by Team PITCH
  • March 17, 2021

This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One of the key challenges the...


Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca

Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca

  • by Nafisa Shaheen
  • January 27, 2021

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...


IPL 2021: Why marketers have reasons to cheer

IPL 2021: Why marketers have reasons to cheer

  • by Ruhail Amin
  • January 27, 2021

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...


What led to the BCCI-IMG fallout?

What led to the BCCI-IMG fallout?

  • by Ruhail Amin
  • January 11, 2021

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...


Conflict of interest in cricket: Real or imagined

Conflict of interest in cricket: Real or imagined

  • by Sandeep Goyal
  • January 07, 2021

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...


BCCI valued at Rs 14,489 crore

BCCI valued at Rs 14,489 crore

  • by Team PITCH
  • January 06, 2021

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...


BCCI approves 10 teams for IPL 2022, backs cricket's inclusion in 2028 Olympics

BCCI approves 10 teams for IPL 2022, backs cricket's inclusion in 2028...

  • by Team PITCH
  • December 28, 2020

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI The BCCI has...


Did existing IPL franchises ensure new teams are kept away till 2021?

Did existing IPL franchises ensure new teams are kept away till 2021?

  • by Ruhail Amin
  • December 28, 2020

As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the...


Not concerned with Sourav Ganguly’s endorsement of My11Circle, says Dream11’s Harsh Jain

Not concerned with Sourav Ganguly’s endorsement of My11Circle, says Dream11’s Harsh Jain

  • by Team PITCH
  • December 23, 2020

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s...


IPL sponsors to benefit from format change, but will the broadcaster agree to pay more?

IPL sponsors to benefit from format change, but will the broadcaster agree...

  • by Ruhail Amin
  • December 23, 2020

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...


Breaking News: Uday Shankar named President-Elect, FICCI (2020-21)

Breaking News: Uday Shankar named President-Elect, FICCI (2020-21)

  • by Team PITCH
  • December 04, 2020

Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....


BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

  • by Team PITCH
  • November 17, 2020

As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket teams The Board of Control...


CCI okays Google acquiring 7.73% equity share capital of Jio Platforms

CCI okays Google acquiring 7.73% equity share capital of Jio Platforms

  • by Team PITCH
  • November 12, 2020

According to reports, Google’s proposed investment is worth $4.5 billion The Competition Commission of India (CCI) has given its nod to Google’s proposed investment of...


The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

  • by Christina Moniz
  • September 18, 2020

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...


TikTok launches in-app safety campaign #MeraInternet to mark Safer Internet Day

TikTok launches in-app safety campaign #MeraInternet to mark Safer Internet Day

  • by pitchteam
  • February 11, 2020

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...


Tonino Lamborghini Luxury Beverages  launch in India

Tonino Lamborghini Luxury Beverages launch in India

  • by pitchteam
  • November 11, 2019

Tonino Lamborghini and M/s Heinrich, the official distributor of Tonino Lamborghini Luxury beverages products in India announced with a special event in Mumbai...


INDIA SET TO ROAR IN UNISON WITH THE LAUNCH OF THE VIVO IPL 11 #BESTvsBEST ANTHEM

INDIA SET TO ROAR IN UNISON WITH THE LAUNCH OF THE VIVO...

  • by pitchteam
  • March 13, 2018

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...


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