Tags STORY
Marketing Moments
ROI Riddle: Time to look past the one-size-fits-all tactic?

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....

By Sohini Ganguly

Marketing Moments
Alia Bhatt turns 31: Rani's rocking brand journey

On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements

By Team PITCH

Marketing Moments
Slow and steady: Print players hopeful of continued growth this...

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....

By Chehneet Kaur

Marketing Moments
50-60 million TV homes to have DD FreeDish in next...

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been....

By Aditi Gupta

Marketing Moments
Importance of telecom in dynamic broadcast environment can't be ignored:...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for....

By Sonam Saini

Marketing Moments
4 IPL sponsor slots sold for Rs 1,485 crore: Report

The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat

By Team PITCH

Marketing Moments
IPL: 9 cos secure tender docs for partner slots

As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner....

By Team PITCH

Marketing Moments
BCCI sets cumulative base price for IPL partners at Rs...

Reports say that the price has been set for six associate and three special partner slots

By Team PITCH

Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini

On The Move
Madison Media Alpha and PMG set up Atomberg's partnership deal...

The deal will begin in 2024 and will cover all major BCCI events until 2026

By Team PITCH